Versatile
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About
Versatile is an advanced construction technology solution that combines a multi-sensor hardware device with an AI-driven software platform to provide total visibility into jobsite performance. The hardware component is a certified, under-the-hook lifting accessory that attaches to any static or mobile crane. Once installed, it captures data passively during regular operations, tracking every pick, sequence, and delay without requiring site crews to change their established workflows or manually input data. The system interprets the physical movements of the crane to generate objective insights that help management understand exactly how the project is progressing relative to the schedule. The system functions by gathering data through its multi-sensor array and transmitting it via an independent cellular connection to the Versatile Control Center. Unlike standard crane cameras, this device interprets site activity beyond simple visuals, measuring crane utilization and identifying bottlenecks in real-time. Each morning, project teams receive digestible daily digest reports that highlight progress and pinpoint areas for improvement, such as reducing peaks and valleys in crane usage or tightening sequences to avoid overtime. Because it does not rely on jobsite Wi-Fi, the system is reliable in various environments and starts delivering data almost immediately after hook-up. This platform is specifically designed for construction project managers, superintendents, and steel erectors who need objective data to stay aligned with general contractors and solve field problems quickly. It serves various project types, including cast-in-place, precast, steel structures, and mass timber. The solution is also highly valuable for safety and risk managers, as it provides unprecedented data on near misses and operational patterns that can be used to prevent future incidents. By creating a single source of truth for productivity, the platform allows stakeholders to move from making guesses based on anecdotal phone calls to making decisions based on hard data. What sets Versatile apart is its non-intrusive implementation and focus on actionable interpretation. The device is a load-bearing assembly developed in partnership with The Crosby Group, ensuring it meets strict safety and rigging standards. Because it uses its own cellular connection and requires only periodic battery changes, it bypasses the need for IT department involvement. This creates a plug-and-play experience where data-driven decision-making becomes a natural byproduct of standard crane operations rather than an administrative burden on the field crew.
Pros & Cons
Requires zero changes to existing crew workflows.
Provides objective data on near misses for safety managers.
Functions on both static and mobile cranes.
Includes a dedicated Customer Success Manager for data interpretation.
Hardware is a fully-certified, fatigue-rated rigging assembly.
Requires a minimum lead time of 2-3 weeks for deployment.
Requires manual battery changes periodically.
Pricing involve both an upfront cost and recurring monthly fees.
Use Cases
Steel erectors can track every pick and sequence in real-time to identify delays and stay aligned with the general contractor.
Project Superintendents can monitor crane utilization to reduce peaks and valleys and avoid unnecessary overtime costs.
Safety and Risk Managers can access data on near misses to learn from operational patterns and prevent future accidents.
Project Managers can resolve field disputes faster by accessing precise data on site progress without paging through drawings.
Platform
Task
Features
• iso 27001 certified
• multi-sensor data interpretation
• independent cellular connectivity
• crane utilization analytics
• daily digest reports
• real-time sequence tracking
• under-the-hook multi-sensor hardware
• passive data capture
FAQs
How does Versatile differ from a standard crane camera?
Versatile uses a multi-sensor device to capture data beyond just visuals, providing interpretation and actionable insights. This allows teams to make production improvements rather than just viewing a raw video feed.
Does the installation require changes to the crane operator's workflow?
No, the device is an under-the-hook lifting accessory that captures data passively without altering standard operations. Aside from occasional battery changes, there is nothing extra for the crew to do.
What is the typical lead time for getting the system on-site?
A minimum of 2-3 weeks lead time is required from contract signing to go-live. The company recommends engaging early to secure a deployment date during high-demand periods.
What types of construction projects can benefit from this technology?
It is valuable for any project where cranes are pivotal, including cast-in-place, precast, steel structure, and mass timber builds. It has also been used successfully in non-construction environments.
Does the system require a local IT setup or Wi-Fi connection?
No, the device connects via its own cellular network and does not require jobsite Wi-Fi or IT department assistance. It is shipped ready to go and starts delivering data immediately.
Pricing Plans
Project and Enterprise Tiers
Unknown Price• Under-the-hook multi-sensor hardware
• Passive data capture
• Daily digest reports
• Dedicated Customer Success Manager
• Crane utilization analytics
• Static and mobile crane support
• Independent cellular connectivity
• ISO 27001 certified security
• Near-miss data tracking
Job Opportunities
Account Manager
Optimize construction productivity and crane utilization with passive data capture and real-time insights for steel erectors and general contractors on the site.
Education Requirements:
Bachelor’s degree in Business, Marketing, Engineering, or a related field
Experience Requirements:
3+ years in B2B sales or account management in construction technology
Other Requirements:
Proficiency with CRM tools (e.g., HubSpot or Salesforce)
Ability to leverage AI-driven tools (e.g., ChatGPT, Gemini, MSFT Copilot)
Understanding of construction workflows, technology adoption, and customer pain points
Strong written and verbal communication skills
Willingness to travel 50% of the time within the assigned territory
Responsibilities:
Make outside, face-to-face sales to an assigned set of customers
Build account development plans for up to ten customer hierarchies
Work under the guidance of VP Sales to implement enterprise agreements
Demonstrate consultative selling, collaborating with customers to assess needs
Conduct live, in-person demos of Versatile’s technology
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Senior Data Engineer
Optimize construction productivity and crane utilization with passive data capture and real-time insights for steel erectors and general contractors on the site.
Education Requirements:
BSc or higher in Computer Science, Engineering, Mathematics, or another quantitative field
Experience Requirements:
8+ years of hands-on experience working with large-scale data systems in production environments
Other Requirements:
Strong expertise in Python and SQL with experience building and optimizing batch and streaming pipelines
Experience with AWS cloud services and Linux-based environments
Mandatory hands-on experience with Apache Spark in production environments
Mandatory experience running Spark on Kubernetes
Mandatory hands-on experience with Apache Kafka, including Kafka connectors
Responsibilities:
Lead the design, development, and ownership of scalable data pipelines (ETL/ELT)
Collaborate closely with Product, Data Science, and full-stack/platform teams
Build and optimize data workflows using Databricks, Spark (PySpark, SQL), and Kafka
Implement and manage data architectures supporting real-time and batch processing
Develop, integrate, and maintain data connectors and ingestion pipelines from multiple sources
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