N.Rich

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About
N.Rich is an execution-first Account-Based Marketing (ABM) platform designed to align sales and marketing teams toward driving revenue rather than just generating leads. It provides a centralized hub for planning, launching, and analyzing campaigns targeting specific high-value accounts. By integrating proprietary Demand Side Platform (DSP) technology with deep intent data, the platform helps B2B organizations identify their Ideal Customer Profile (ICP) and engage them across multiple digital touchpoints, effectively moving from traditional inbound/outbound silos to a more integrated "mixbound" approach. The platform operates through four core pillars: account lists, intent data, advertising, and analytics. Users can build dynamic ICP lists using firmographic, technographic, and sales data, which then sync automatically with CRM systems. The tool tracks both 1st-party and 3rd-party intent signals, allowing teams to see which companies are visiting their site or researching relevant topics across the web. Its unique advertising model focuses on meaningful engagement, charging users only for actual interactions like video views or banner clicks rather than simple impressions. AI agents further streamline the process by automating complex workflows, generating tailored ad content at scale, and planning campaign structures. N.Rich is specifically built for B2B revenue leaders, growth marketers, and sales teams within enterprises and fast-growing companies. It is particularly well-suited for organizations operating in the European market due to its focus on GDPR compliance and local data centers, though it also serves the US and Japanese markets extensively. Roles such as Account-Based Marketing Managers and Directors of Sales benefit from the platform's ability to turn data into actionable sales alerts and clear pipeline attribution. What sets N.Rich apart is its execution-focused philosophy and transparent pricing model. Unlike larger competitors, it offers a low barrier to adoption with fast implementation and no hidden monthly expenses. It is one of the few B2B DSPs that provides a performance-based advertising model where clients pay for engagement signals rather than wasted impressions. Additionally, its AI-powered Dynamic ICP builder uses actual CRM data to predict buying potential, and its platform is recognized in the Gartner Magic Quadrant for ABM Platforms, highlighting its reliability and enterprise-grade performance.
Pros & Cons
Engagement-based pricing model ensures you only pay for actual interactions rather than simple impressions.
Provides high compliance standards with GDPR and local data centers in Europe, Japan, and the US.
Rapid implementation process allows teams to launch ABM capabilities faster than many legacy competitors.
Detailed dashboards connect marketing touchpoints directly to pipeline conversion and actual revenue ROI.
AI agents automate complex tasks like multi-segment content generation and campaign structural planning.
Lite plan is limited to only one active advertising campaign and lacks CRM integrations.
Critical features like predictive intent and automated workflows are restricted to the Enterprise tier.
The entry-level pricing starts at over $10,000 per year, which may be prohibitive for small businesses.
Advanced sales insights and unlimited sales seats are not available on the Lite subscription plan.
Use Cases
Growth marketers can use the AI content generator to produce personalized ad creative for different buying committee roles at scale.
Sales teams can set up real-time alerts to contact high-fit accounts exactly when they show intent signals or visit the website.
Marketing directors can utilize the opportunity attribution features to prove the ROI of brand awareness campaigns to the CFO.
Global enterprises can manage complex GTM strategies across multiple regions with dedicated ABM strategist support and localized data.
B2B revenue teams can replace siloed inbound and outbound efforts with a unified mixbound model to shorten sales cycles.
Platform
Features
• website visitor identification
• automated ai workflows
• crm & map integrations
• predictive intent scoring
• opportunity attribution
• 1st & 3rd-party intent data
• account-based advertising
• dynamic icp builder
FAQs
How does N.Rich identify website visitors?
The platform uses visitor identification technology to show which companies are browsing your site and what content they engage with. In the United States, it can even identify specific individuals visiting your pages.
What makes the N.Rich advertising model different from traditional DSPs?
Unlike traditional platforms that charge for impressions, N.Rich uses an engagement-based model. You only pay when target accounts actually interact with your videos, articles, or display banners.
Does N.Rich integrate with existing CRM and Marketing Automation tools?
Yes, N.Rich offers integrations with major CRM and Marketing Automation Systems (MAS) to sync account lists and intent data. These integrations are available starting from the Growth tier.
Is N.Rich compliant with GDPR?
Yes, N.Rich is European-based and adheres to the strictest EU data privacy requirements. It maintains dedicated data centers in France to ensure full compliance for its users.
What is the Dynamic ICP builder?
The Dynamic ICP builder is an AI-powered tool that analyzes your existing CRM data to identify target accounts with the highest buying potential. It helps automate the creation of high-fit account lists.
Pricing Plans
Lite
USD10320.00 / per year• 1 Intent report
• 10 Intent topics
• 1 Marketing user seat
• 3 Sales user seats
• 1 N.Rich account
• Chat support
• 1 ABM Advertising campaign
• Intent scoring
• Website visitor identification
• Sales alerts
Growth
USD23800.00 / per year• 10 Intent reports
• 25 Intent topics
• 5 Marketing user seats
• Unlimited Sales user seats
• 1 N.Rich account
• Dedicated CS Manager
• 10 ABM Advertising campaigns
• CRM and MAS integrations
• Opportunity attribution
Enterprise
Unknown Price• Unlimited Intent reports
• Predictive Intent
• 50 Intent topics
• Unlimited Marketing and Sales seats
• 5 N.Rich accounts
• Dedicated ABM strategist
• Unlimited ABM Advertising campaigns
• Dynamic ICP builder
• Automated workflows
Job Opportunities
Senior Software Engineer
Drive higher B2B pipeline conversion and shorter sales cycles with an AI-powered ABM platform that connects intent data to account-based advertising and sales.
Benefits:
Fully remote-first work environment
Flexible hours
End-to-end ownership of services
Real autonomy and decision-making power
Competitive compensation under a contracting model
Experience Requirements:
5+ years of professional experience as a software engineer
Strong focus on backend development
Hands-on experience with JavaScript / TypeScript and Node.js
Experience designing, building, and maintaining backend services and APIs
Solid understanding of SQL and relational databases
Other Requirements:
Understanding of ACID principles
Experience with background jobs, queues, or asynchronous processing
Practical experience with event-driven or message-based architectures
Experience working with Docker and modern CI/CD pipelines
Fluency in English
Responsibilities:
Design and evolve backend logic, data models, and integrations
Collaborate on UI and user-experience aspects
End-to-end ownership of features
Contribute to frontend features when needed
Operational considerations and debugging of backend components
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Account Executive (Nordics)
Drive higher B2B pipeline conversion and shorter sales cycles with an AI-powered ABM platform that connects intent data to account-based advertising and sales.
Benefits:
High-autonomy, remote-first culture
Hands-on coaching and practical training
Opportunity to shape global expansion
Flexibility and earning potential
Experience Requirements:
2+ years of proven SaaS sales success
Strong experience in self-prospecting
Experience in consultative B2B environments
Other Requirements:
Strategic mindset with fast execution
Excellent communication and storytelling skills in English
Nordics-based with willingness to travel occasionally
Strong local network is a plus
Responsibilities:
Build and manage a strong, self-sourced pipeline
Own deals end-to-end using MEDDICC and other methodologies
Collaborate cross-functionally with SDRs, Marketing, and Customer Success
Represent N.Rich at industry events and trade shows
Experiment with new go-to-market tactics
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