Senior Marketing Analyst
Education Requirements:
Bachelor’s Degree (BA/BS) in exact sciences, marketing, business, or related field.
Experience Requirements:
At least 1 year of experience handling campaigns and working on buying platforms
Experience in media buying using arbitrage-based model
Other Requirements:
Proficiency in Excel
Analytical skills and experience working with large sets of data
Exceptional written and oral communication skills in English
Self-motivated, goal-oriented, and problem solver
Responsibilities:
Develop overall strategy, innovation, optimization, and ROI analysis
Responsible for large-scale budget and large-scale campaigns
Manage PPC campaigns and channels, industry research, and spend allocation
Create and maintain testing plans across all campaigns including bidding and landing page
Leverage analytics tools to optimize the performance of marketing campaigns
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