Smartico.ai
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About
Smartico.ai is a comprehensive engagement and retention platform specifically engineered for the iGaming industry. It integrates CRM automation, gamification, and loyalty tools into a single, real-time environment, allowing operators to create highly personalized player journeys. By centralizing marketing efforts, the platform eliminates the need for disparate systems, enabling brands to react instantly to player behavior and deliver timely rewards or communications. The tool's technical suite is diverse, featuring a robust Bonus Engine, dynamic Jackpots, and interactive Free-to-Play (F2P) minigames. These elements work in tandem with the CRM automation to trigger specific gamified experiences based on user data. For instance, players might encounter raffles or custom missions designed to increase session length and frequency. The platform also leverages specialized AI models and AI Agents to predict player needs and automate complex engagement workflows without manual intervention. This solution is ideal for iGaming operators, casino managers, and sports betting brands looking to reduce churn and increase player lifetime value. Whether managing a single brand or a multi-brand portfolio, the platform scales to accommodate varying traffic levels and regulatory requirements. It is particularly valuable for marketing teams who require deep data insights to craft targeted campaigns and loyalty programs that resonate with diverse player segments across global markets. What sets Smartico.ai apart is its innovation-first approach and its specific focus on the iGaming niche. Unlike general-purpose CRMs, it understands the unique nuances of gambling and betting environments, such as the importance of real-time bonuses and certified fairness. The platform is backed by BMM Testlabs and the UK Gambling Commission, ensuring that its gamification features like jackpots and raffles meet strict industry compliance standards while providing a secure experience for both operators and end-users.
Pros & Cons
Unified platform combining CRM and gamification into one real-time interface.
Specialized features specifically for iGaming such as Jackpots and Bonus Engines.
Trusted by over 1,000 global brands in the gambling and betting sector.
Certified for fairness and security by BMM Testlabs and the UK Gambling Commission.
Offers dedicated AI models to automate and optimize player retention workflows.
No transparent pricing is available without a direct sales consultation.
The platform is highly specialized for iGaming, making it less suitable for other industries.
Requires a demo or consultation to access the full product tour.
Use Cases
iGaming Marketing Managers can automate personalized player journeys and loyalty rewards based on real-time betting behavior.
Casino Operators can deploy custom jackpots and F2P minigames to increase session time and player engagement.
Retention Specialists can utilize AI Agents to predict churn and trigger automated bonus offers to keep players active.
Platform owners can integrate a unified bonus engine to manage multi-brand loyalty programs from a single dashboard.
Platform
Features
• ai agents
• crm automation
• bonus engine
• f2p minigames
• real-time engagement
• raffle system
• jackpot management
• gamification suite
FAQs
What industries does Smartico.ai serve?
Smartico.ai is specifically designed for the iGaming industry, including online casinos and sports betting platforms. It provides specialized tools like jackpots and bonus engines tailored to gambling compliance.
How can I see the platform in action?
You can schedule a 60-minute product demo through their website to explore CRM automation and gamification features. They also offer a 30-minute consultation call for business inquiries.
Is the platform compliant with gambling regulations?
Yes, Smartico.ai is certified by BMM Testlabs and holds a license from the UK Gambling Commission. This ensures that their engagement tools meet international standards for security and fairness.
What types of gamification features are available?
The platform includes a variety of tools such as F2P minigames, raffles, missions, and custom jackpot engines. These features are integrated with the CRM to trigger based on real-time player activities.
Does the platform include AI capabilities?
Yes, Smartico.ai offers dedicated AI Models and AI Agents to enhance player engagement. These models help automate retention strategies and provide intelligent responses within the player journey.
Pricing Plans
Custom Demo
Unknown Price• CRM Automation
• Gamification Tools
• AI Models
• Bonus Engine
• F2P Minigames
• Jackpot Management
• Raffle System
• AI Agents
Job Opportunities
NodeJS Engineer (Database & Data Pipelines)
Boost player lifetime value and retention for iGaming brands with a unified real-time CRM and gamification platform featuring AI agents and interactive minigames.
Experience Requirements:
5+ years of experience in backend development with Node.js
Proficiency in TypeScript and modern Node.js frameworks (Express.js, NestJS)
Strong understanding of asynchronous programming and event-driven architecture
Solid experience with SQL databases (PostgreSQL, MySQL) and query optimization
Exposure to NoSQL databases and data warehouses for large-scale data handling
Other Requirements:
Hands-on experience designing scalable, high-performance applications
Good understanding of REST APIs
Strong knowledge of Git and best practices for version control
Responsibilities:
Architect, develop, and maintain scalable backend services using Node.js and TypeScript
Design and implement data ingestion and transformation pipelines
Work with relational and non-relational databases and data warehouses
Build and integrate RESTful APIs and WebSockets to support data flows
Optimize query performance, storage efficiency, and backend throughput
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Technical Support Specialist
Boost player lifetime value and retention for iGaming brands with a unified real-time CRM and gamification platform featuring AI agents and interactive minigames.
Experience Requirements:
2+ years of experience in a customer-facing technical support role (B2B SaaS preferred)
Proven experience troubleshooting software applications with backend and frontend components
Ability to write and execute SQL queries for troubleshooting
Understanding of RESTful APIs, request/response mechanisms, and authentication
Basic knowledge of HTML, CSS, JavaScript, and browser debugging tools
Other Requirements:
Fluent in English (reading, writing, speaking)
Strong analytical and problem-solving abilities
High attention to detail and a customer-first mindset
Familiarity with ticketing systems (e.g., Jira)
Responsibilities:
Serve as the primary technical point of contact for enterprise customers
Provide advanced troubleshooting for software-related issues
Investigate and resolve issues related to SQL, APIs, and web technologies
Monitor and respond to customer incidents via ticketing systems
Create and maintain technical documentation (FAQs, manuals)
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Technical Project Manager
Boost player lifetime value and retention for iGaming brands with a unified real-time CRM and gamification platform featuring AI agents and interactive minigames.
Experience Requirements:
3+ years of experience in technical role in software development
Proven track record of leading technical projects and coordinating teams
Knowledge of SQL databases (MySQL, PostgreSQL, Oracle etc)
Strong understanding of API design and integration techniques
Proficiency in working with JSON, XML, CSV, and other data exchange formats
Other Requirements:
Fluent English
Leadership and communication skills
Hands-on experience with tools such as Postman
Experience with JIRA, Confluence, or similar tools
Responsibilities:
Oversee the end-to-end execution of integration initiatives
Work closely with engineers to define integration strategies and troubleshoot
Clarify integration approaches and negotiate the best technical solutions
Ensure smooth interaction between systems and manage API integrations
Organize and prioritize tasks within the team
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Ratings & Reviews
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