Connekt-X
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About
Connekt-X is a sophisticated platform leveraging Machine Learning and big data to bridge the gap between publishers, content creators, and advertisers. It contextually matches relevant placements and articles, enhancing reader engagement and monetization for publishers by increasing yield and improving user experience. For brands, Connekt-X empowers data-driven decision-making and optimizes ad campaigns for maximum effectiveness and performance through precision targeting and real-time analytics. Its mission is to provide data-driven insights and unparalleled targeting capabilities, fostering a transparent, innovative, and collaborative digital advertising ecosystem. Connekt-X offers a marketplace for publishers to access top brands and programmatic buyers, enabling direct private deals. The platform operates with robust infrastructure, including data centers in New York, Amsterdam, and Singapore, ensuring 99.99% uptime, and serves over 350 publishers and 500 brands globally.
Platform
Task
Features
• real-time analytics
• data-driven decision making
• precision targeting
• ad campaign optimization
• increased publisher yield
• marketplace for publishers
• big data leveraging for advertisers
• machine learning-based contextual matching
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