Goals101

Drive banking growth and loyalty for financial institutions using AI behavioral intelligence to deliver personalized, real-time customer engagement.

Paid customer engagement

About Goals101

Goals101, an M2P Fintech company, specializes in Transaction Behavioural Intelligence (TBI) to help banks modernize their customer interaction strategies. Its core offering, the Alpha Platform, is a high-speed big data solution designed to ingest and process massive volumes of transaction data to create a comprehensive understanding of individual customer needs. By leveraging artificial intelligence and machine learning, the platform enables financial institutions to move beyond generic, mass-market communication toward a model of highly targeted, contextual engagement that addresses specific customer behaviors and life stages. The Alpha Platform operates by analyzing more than 4 billion data points every day, covering a wide array of variables including transaction history, demographics, location, and interest maps. Proprietary algorithms process this information in real-time to generate actionable insights, which are then integrated into automation workflows. This allows banks to deliver personalized messages through digital channels exactly when they are most relevant to the user. The platform manages the entire lifecycle of these interactions, from lead sourcing and cross-selling to customer retention and detailed performance analytics. This technology is specifically designed for the banking sector, making it an ideal choice for retail banks, credit card issuers, and financial institutions looking to increase their wallet share and customer loyalty. Additionally, it serves as a bridge for merchants who want to collaborate with banks to deliver precisely timed promotions to the right audience segments. Because the development team includes veteran bankers with a deep understanding of legacy financial systems, the platform is built to handle the unique security, compliance, and structural challenges inherent in the banking industry. What distinguishes Goals101 from broader marketing tools is its specialized focus on transactional data as the primary driver of intelligence. Its modular architecture ensures banks are not forced into a rigid software environment; instead, they can implement specific modules for use cases such as robo-advisory, location-aware notifications, or inactivity management. With a proven track record of increasing response rates by an average of 400%, the tool provides a practical, result-oriented framework for transforming raw financial data into a more delightful and automated banking experience.

Goals101 pros & cons

Pros

Processes over 4 billion data points daily for high-granularity customer insights.
Reported average increase in banking customer response rates of over 400%.
Designed by veteran bankers specifically for the security needs of financial firms.
Modular architecture allows for flexible deployment across various banking use cases.
Maintains a global presence across six countries and multiple continents.

Cons

No transparent pricing or public subscription tiers are available for prospective users.
Highly specialized for the banking sector, limiting its utility for other industries.
Requires deep integration with complex, internal bank transaction data systems.
Lack of self-service documentation or trials for developers and small fintechs.

Goals101 use cases

Bank marketing managers can automate hyper-personalized campaigns based on real-time transaction history and interest maps.
Customer retention teams can identify early signs of attrition and trigger automated interventions to improve brand loyalty.
Retail merchants can partner with banks to deliver targeted promotions to the right customers at contextually relevant moments.
Digital transformation leads can unify disparate data points into a 360-degree customer view to improve overall banking engagement.

Goals101 features

comprehensive performance reporting
lifecycle-based interventions
location-aware engagement
attrition and churn prediction
customer interest mapping
real-time automated workflows
transaction behavioural intelligence
alpha platform big data processing

Goals101 pricing

Is Goals101 free? No, Goals101 doesn't offer a free plan.

Enterprise

Price varies

Full Alpha Platform access
Proprietary ML algorithms
Real-time data processing
Transaction behavior analysis
Automated engagement workflows
Interest mapping tools
Location-aware notifications
End-to-end campaign reporting
Dedicated implementation support

Goals101 FAQs

What is Transaction Behavioural Intelligence (TBI)?

TBI is a method of analyzing customer transaction patterns using AI to predict needs and preferences. Goals101 uses this intelligence to help banks deliver personalized, real-time communication that feels relevant to the user.

How does the Alpha Platform improve customer response rates?

By applying proprietary machine learning to transaction and behavioral data, the platform ensures offers are delivered at the right time. This contextual relevance has led to an average response rate increase of over 400% for partner banks.

How does it integrate with existing bank systems?

The Alpha Platform is a modular solution designed to work with complex banking infrastructures. Its team of veteran bankers ensures that the integration process accounts for the specific security and operational struggles typical of traditional financial systems.

Is the platform compliant with financial industry security standards?

Yes, as an M2P Fintech company, the solution adheres to rigorous security and compliance standards including ISO 27001, PCI SSF, and PCI DSS. These certifications ensure that customer data is handled with bank-grade security.

Which regions does Goals101 currently operate in?

Goals101 has a significant global presence across six countries. They currently serve banking partners and merchants in India, South East Asia, Central & Eastern Europe, the Middle East, and Africa.

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