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Predicto

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About

Predicto is a data-driven engagement platform that uses AI and machine learning to predict what content will interest users next. It helps publishers and advertisers maximize content potential by reaching the right audience at the right time. The platform analyzes data to match readers with relevant content, increasing engagement and time on site. Predicto also creates high-quality, engaging content, identifying new trends and attracting new users. The company boasts partnerships with major players like Google and Meta, demonstrating its efficacy and industry standing. They are currently hiring for several positions in marketing and engineering in Tel Aviv.

Platform
Web
Task
content prediction

Features

content creation

real-time data analytics

machine learning

audience engagement maximization

content prediction

user experience optimization

Job Opportunities

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Predicto

Senior Marketing Analyst

Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.

marketingonsiteTel Aviv, ILfull-time

Education Requirements:

  • Bachelor’s Degree (BA/BS) in exact sciences, marketing, business, or related field

Experience Requirements:

  • At least 1 year of experience handling campaigns and working on buying platforms, such as Facebook/Twitter/TikTok/Outbrain/Taboola/Gemini

  • Experience in media buying using arbitrage-based model

  • Proficiency in Excel, analytical skills and experience working with large sets of data

Other Requirements:

  • Exceptional written and oral communication skills in English

  • Self-motivated, goal-oriented, and problem solver

Responsibilities:

  • Develop overall strategy, innovation, optimization, and ROI analysis

  • Responsible for large-scale budget and large-scale campaigns

  • Manage PPC campaigns and channels, industry research, account structure, performance analyses, optimization, bid management, and spend allocation

  • Create and maintain testing plans across all campaigns including bidding, and landing page

  • Develop and maintain a monthly media plan across all campaigns

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Senior Python Developer

Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.

Education Requirements:

  • Bachelor’s degree in Computer Science, or equivalent

Experience Requirements:

  • Minimum 2 years of experience as a Python Developer

Other Requirements:

  • Proven experience with Python web frameworks, specifically Django

  • Extensive experience with databases and SQL

  • Understanding of fundamental design principles behind a scalable application

  • Strong unit test and debugging skills

  • Familiarity with the Pandas library for data manipulation and analysis

Responsibilities:

  • Design, build, and maintain efficient, reusable, and reliable Python code

  • Develop back-end components to improve responsiveness and overall performance

  • Integrate user-facing elements into applications

  • Implement security and data protection solutions

  • Evaluate and prioritize feature requests

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Student Position – Ad Operations

Predicto uses AI to predict user content preferences, maximizing engagement for publishers and advertisers via data analysis and content creation.

Education Requirements:

  • Bachelor’s Student of Business/Economics/Statistics/Industrial Engineering or equivalent experience

Other Requirements:

  • This position is meant for students finishing his/her first/second year of studies and with the availability to commit to 15-20 weekly working hours

  • Strong analytical and technical skills

  • Proficient and experienced with data analysis tools, especially Excel

  • Excellent written and oral communication skills in English

  • A strong work ethic, integrity and desire to succeed

  • Hands-on, proactive and goal-oriented with the ability to work independently

  • Ability to multitask and thrive in a fast-paced and dynamic environment

  • Highly motivated individual, team player and great interpersonal skills

Responsibilities:

  • Optimize campaigns by analyzing performance data, adjusting targeting parameters and suggesting creative modifications, as needed

  • Implement, launch and monitor advertising campaigns across various channels and platforms, ensuring accurate and timely delivery

  • Produce reports in excel to track KPIs, reach business goals and develop new strategies

  • Implementation and QA test of campaigns/websites prior to launch

  • Proactive troubleshooting analysis of scheduled campaigns and detection of bugs

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