inPowered AI
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About
inPowered AI is a sell-side AI decisioning platform built for the next era of programmatic advertising. It deploys custom machine learning models directly within supply-side platforms, enabling real-time, impression-level optimization to help brands and agencies drive measurable outcomes across display, video, and CTV. Leading the advancement of sell-side AI decisioning, inPowered AI allows advertisers to achieve better results by activating intelligence directly within the exchange. The platform uses custom bidding algorithms to optimize every impression in real time, activated via Private Marketplaces (PMP) on campaigns. It consistently delivers 50% to 300% performance improvement across various KPIs such as CTR, VCR, conversions, and brand lift. inPowered AI has been recognized by the ANA for “Best Use of AI” and named to the Inc5000 for its innovation and impact.
Platform
Features
• custom bidding algorithms
• turnkey activation (simple deal id generation)
• proprietary high-intent data sets
• industry-first data partnerships
• programmatic performance across display, video, and ctv
• custom machine learning models
• real-time, impression-level optimization
• ai-powered private marketplaces (pmps)
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