Tobii
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About
Tobii is a global leader in eye-tracking and attention computing technology, utilizing artificial intelligence to transform head and eye movements into actionable human behavior insights. The platform's core purpose is to provide context-aware AI capabilities that allow machines to understand where a person is looking and what they are focusing on. This technology bridges the gap between human intent and digital response, offering specialized hardware and software for diverse environments ranging from lab-based research to real-world mobile scenarios. The toolset includes professional-grade hardware like the Tobii Pro Glasses 3 for wearable tracking and the Tobii Pro Fusion for screen-based studies. These devices work in tandem with sophisticated software like Tobii Pro Lab to quantifiably measure attention. In practice, the AI algorithms process raw ocular data to filter noise and accurately map gaze points even in challenging conditions. For developers and manufacturers, Tobii offers integration solutions to embed eye-tracking into VR/AR headsets, medical devices, laptops, and specialized glasses. Tobii serves a wide range of industries including academic research, automotive, and gaming. In the automotive sector, their Autosense technology monitors driver and passenger behavior to enhance safety and comfort. Researchers use it to study subconscious behaviors in consumer psychology or clinical settings. Meanwhile, the gaming division provides specialized trackers like the Tobii Eye Tracker 5, which streamers and esports athletes use to provide gaze overlays or enhance in-game immersion. What distinguishes Tobii is its multi-decade history as a pioneer in attention computing and its ability to provide end-to-end solutions from hardware to data consulting. Unlike software-only eye-tracking solutions, Tobii’s proprietary AI and specialized sensors ensure high precision and reliability across different lighting conditions and user demographics. This comprehensive approach makes it the industry standard for high-stakes environments like medical surgery training and aviation simulators.
Pros & Cons
Global leader in attention computing with over 20 years of research expertise.
Offers both wearable and screen-based hardware for flexible research environments.
High-precision AI algorithms provide context-aware data in real-time.
Broad integration support for VR/AR, automotive, and medical devices.
Extensive support ecosystem including the Tobii Connect portal and specialized consulting.
Hardware-dependent solutions require significant upfront investment compared to software-only alternatives.
Research-grade software like Tobii Pro Lab typically requires a separate license and learning curve.
Integration into custom hardware products requires specialized engineering support and development time.
Use Cases
Academic researchers can use wearable glasses to study how pedestrians navigate complex environments like airports to improve signage.
Automotive engineers can integrate Autosense to monitor driver fatigue and attention for improved vehicle safety systems.
Esports players can use the Eye Tracker 5 to analyze their visual patterns and share gaze overlays with their audience during live streams.
UX designers can utilize screen-based trackers to identify which website elements capture or lose user attention during testing.
Healthcare providers can embed eye-tracking into medical devices to assist with diagnostics or provide hands-free control for patients.
Platform
Task
Features
• tobii insight consulting services
• vr/ar integration capabilities
• tobii pro lab analysis software
• ai-driven context awareness
• tobii eye tracker 5 for gaming
• tobii autosense automotive monitoring
• tobii pro fusion screen-based tracking
• tobii pro glasses 3 wearable tracking
FAQs
What is the primary difference between Tobii Pro and Tobii Gaming products?
Tobii Pro products are designed for scientific research and behavioral analysis with high-precision data export. Tobii Gaming products like the Eye Tracker 5 are optimized for consumer experiences, providing gaze overlays for streamers and immersive in-game features.
Can Tobii eye-tracking be integrated into existing hardware?
Yes, Tobii provides integration solutions for various platforms including laptops, VR/AR headsets, and medical equipment. Developers can access specialized tools and support to embed attention computing into their own devices through the Developer Zone.
What software is used to analyze research data from Tobii trackers?
Researchers typically use Tobii Pro Lab, which is designed to handle the entire workflow from recording to analysis. It provides tools for visualizing gaze plots, heatmaps, and calculating specific eye-tracking metrics for scientific study.
How does Tobii use AI in its technology?
AI is at the core of Tobii's technology, used to translate raw eye and head movement data into meaningful insights. It enables context awareness, allowing systems to interpret human attention and intent in real-time.
Where can users find technical support for their Tobii devices?
Support is split by product category: research users should use the Tobii Connect platform to reach customer care, while gaming and consumer users should visit the specialized help center at help.tobii.com.
Pricing Plans
Custom Enterprise
Unknown Price• Professional hardware (Glasses or Screen-based)
• Tobii Pro Lab software access
• AI-powered behavioral data analysis
• Technical support portal access
• Consulting services (Tobii Insight)
• Integration SDKs
• Context awareness AI
Job Opportunities
Senior Vice President - Integrations
Analyze human attention and intent in real-time with AI-driven eye-tracking solutions designed for scientific research, automotive safety, and elite gaming.
Benefits:
Attractive work-life balance
Great benefits
Welcoming environment
Non-hierarchical environment
Fun place to be
Experience Requirements:
Proven general management experience with P&L ownership
Track record of leading dynamic technical businesses
Experience leading global, cross functional teams
Demonstrated ability to drive structured governance
Strong sales drive and solid commercial judgement
Other Requirements:
High integrity
Clarity in decision making
Strong personal credibility
Ability to balance short term performance with long term competitiveness
Responsibilities:
Define and execute a focused strategy to drive profitable growth
Allocate capital and prioritize portfolio and R&D investments
Establish strong operating discipline through structured governance
Lead and develop a high performing global organization
Own key customer and strategic partner relationships
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Optronics Engineer
Analyze human attention and intent in real-time with AI-driven eye-tracking solutions designed for scientific research, automotive safety, and elite gaming.
Benefits:
Attractive work-life balance
Great benefits
Welcoming environment
Non-hierarchical environment
Fun place to be
Education Requirements:
Master’s degree in Optics, Engineering Physics, or related field
Experience Requirements:
3–5 years of experience in optical system development and verification
Proficiency in Python for data analysis and automation
Hands-on experience with Zemax OpticStudio or ray tracing tools
Other Requirements:
Solid understanding of image processing principles
Practical experience with cameras in machine vision
Great communication skills in English
Familiarity with Imatest or CAD tools (merit)
Responsibilities:
Define optical system requirements with algorithm engineers
Perform stray light analysis to optimize mechanical design
Automate lab measurements and develop tools for testing
Evaluate optical components and cameras in the lab
Collaborate with sourcing to identify component suppliers
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Android Developer at Tobii
Analyze human attention and intent in real-time with AI-driven eye-tracking solutions designed for scientific research, automotive safety, and elite gaming.
Benefits:
Attractive work-life balance
Great benefits
Welcoming environment
Non-hierarchical environment
Fun place to be
Education Requirements:
Relevant education
Experience Requirements:
Experience with Java, Kotlin or Flutter
Experience developing Android applications
Understanding of modern development practices
Other Requirements:
Experience with Firebase, Auth0 or CI/CD pipelines (advantage)
Interest in software architecture and system design
Responsibilities:
Developing new functionality and improving workflows in GX app
Designing and maintaining data flows for recordings and streaming
Building and maintaining integrations with Tobii services
Debugging, testing and improving application stability
Participating in technical discussions around system design
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