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N.Rich

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About

N.Rich is an execution-first Account-Based Marketing (ABM) platform designed to align sales and marketing teams toward driving revenue rather than just generating leads. It provides a centralized hub for planning, launching, and analyzing campaigns targeting specific high-value accounts. By integrating proprietary Demand Side Platform (DSP) technology with deep intent data, the platform helps B2B organizations identify their Ideal Customer Profile (ICP) and engage them across multiple digital touchpoints, effectively moving from traditional inbound/outbound silos to a more integrated "mixbound" approach. The platform operates through four core pillars: account lists, intent data, advertising, and analytics. Users can build dynamic ICP lists using firmographic, technographic, and sales data, which then sync automatically with CRM systems. The tool tracks both 1st-party and 3rd-party intent signals, allowing teams to see which companies are visiting their site or researching relevant topics across the web. Its unique advertising model focuses on meaningful engagement, charging users only for actual interactions like video views or banner clicks rather than simple impressions. AI agents further streamline the process by automating complex workflows, generating tailored ad content at scale, and planning campaign structures. N.Rich is specifically built for B2B revenue leaders, growth marketers, and sales teams within enterprises and fast-growing companies. It is particularly well-suited for organizations operating in the European market due to its focus on GDPR compliance and local data centers, though it also serves the US and Japanese markets extensively. Roles such as Account-Based Marketing Managers and Directors of Sales benefit from the platform's ability to turn data into actionable sales alerts and clear pipeline attribution. What sets N.Rich apart is its execution-focused philosophy and transparent pricing model. Unlike larger competitors, it offers a low barrier to adoption with fast implementation and no hidden monthly expenses. It is one of the few B2B DSPs that provides a performance-based advertising model where clients pay for engagement signals rather than wasted impressions. Additionally, its AI-powered Dynamic ICP builder uses actual CRM data to predict buying potential, and its platform is recognized in the Gartner Magic Quadrant for ABM Platforms, highlighting its reliability and enterprise-grade performance.

Pros & Cons

Engagement-based pricing model ensures you only pay for actual interactions rather than simple impressions.

Provides high compliance standards with GDPR and local data centers in Europe, Japan, and the US.

Rapid implementation process allows teams to launch ABM capabilities faster than many legacy competitors.

Detailed dashboards connect marketing touchpoints directly to pipeline conversion and actual revenue ROI.

AI agents automate complex tasks like multi-segment content generation and campaign structural planning.

Lite plan is limited to only one active advertising campaign and lacks CRM integrations.

Critical features like predictive intent and automated workflows are restricted to the Enterprise tier.

The entry-level pricing starts at over $10,000 per year, which may be prohibitive for small businesses.

Advanced sales insights and unlimited sales seats are not available on the Lite subscription plan.

Use Cases

Growth marketers can use the AI content generator to produce personalized ad creative for different buying committee roles at scale.

Sales teams can set up real-time alerts to contact high-fit accounts exactly when they show intent signals or visit the website.

Marketing directors can utilize the opportunity attribution features to prove the ROI of brand awareness campaigns to the CFO.

Global enterprises can manage complex GTM strategies across multiple regions with dedicated ABM strategist support and localized data.

B2B revenue teams can replace siloed inbound and outbound efforts with a unified mixbound model to shorten sales cycles.

Platform
Web
Task
account marketing

Features

website visitor identification

automated ai workflows

crm & map integrations

predictive intent scoring

opportunity attribution

1st & 3rd-party intent data

account-based advertising

dynamic icp builder

FAQs

How does N.Rich identify website visitors?

The platform uses visitor identification technology to show which companies are browsing your site and what content they engage with. In the United States, it can even identify specific individuals visiting your pages.

What makes the N.Rich advertising model different from traditional DSPs?

Unlike traditional platforms that charge for impressions, N.Rich uses an engagement-based model. You only pay when target accounts actually interact with your videos, articles, or display banners.

Does N.Rich integrate with existing CRM and Marketing Automation tools?

Yes, N.Rich offers integrations with major CRM and Marketing Automation Systems (MAS) to sync account lists and intent data. These integrations are available starting from the Growth tier.

Is N.Rich compliant with GDPR?

Yes, N.Rich is European-based and adheres to the strictest EU data privacy requirements. It maintains dedicated data centers in France to ensure full compliance for its users.

What is the Dynamic ICP builder?

The Dynamic ICP builder is an AI-powered tool that analyzes your existing CRM data to identify target accounts with the highest buying potential. It helps automate the creation of high-fit account lists.

Pricing Plans

Lite
USD10320.00 / per year

1 Intent report

10 Intent topics

1 Marketing user seat

3 Sales user seats

1 N.Rich account

Chat support

1 ABM Advertising campaign

Intent scoring

Website visitor identification

Sales alerts

Growth
USD23800.00 / per year

10 Intent reports

25 Intent topics

5 Marketing user seats

Unlimited Sales user seats

1 N.Rich account

Dedicated CS Manager

10 ABM Advertising campaigns

CRM and MAS integrations

Opportunity attribution

Enterprise
Unknown Price

Unlimited Intent reports

Predictive Intent

50 Intent topics

Unlimited Marketing and Sales seats

5 N.Rich accounts

Dedicated ABM strategist

Unlimited ABM Advertising campaigns

Dynamic ICP builder

Automated workflows

Job Opportunities

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N.Rich

Senior Software Engineer

Drive higher B2B pipeline conversion and shorter sales cycles with an AI-powered ABM platform that connects intent data to account-based advertising and sales.

engineeringremotecontract

Benefits:

  • Fully remote-first work environment

  • Flexible hours

  • End-to-end ownership of services

  • Real autonomy and decision-making power

  • Competitive compensation under a contracting model

Experience Requirements:

  • 5+ years of professional experience as a software engineer

  • Strong focus on backend development

  • Hands-on experience with JavaScript / TypeScript and Node.js

  • Experience designing, building, and maintaining backend services and APIs

  • Solid understanding of SQL and relational databases

Other Requirements:

  • Understanding of ACID principles

  • Experience with background jobs, queues, or asynchronous processing

  • Practical experience with event-driven or message-based architectures

  • Experience working with Docker and modern CI/CD pipelines

  • Fluency in English

Responsibilities:

  • Design and evolve backend logic, data models, and integrations

  • Collaborate on UI and user-experience aspects

  • End-to-end ownership of features

  • Contribute to frontend features when needed

  • Operational considerations and debugging of backend components

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Account Executive (Nordics)

Drive higher B2B pipeline conversion and shorter sales cycles with an AI-powered ABM platform that connects intent data to account-based advertising and sales.

Benefits:

  • High-autonomy, remote-first culture

  • Hands-on coaching and practical training

  • Opportunity to shape global expansion

  • Flexibility and earning potential

Experience Requirements:

  • 2+ years of proven SaaS sales success

  • Strong experience in self-prospecting

  • Experience in consultative B2B environments

Other Requirements:

  • Strategic mindset with fast execution

  • Excellent communication and storytelling skills in English

  • Nordics-based with willingness to travel occasionally

  • Strong local network is a plus

Responsibilities:

  • Build and manage a strong, self-sourced pipeline

  • Own deals end-to-end using MEDDICC and other methodologies

  • Collaborate cross-functionally with SDRs, Marketing, and Customer Success

  • Represent N.Rich at industry events and trade shows

  • Experiment with new go-to-market tactics

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