inBrain.ai
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About
inBrain.ai is an advanced mobile app monetization platform that specializes in rewarded surveys. By integrating directly with mobile app publishers, the tool allows developers to generate additional revenue streams without relying solely on traditional advertising. Following its acquisition by Dynata, the platform has expanded its reach, combining Dynata’s extensive survey inventory with inBrain’s mobile-first technology. The primary goal is to create a sustainable ecosystem where publishers earn money, researchers get high-quality data, and users receive fair compensation for their time and opinions. The platform operates using proprietary AI to match users with the most relevant surveys, ensuring higher completion rates and better user engagement. This AI-driven approach helps in sourcing, qualifying, and engaging real and unique mobile consumers. A key component of their offering is Zap Surveys, a mobile-first panel platform that utilizes targeted rewards to encourage participation. For publishers, the integration process is designed to be efficient, allowing them to quickly tap into Dynata’s first-party data platform, which is considered one of the largest in the world for insights and measurement. inBrain.ai is specifically designed for mobile app publishers and developers who want to improve their app's monetization strategy while maintaining a positive user experience. It is also a critical tool for market researchers and brands—such as Starbucks, Amazon, and The Wall Street Journal—who need access to hard-to-reach, deeply-profiled audiences. By focusing on a respondent-centric experience, the tool reduces the friction typically associated with mobile surveys, making it a preferred choice for companies that prioritize data quality and audience retention. What sets inBrain.ai apart is its commitment to the fair-value exchange and its integration with Dynata’s massive data ecosystem. Unlike generic survey walls, inBrain leverages sophisticated AI to optimize the panelist experience, reducing disqualifications and providing more consistent rewards. The synergy between inBrain’s mobile-first technology and Dynata’s global scale provides a unique advantage, offering publishers access to premium, high-paying surveys that are usually unavailable on smaller platforms.
Pros & Cons
Leverages Dynata’s massive inventory of premium, high-quality surveys.
Uses proprietary AI to improve user qualification and engagement rates.
Provides a fair-value exchange by rewarding users for their time and opinions.
Supports hard-to-reach audiences through a mobile-first engagement strategy.
Integrated with major brands like Amazon and Starbucks for reliable data sourcing.
Requires a direct integration with the mobile app's codebase to function.
Revenue generation is dependent on the volume and profile of the app's user base.
Use Cases
Mobile app developers can integrate the SDK to generate revenue through rewarded surveys instead of traditional banner ads.
Market researchers can access hard-to-reach mobile-first consumers for deeply-profiled first-party data insights.
Brand managers at large corporations can use the platform to collect feedback from engaged and verified consumers.
Platform
Features
• proprietary audience sourcing
• real-time respondent qualification
• targeted consumer rewards
• publisher integration sdk
• mobile-first user engagement
• first-party data platform
• zap surveys mobile panel
• ai-powered rewarded surveys
FAQs
How does inBrain.ai help with app monetization?
The platform uses proprietary AI to deliver rewarded surveys to mobile app users, allowing publishers to earn revenue while providing users with incentives. This creates a sustainable monetization model that doesn't rely on intrusive ads.
What is Zap Surveys?
Zap Surveys is inBrain.ai’s mobile-first panel platform that offers targeted rewards to encourage survey participation among consumers. It helps researchers reach unique and hard-to-reach audiences more effectively.
Who acquired inBrain.ai?
In August 2021, inBrain.ai was acquired by Dynata, the world’s largest first-party data platform for insights and measurement. This merger combined inBrain's mobile technology with Dynata's extensive survey inventory.
How does the AI improve the survey experience?
The proprietary AI is used to source, qualify, and engage real consumers, ensuring they are matched with relevant surveys. This reduces the number of disqualified attempts and optimizes the overall user experience.
What kind of brands use data from inBrain.ai?
Brands and publications like Starbucks, Amazon, Virgin, and The Wall Street Journal utilize the platform to access high-quality consumer insights. The platform provides them with deeply-profiled and unique mobile-first data.
Job Opportunities
Graphic Designer
Monetize your mobile app effectively using AI-powered rewarded surveys that engage users with targeted incentives and provide high-quality first-party data.
Benefits:
Flexible work environment - hybrid or 100% remote
Medical benefits
401K matching
Generous paid time off
Learning Management System access
Experience Requirements:
5-7 years minimum experience in creative production, advertising, or design agency
Other Requirements:
Master of Photoshop, After Effects, and Adobe Creative Suite
Proficiency in Google Suite
Deep familiarity with Instagram, Twitter, Facebook
Ability to execute designs and projects quickly
Responsibilities:
Develop creative assets for clients across traditional and digital media
Lead the creative on social media content like TikTok videos or memes
Manage time proactively and be self-sufficient
Turn photography and short video clips into platform-specific assets
Understand and apply social and digital specs and exporting best practices
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Marketing Associate
Monetize your mobile app effectively using AI-powered rewarded surveys that engage users with targeted incentives and provide high-quality first-party data.
Benefits:
Flexible work environment - hybrid or 100% remote
Medical benefits
401K matching
Generous paid time off
Learning Management System access
Experience Requirements:
5+ years’ experience in content marketing, creation and amplification
Experience with marketing automation tools
Experience running large scope projects
Other Requirements:
Knowledge of market research practices is a plus
Ability to write SEO optimized content
Familiarity with content management systems
Responsibilities:
Develop and execute global content marketing strategy
Integrate value proposition and thought leadership into content
Lead planning, developing and delivering on content calendar
Manage creation and maintenance of buyer journey content
Partner with digital and regional marketing on multi-channel amplification
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Product Insight Researcher
Monetize your mobile app effectively using AI-powered rewarded surveys that engage users with targeted incentives and provide high-quality first-party data.
Benefits:
Flexible work environment - hybrid or 100% remote
Medical benefits
401K matching
Generous paid time off
Learning Management System access
Education Requirements:
Bachelor's degree in business, communications, marketing, economics, public relations, statistics, or computer sciences
Experience Requirements:
At least 4+ years of experience in a research, strategy, and/or insights role
At least 2 years’ experience working as a product manager or product owner
Other Requirements:
Proficiency in survey design and data analysis
Experience working with large scale data in mixed method research
Strong analytical problem-solving skills
Product management experience in enterprise solutions preferred
Responsibilities:
Partner with cross-functional teams to identify and prioritize research efforts
Build and implement new research methodologies to drive insights
Apply quantitative and qualitative research methods to uncover insights
Communicate findings and recommendations to product teams
Synthesize large behavioral data sets to create a complete picture
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