Demand Generation Lead
Benefits:
Early-stage leverage
Real ownership
High Learning Velocity
High trust, high autonomy
Experience Requirements:
2 to 5 years
Scaled demand at a B2B SaaS startup from ~$1M ARR to $10M+
Other Requirements:
Hands-on and deeply fluent in LinkedIn Campaign Manager and Google Ads
Understand the math behind CAC, LTV, and payback periods
Analytical, experimental, and comfortable owning a number
Thrive in fast-moving, high-ownership environments
Responsibilities:
Own the pipeline and top-of-funnel performance
Manage and optimize budget across LinkedIn, Google Search, and Meta
Dominate category keywords for high-intent search
Execute ABM campaigns targeting C-suite and senior engineering leaders
Partner with design to iterate on ad creative based on data
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