Growth Marketing Channel Manager
Benefits:
Generous paid-time off
Stock incentive plans
Medical/Dental/Vision, Disability + Life Insurance
One Medical membership
Parental Leave
Education Requirements:
Bachelor's degree
Experience Requirements:
5+ years of experience in digital marketing at B2C direct-to-consumer companies
Hands-on experience in programmatic display/native or paid social at high spend levels
Proven success driving incremental, ROAS-positive acquisition
Experience in fast-paced, eCommerce startups with ROAS discipline
Experience interpreting performance data to drive optimization and scale
Other Requirements:
Proficiency with Excel/Sheets (pivot tables, vlookups)
Familiarity with digital health or medtech audiences is a plus
Strong understanding of full-funnel marketing
Responsibilities:
Lead and scale select B2C direct-to-consumer marketing channels with a focus on ROAS
Build and manage full-funnel acquisition strategies through prospecting and retargeting
Own the full lifecycle of channel management including planning, execution, and reporting
Optimize channels by improving targeting, creative strategy, and bid strategies
Establish clear performance goals, KPIs, and tracking frameworks for each channel
Show more details