MINT
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About
MINT is an Advertising Resource Management (ARM) platform designed to consolidate advertising workflows, data, and resources into a single system. Similar to how ERP serves finance and CRM serves sales, ARM provides end-to-end efficiency for marketing and media departments. The platform leverages Agentic AI to move beyond simple automation, utilizing specialized AI Agents that collaborate with human teams to optimize campaigns in real-time and align them with broader business objectives. This approach is intended to help organizations cut media costs and enhance campaign outcomes for sustained growth. The platform is built on three core layers: AI Multi-Agent Systems, Unified Data, and Media Workflow Automation. These layers work together to handle the entire advertising lifecycle, from intelligent media planning and budget allocation to automated media buying and campaign activation. By standardizing and harmonizing data across all media channels, MINT provides a transparent governance layer that allows for instant reporting and data-driven decision-making through 100% ready-to-use dashboards. The system integrates with over 630 trackers and media sources across 18 different channels. MINT is primarily built for enterprise-level organizations and global agencies that manage complex, multi-market advertising ecosystems. It addresses common challenges such as fragmented data, manual repetitive tasks, and lack of strategic alignment across global operations. The platform is designed to be independent and agnostic, meaning it integrates with various existing tech stacks and media platforms without being locked into a specific vendor ecosystem. Recent additions like MINT IQ also provide a mobile web app experience for accessing actionable insights on the go. What distinguishes MINT from traditional marketing automation tools is its identity as a comprehensive ARM and its use of agentic capabilities. Rather than just offering static automation rules, its AI Agents autonomously manage tasks and adapt to changes in the advertising landscape. According to company data, this model can lead to a 26% increase in media budget allocation accuracy and a 15% improvement in campaign performance, positioning it as a strategic infrastructure layer for modern advertising leadership.
Pros & Cons
Integrates with over 630 tracked media sources for comprehensive cross-channel coverage.
Provides 100% ready-to-use dashboards for instant, data-driven decision making.
Increases media budget allocation accuracy by an average of 26%.
Supports 18 different media channels within a single centralized platform.
Maintains an agnostic approach that integrates with existing enterprise technology stacks.
Pricing is not publicly listed and requires a direct sales consultation or demo.
No self-service signup option is available for individual users or small teams.
The platform is purpose-built for enterprise complexity, which may be excessive for small-scale advertisers.
Use Cases
Global marketing directors can unify data from disparate international markets into one source of truth for better governance.
Media planning teams can use AI Agents to automate budget allocation across 18 channels, reducing manual calculation time.
Data analysts can leverage the unified data layer to generate instant reports without manually harmonizing different media sources.
Campaign managers can automate the media buying process to ensure cost-effective investments and faster go-to-market speeds.
Executive leadership can use the platform to drive EBITDA growth by identifying and eliminating inefficient advertising spends.
Platform
Task
Features
• media workflow automation
• unified data layer
• ai multi-agent systems
• ready-to-use analytics dashboards
• mint iq mobile web app
• automated media buying
• intelligent media budget allocation
• 630+ tracked media integrations
FAQs
What is Advertising Resource Management (ARM)?
ARM is a category of software that consolidates all advertising resources, workflows, and data into a single unified system. It functions for advertising teams similarly to how an ERP works for finance or a CRM works for sales departments.
How many integrations does the MINT platform support?
MINT supports over 630 integrations and tracked media sources. This allows the platform to unify data from 18 different media channels into a single source of truth.
What are the core layers of the MINT solution?
The platform consists of three layers: AI Multi-Agent Systems for autonomous task management, a Unified Data layer for standardized reporting, and Media Workflow Automation to eliminate repetitive tasks.
Does MINT offer a mobile application?
MINT recently launched MINT IQ, which is a mobile web app. It is specifically designed to provide marketing leaders with actionable insights and real-time campaign reporting directly from their smartphones.
How does MINT improve media budget allocation?
The platform uses AI Agents for intelligent media planning and budget allocation. These tools are reported to increase budget accuracy by up to 26% compared to traditional manual processes.
Pricing Plans
Enterprise
Unknown Price• AI Multi-Agent Systems
• Unified Data Layer
• Media Workflow Automation
• 630+ Integrations
• Intelligent Media Planning
• Automated Media Buying
• MINT IQ Mobile Web App
• Real-time Dashboard Reporting
Job Opportunities
Controller
Streamline global advertising operations and optimize campaign performance with agentic AI that automates media planning, buying, and real-time data analysis.
Benefits:
Competitive salary
Diverse, inclusive international team
Hybrid work model
Meal vouchers (€8)
Free snacks and social events
Education Requirements:
Degree in Economics, Business Administration or similar fields
Experience Requirements:
At least 3 years of experience in a similar role
Other Requirements:
Strong knowledge of Accounting Rules (Balance Sheet and Income Statement)
Proficiency in accounting software (Oracle NetSuite/NSPB is a plus)
Fluent in Italian and English (French is a plus)
Open to travel abroad occasionally
Strong time management and organizational skills
Responsibilities:
Support in managing the full monthly, yearly, and half-yearly closing process
Support the preparation of Consolidation Financial Statement and Intercompany Reconciliation
Provide support for planning, budgeting, forecasting, and business plan preparation
Monitor and evaluate business profitability and cost control across business areas
Preparation of Monthly Management Report for Board of Directors
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Product Designer
Streamline global advertising operations and optimize campaign performance with agentic AI that automates media planning, buying, and real-time data analysis.
Benefits:
Diverse and inclusive workplace
Equal opportunity employer
Experience Requirements:
3+ years of experience in digital product environments
Other Requirements:
Expert-level mastery of Figma and modern research tools
Persuasive communicator with ability to influence senior stakeholders
High autonomy and proactive approach
Fully proficient in English
Basic HTML and CSS knowledge
Responsibilities:
Create flawless UI and UX designs from conceptualization to delivery
Lead end-to-end design of new features from discovery to delivery
Focus on user testing and research
Help grow and improve the design system for scalability
Work closely with product managers and software engineers
Show more details
Product Designer
Streamline global advertising operations and optimize campaign performance with agentic AI that automates media planning, buying, and real-time data analysis.
Benefits:
Diverse and inclusive workplace
Equal opportunity employer
Experience Requirements:
3+ years of experience in digital product environments
Other Requirements:
Expert-level mastery of Figma and modern research tools
Persuasive communicator capable of articulating design rationale
Ability to work independently as a consultant
Fully proficient in English
Previous experience in B2B SaaS environment (plus)
Responsibilities:
Shape outstanding user experiences with UI and UX designs
Lead end-to-end design of new features
Ensure customers are at the core through testing and research
Grow and improve the design system
Leverage usage data to evaluate design impact
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Ratings & Reviews
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