Head of Marketing - US
Benefits:
Category-Defining Mission: Build DeepIP into the most trusted brand in AI-powered IP, recognized by influencers and practitioners worldwide.
Fast-Paced Scale: Join a team that has scaled from 15 to 45 people in 12 months with massive commercial momentum.
High-Level Impact: Influence product prioritization and company direction as a core member of the leadership team.
Ownership & Equity: Enjoy a meaningful early-stage package and the autonomy to build a function from the ground up.
Experience Requirements:
7–10 years in B2B marketing, with at least 3 years owning both brand/PMM and growth functions simultaneously.
Full-Stack Budget Ownership: At least 18 months of accountability to a pipeline or revenue number.
PMM-Major Profile: Proven track record of shipping sales enablement that changes rep behavior.
Leadership: Experience managing and coaching growth profiles and content managers to higher performance levels.
Other Requirements:
Operator Mindset: You are an '80% operator, 20% strategist' who is energized by doing the work personally in a lean, high-leverage team.
AI-Native: AI is your default operating mode; you can demonstrate concrete AI-accelerated output and design efficient workflows.
Strong Alignment: Ability to bridge the gap between Marketing, Sales, and Growth to create a unified execution system.
Responsibilities:
Positioning & Messaging: Own the product marketing foundation, including ICP definition, segment-specific messaging, and competitive differentiation.
Sales Enablement: Ship enablement materials that move the needle on win rates and deal cycles, ensuring talk tracks are consistent across the Sales team.
Brand & Thought Leadership: Build DeepIP’s brand through practitioner LinkedIn presence, conference placements, and a distinctive POV on AI's transformation of IP.
Customer Marketing & ABM: Identify and activate practitioner influencers for an advisory board and execute targeted account-based programs for Tier 1 targets.
Team Leadership: Manage and coach a team of four (Growth, Content, GTM Engineering) and define clear hand-offs between brand/ABM and demand gen.
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