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Innovature

Junior Business Analyst

Innovature is a global leader in business consulting and technology services, enabling digital transformation with cutting-edge AI, cloud, and data management solutions.

productonsiteKochi, INfull-time

Experience Requirements:

  • 1 - 2 Years

  • 1-2 years of experience

Other Requirements:

  • Experience as a Business Analyst in IT or related industries.

  • Good understanding of the full software development lifecycle.

  • Strong communication, stakeholder management, and presentation skills.

  • Proficiency in requirements gathering, process mapping, and data analysis.

  • Strong understanding of Agile, Scrum, and Waterfall methodologies.

  • Ability to analyze complex data sets and translate findings into actionable insights.

  • Understanding of UI/UX principles and experience working with designers.

  • Experience with tools like JIRA, Confluence, Backlog, and SQL.

  • Knowledge of database queries, reporting tools, and BI (Business Intelligence) platforms is an advantage.

Responsibilities:

  • Collaborate with stakeholders to gather, document, and analyze business requirements.

  • Conduct market research, competitive analysis, and feasibility studies for new projects.

  • Work closely with development teams to translate business requirements into technical specifications.

  • Create business process models, workflows, and use case diagrams to illustrate system functionalities.

  • Define and maintain project documentation, including BRDs (Business Requirements Documents) and FRDs (Functional Requirements Documents).

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Innovature

DevOps Engineer – GCP

Innovature is a global leader in business consulting and technology services, enabling digital transformation with cutting-edge AI, cloud, and data management solutions.

engineeringonsiteKochi, INfull-time

Experience Requirements:

  • 2 - 4 Years

  • 2 – 4 years of experience in DevOps

Other Requirements:

  • Expertise in Google Cloud Platform (GCP) services like Compute Engine, GKE, Cloud Storage, Cloud Functions, Cloud SQL, BigQuery, and more.

  • Excellent communication and presentation skills are essential.

  • Hands-on experience with Infrastructure as Code (IaC) using Terraform, Cloud Deployment Manager, or Pulumi.

  • Experience with containerization and orchestration using Docker and Kubernetes (GKE preferred).

  • Proficiency in scripting languages such as Bash.

  • Experience with CI/CD tools like Jenkins, GitLab CI, ArgoCD, or Cloud Build.

  • Strong understanding of networking, VPC, load balancing, firewalls, and DNS in cloud environments.

  • Knowledge of logging, monitoring, and alerting tools (Prometheus, Stackdriver, ELK, Datadog).

  • Experience with security best practices, including IAM, OAuth, and compliance frameworks.

  • Excellent problem-solving and troubleshooting skills.

  • Knowledge of other cloud platforms (AWS/Azure)

Responsibilities:

  • Design, implement, and manage GCP infrastructure using Terraform, Deployment Manager, or similar IaC tools.

  • Develop and maintain CI/CD pipelines using tools like Jenkins, GitLab CI/CD, GitHub Actions, or Cloud Build.

  • Automate provisioning, configuration management, and deployments with Terraform, Ansible, or Chef/Puppet.

  • Monitor system performance, reliability, and security using Prometheus, Grafana, Stackdriver, or Datadog.

  • Manage and optimize Kubernetes (GKE) clusters, ensuring efficient container orchestration.

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Innovature

DevOps Lead

Innovature is a global leader in business consulting and technology services, enabling digital transformation with cutting-edge AI, cloud, and data management solutions.

engineeringonsiteKochi, INfull-time

Experience Requirements:

  • 5 - 7 Years

  • 5 – 7 years

Other Requirements:

  • Acquaintance with software development processes and methodologies

  • Experience with cloud infrastructure platforms such as AWS, Azure and GCP

  • Excellent scripting skills in Bash, Python or Ruby

  • Strong problem-solving and troubleshooting skills, with the ability to identify root causes and implement effective solutions.

  • Proficiency in configuration management tools such as Ansible, Chef, or Puppet

  • Knowledge of security best practices and the ability to implement security controls at the infrastructure level.

  • Experience in monitoring tools such as Zabbix, Nagios, etc

  • Hands-on knowledge of Linux fundamentals, System administration, performance tuning, etc

  • Good knowledge of networking, routing and switching

  • Communication and documentation skills

  • Knowledge of containerization tools such as Docker, Kubernetes, etc

  • Zabbix, Nagios

  • Containerization

  • AWS, Azure, GCP

  • Jenkins

  • Sonarqube

  • Ansible, Chef, Puppet, etc

Responsibilities:

  • Collaborate with software developers, quality assurance engineers and IT professionals to guarantee smooth deployment, automation and management of software infrastructure.

  • Design and implement CI/CD pipelines for multiple software applications and environments.

  • Automate and streamline deployment processes, minimizing manual intervention and improving system efficiency.

  • Stay up-to-date with industry trends and emerging technologies, assessing their potential impact and recommending adoption where appropriate.

  • Troubleshoot software infrastructure issues and collaborate with the team to resolve them.

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Innovature

Software Engineer(PHP)

Innovature is a global leader in business consulting and technology services, enabling digital transformation with cutting-edge AI, cloud, and data management solutions.

engineeringonsiteKochi, INfull-time

Experience Requirements:

  • 2 - 4 Years

  • 2-4 years of development experience

Other Requirements:

  • Excellent communication and presentation skills are essential.

  • Strong proficiency in PHP and PHP frameworks(Laravel/CodeIgniter/CakePHP)

  • Proficiency in MySQL, PostgreSQL, or other relational databases.

  • Strong understanding of RESTful API development and authentication (OAuth, JWT).

