About inBrain.ai
inBrain.ai is an advanced mobile app monetization platform that specializes in rewarded surveys. By integrating directly with mobile app publishers, the tool allows developers to generate additional revenue streams without relying solely on traditional advertising. Following its acquisition by Dynata, the platform has expanded its reach, combining Dynata’s extensive survey inventory with inBrain’s mobile-first technology. The primary goal is to create a sustainable ecosystem where publishers earn money, researchers get high-quality data, and users receive fair compensation for their time and opinions. The platform operates using proprietary AI to match users with the most relevant surveys, ensuring higher completion rates and better user engagement. This AI-driven approach helps in sourcing, qualifying, and engaging real and unique mobile consumers. A key component of their offering is Zap Surveys, a mobile-first panel platform that utilizes targeted rewards to encourage participation. For publishers, the integration process is designed to be efficient, allowing them to quickly tap into Dynata’s first-party data platform, which is considered one of the largest in the world for insights and measurement. inBrain.ai is specifically designed for mobile app publishers and developers who want to improve their app's monetization strategy while maintaining a positive user experience. It is also a critical tool for market researchers and brands—such as Starbucks, Amazon, and The Wall Street Journal—who need access to hard-to-reach, deeply-profiled audiences. By focusing on a respondent-centric experience, the tool reduces the friction typically associated with mobile surveys, making it a preferred choice for companies that prioritize data quality and audience retention. What sets inBrain.ai apart is its commitment to the fair-value exchange and its integration with Dynata’s massive data ecosystem. Unlike generic survey walls, inBrain leverages sophisticated AI to optimize the panelist experience, reducing disqualifications and providing more consistent rewards. The synergy between inBrain’s mobile-first technology and Dynata’s global scale provides a unique advantage, offering publishers access to premium, high-paying surveys that are usually unavailable on smaller platforms.
inBrain.ai FAQs
How does inBrain.ai help with app monetization?
The platform uses proprietary AI to deliver rewarded surveys to mobile app users, allowing publishers to earn revenue while providing users with incentives. This creates a sustainable monetization model that doesn't rely on intrusive ads.
What is Zap Surveys?
Zap Surveys is inBrain.ai’s mobile-first panel platform that offers targeted rewards to encourage survey participation among consumers. It helps researchers reach unique and hard-to-reach audiences more effectively.
Who acquired inBrain.ai?
In August 2021, inBrain.ai was acquired by Dynata, the world’s largest first-party data platform for insights and measurement. This merger combined inBrain's mobile technology with Dynata's extensive survey inventory.
How does the AI improve the survey experience?
The proprietary AI is used to source, qualify, and engage real consumers, ensuring they are matched with relevant surveys. This reduces the number of disqualified attempts and optimizes the overall user experience.
What kind of brands use data from inBrain.ai?
Brands and publications like Starbucks, Amazon, Virgin, and The Wall Street Journal utilize the platform to access high-quality consumer insights. The platform provides them with deeply-profiled and unique mobile-first data.
