
Predicto

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About
Predicto is a data-driven engagement platform that uses AI and machine learning to predict what content will interest users next. It helps publishers and advertisers maximize content potential by reaching the right audience at the right time. The platform analyzes data to match readers with relevant content, increasing engagement and time on site. Predicto also creates high-quality, engaging content, identifying new trends and attracting new users. The company boasts partnerships with major players like Google and Meta, demonstrating its efficacy and industry standing. They are currently hiring for several positions in marketing and engineering in Tel Aviv.
Platform
Features
• content creation
• real-time data analytics
• machine learning
• audience engagement maximization
• content prediction
• user experience optimization
Job Opportunities
Senior Marketing Analyst
Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.
Education Requirements:
Bachelor’s Degree (BA/BS) in exact sciences, marketing, business, or related field
Experience Requirements:
At least 1 year of experience handling campaigns and working on buying platforms, such as Facebook/Twitter/TikTok/Outbrain/Taboola/Gemini
Experience in media buying using arbitrage-based model
Proficiency in Excel, analytical skills and experience working with large sets of data
Other Requirements:
Exceptional written and oral communication skills in English
Self-motivated, goal-oriented, and problem solver
Responsibilities:
Develop overall strategy, innovation, optimization, and ROI analysis
Responsible for large-scale budget and large-scale campaigns
Manage PPC campaigns and channels, industry research, account structure, performance analyses, optimization, bid management, and spend allocation
Create and maintain testing plans across all campaigns including bidding, and landing page
Develop and maintain a monthly media plan across all campaigns
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Senior Python Developer
Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.
Education Requirements:
Bachelor’s degree in Computer Science, or equivalent
Experience Requirements:
Minimum 2 years of experience as a Python Developer
Other Requirements:
Proven experience with Python web frameworks, specifically Django
Extensive experience with databases and SQL
Understanding of fundamental design principles behind a scalable application
Strong unit test and debugging skills
Familiarity with the Pandas library for data manipulation and analysis
Responsibilities:
Design, build, and maintain efficient, reusable, and reliable Python code
Develop back-end components to improve responsiveness and overall performance
Integrate user-facing elements into applications
Implement security and data protection solutions
Evaluate and prioritize feature requests
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Student Position – Ad Operations
Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.
Education Requirements:
Bachelor’s Student of Business/Economics/Statistics/Industrial Engineering or equivalent experience
Other Requirements:
This position is meant for students finishing his/her first/second year of studies and with the availability to commit to 15-20 weekly working hours
Strong analytical and technical skills
Proficient and experienced with data analysis tools, especially Excel
Excellent written and oral communication skills in English
A strong work ethic, integrity and desire to succeed
Hands-on, proactive and goal-oriented with the ability to work independently
Ability to multitask and thrive in a fast-paced and dynamic environment
Highly motivated individual, team player and great interpersonal skills
Responsibilities:
Optimize campaigns by analyzing performance data, adjusting targeting parameters and suggesting creative modifications, as needed
Implement, launch and monitor advertising campaigns across various channels and platforms, ensuring accurate and timely delivery
Produce reports in excel to track KPIs, reach business goals and develop new strategies
Implementation and QA test of campaigns/websites prior to launch
Proactive troubleshooting analysis of scheduled campaigns and detection of bugs
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