inPowered AI
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About
inPowered AI is a specialized sell-side AI decisioning platform that transforms how programmatic advertising is delivered and measured. Instead of relying on traditional buy-side optimization, which often reacts to data after the fact, inPowered AI runs its models directly on the advertising exchange. This allows for real-time, impression-level decisioning that prioritizes actual business outcomes over simple reach or frequency metrics. By focusing on the intrinsic quality and potential of every single impression, the platform helps agencies and brands reduce budget waste and ensure their ad spend translates into meaningful brand growth and consumer action across the digital landscape. The platform functions by creating AI-powered Private Marketplace (PMP) deals that are fully compatible with Connected TV (CTV), Video, and Display formats. These deals are powered by custom bidding algorithms trained on a vast ecosystem of high-fidelity data. Strategic partnerships with industry leaders like Kantar, Cint, EDO, and PlaceIQ provide the AI with the necessary context to predict outcomes such as brand recall, search lift, and physical store visits. In practice, this means the AI can evaluate the potential value of an ad slot in milliseconds, deciding whether it aligns with the advertiser’s specific goals before the bid is even finalized by the buyer. This sell-side intelligence allows for a more proactive approach to campaign optimization. This technology is primarily designed for advertising agencies and brand marketing teams who need to prove the concrete ROI of their programmatic investments. It is especially effective for those operating in competitive sectors where post-view behavior is critical, such as retail, automotive, or consumer technology. The tool is best suited for high-volume advertisers who have access to first-party data and want to combine it with sell-side intelligence to gain a distinct competitive edge. Because it is one of the first platforms integrated with Index Exchange’s on-exchange AI, it represents a high-end solution for sophisticated media buyers who are moving beyond standard DSP capabilities. What distinguishes inPowered AI from typical buy-side solutions is its outcome-first architecture and its unique sell-side position within the programmatic stack. By shifting the intelligence to the exchange level, it minimizes the latency and data loss often associated with buy-side AI platforms. Its exclusive partnership with Kantar for brand lift optimization allows for a level of granular performance tracking and real-time adjustment that is rarely available in standard programmatic environments. Furthermore, the platform’s ability to drive complex KPIs like Search Lift, Store Visits, and App Subscriptions differentiates it from tools that only optimize for clicks, making it a robust choice for sophisticated full-funnel marketing strategies.
Pros & Cons
Delivers significant performance gains with reported KPI uplifts averaging around 70%.
Operates directly on the exchange for faster and more efficient real-time decisioning.
Supports a wide range of outcomes including physical store visits and search volume lift.
Integrates high-quality data from partners like EDO, Adelaide, and PlaceIQ.
Exclusive partnership with Kantar provides deep, data-driven brand lift optimization.
Pricing information is not public and requires contacting sales for a custom quote.
The platform is primarily tailored for large-scale programmatic spend, which may be inaccessible for smaller brands.
Access to advanced features like brand lift optimization requires integration with specific third-party partners like Kantar.
Use Cases
Agency media buyers can automate inventory selection using AI-powered PMPs to improve CTR and VCR across multiple platforms.
Brand managers can optimize programmatic spend to specifically target increases in brand recall and consumer favorability.
Performance marketers can track and drive verified foot traffic to retail locations by leveraging PlaceIQ data integrations.
Enterprise growth teams can utilize first-party data to optimize for long-term customer value beyond the initial conversion event.
Programmatic specialists can utilize on-exchange AI to reduce impression waste and increase the efficiency of CTV and video campaigns.
Platform
Features
• first-party data activation
• on-exchange ai integration
• search and store visit lift tracking
• brand lift optimization via kantar
• real-time impression-level decisioning
• ctv, video, and display optimization
• ai-powered pmp deal ids
• sell-side ai decisioning
FAQs
How does inPowered AI optimize for brand lift?
The platform utilizes an exclusive partnership with Kantar to bring brand lift optimization to programmatic ads. By training AI models on Kantar's data, the system can identify and bid on impressions that are most likely to drive brand recall and favorability.
What data sources does the AI use for decisioning?
The AI models are trained on high-fidelity data from multiple partners including Kantar, Cint, EDO, Innovid, PlaceIQ, and Adelaide. Additionally, advertisers can integrate their own first-party data to further refine the decisioning engine for their specific needs.
Which ad formats are supported by the PMP deals?
inPowered AI provides support for Connected TV (CTV), Video, and Display advertising formats. These are delivered through AI-powered Private Marketplace (PMP) Deal IDs that activate intelligence directly within the advertising exchange.
How does sell-side AI decisioning differ from traditional methods?
Traditional programmatic bidding usually occurs on the buy-side (DSP), but inPowered AI runs models directly on the exchange. This allows for faster, real-time decisioning at the impression level, ensuring every ad placement is optimized for a specific business outcome.
What specific business outcomes can the platform drive?
The platform is designed to optimize for a variety of results including search lift, verified store visits, app subscriptions, and brand favorability. It also focuses on maximizing customer value and capturing higher levels of qualified user attention.
Pricing Plans
Custom
Unknown Price• AI-powered PMP Deal IDs
• CTV, Video, and Display support
• Brand Lift Optimization via Kantar
• Impression-level AI decisioning
• First-party data integration
• Search and Store Visit tracking
• Real-time outcome optimization
Job Opportunities
Campaign Manager
Deliver measurable business outcomes from every impression with AI-powered PMPs for CTV, video, and display, optimizing for brand lift and customer value.
Benefits:
Generous parental and family leave
Monthly gym and fitness allowance
Unlimited vacation and time-off policy
401K plan, flexible spending account, commuting support, and monthly phone bill reimbursement
100% company-paid health and affordable dental insurance
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Sales Director
Deliver measurable business outcomes from every impression with AI-powered PMPs for CTV, video, and display, optimizing for brand lift and customer value.
Benefits:
Generous parental and family leave
Monthly gym and fitness allowance
Unlimited vacation and time-off policy
401K plan, flexible spending account, commuting support, and monthly phone bill reimbursement
100% company-paid health and affordable dental insurance
Show more details
Senior Backend Engineer (Remote)
Deliver measurable business outcomes from every impression with AI-powered PMPs for CTV, video, and display, optimizing for brand lift and customer value.
Benefits:
Generous parental and family leave
Monthly gym and fitness allowance
Unlimited vacation and time-off policy
401K plan, flexible spending account, commuting support, and monthly phone bill reimbursement
100% company-paid health and affordable dental insurance
Show more details
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