  • Familiarity with Docker, CI/CD pipelines, and cloud services (AWS/GCP/Azure).

  • Experience with version control systems (Git, GitHub, GitLab).

  • Understanding of server-side performance optimization and caching techniques.

  • Strong problem-solving skills and ability to work independently or as part of a team.

  • Experience with Vue.js or React.js and modern frontend development is an added advantage.

Responsibilities:

  • Design, develop, and maintain web applications using PHP (Laravel, CakePHP, or CodeIgniter)

  • Develop and integrate RESTful APIs and third-party services.

  • Optimize applications for performance, scalability, and security.

  • Work with databases such as MySQL, PostgreSQL, or MongoDB for data management.

  • Collaborate with designers, frontend developers, and project teams to ensure seamless development workflows.

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Innovature

AI Engineer(AI/ML & Generative AI)

Innovature is a global leader in business consulting and technology services, enabling digital transformation with cutting-edge AI, cloud, and data management solutions.

scienceonsiteKochi, INfull-time

Experience Requirements:

  • 2 - 3 Years

  • Minimum 1+ years of hands-on experience in AI/ML and Generative AI projects.

Other Requirements:

  • Minimum 1+ years of hands-on experience in AI/ML and Generative AI projects.

  • Proficiency in Python and common ML libraries (e.g., scikit-learn, TensorFlow, PyTorch, Hugging Face).

  • Strong grasp of machine learning concepts, model development lifecycle, and performance evaluation.

  • Experience working with transformer-based architectures and generative techniques like GANs, VAEs, or diffusion models.

  • Familiarity with cloud platforms (e.g., AWS, GCP, or Azure) and MLOps tools.

  • Excellent problem-solving, communication, and teamwork skills.

  • Experience deploying models into production environments.

  • Familiarity with LLM fine-tuning, prompt engineering, or synthetic data generation.

  • Excellent communication and presentation skills are essential.

Responsibilities:

  • Design, develop, and implement machine learning models and algorithms for real-world applications.

  • Research and experiment with Generative AI models (e.g., GPT, diffusion models, transformers) to solve complex problems.

  • Collaborate in a culture of experimentation, contributing to PoCs, rapid prototyping, and iterative model development.

  • Build and maintain data pipelines and infrastructure in collaboration with Data Engineers.

  • Partner with cross-functional teams including product, engineering, and analytics to define AI/ML use cases and deliver impactful solutions.

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Loops

Senior Account Executive

Loops is an AI analytics agent that provides deep, accurate causal insights, helping product and data teams understand why KPIs change and surface growth opportunities.

salesonsiteSan Francisco, USfull-time

Experience Requirements:

  • Proven experience in sales or business development.

  • Experience in the analytics industry (product/marketing analytics, AI, BI, etc) – a big advantage.

  • Experience working in start-ups – advantage.

Other Requirements:

  • Excellent communication and presentation skills. Ability to persuade, lead, and confidently handle and resolve customer objections.

  • High motivation and energy to exceed targets.

  • High analytical skills to be able to understand the customers’ pain points and showcase Loops’ unique value propositions.

  • English mother tongue – mandatory.

Responsibilities:

  • As an Account Executive, you will be responsible for generating new revenue for Loops: creating, cultivating and developing accounts and increasing market share.

  • Meet and exceed sales quota – strategically selling the company’s core product to new prospects in a consultative manner.

  • Generate new leads through outbound research.

  • Management of entire sales cycle from prospecting, discovery, solution proposing, presentation, negotiating and closing.

  • Working days – Mon-Fri.

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Mesh.ai

Data Entry Manager

Mesh.ai is the world's first AI-native performance management platform, enhancing team potential through cutting-edge technology and actionable insights.

operationsonsiteGurugram, INfull-time

Benefits:

  • Competitive Salary and Equity

  • Family Health Insurance

  • Investment in Growth

  • Prime Location and Top-Notch Amenities

Experience Requirements:

  • 4+ years of experience in data entry or data operations

  • should have led or managed a team for at least 1 year

Other Requirements:

  • Strong understanding of payroll systems and employee data management

  • Preferred: Fundamentals of Payroll Certification (FPC)

  • Excellent communication, organizational, and problem-solving skills

  • High attention to detail and commitment to data accuracy

  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment

Responsibilities:

  • Supervise and support the Data Entry Specialists, ensuring adherence to quality and productivity standards

  • Develop and implement data entry protocols and best practices aligned with Netchex your operational goals

  • Monitor data accuracy and completeness across systems and reports

  • Coordinate with internal teams (Payroll, IT, Product) to ensure smooth data flow and timely updates

  • Manage timelines and deliverables for data-related projects

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Mesh.ai

Data Entry Specialist

Mesh.ai is the world's first AI-native performance management platform, enhancing team potential through cutting-edge technology and actionable insights.

operationsonsiteGurugram, INfull-time

Benefits:

  • Competitive Salary and Equity

  • Family Health Insurance

  • Investment in Growth

  • Prime Location and Top-Notch Amenities

Experience Requirements:

  • 2 years of experience as a Data Entry Specialist, especially within Payroll

Other Requirements:

  • Preferred: Fundamentals of Payroll Certification (FPC)

  • Proficient in Microsoft Excel

  • Strong communication, customer service and problem-solving skills

  • Accurate data entry abilities

  • Ability to multi-task and prioritize

  • Proficient with Microsoft Office Suite

Responsibilities:

  • Access various internal and external portals to download and collect required data

  • Organize and rename downloaded files following internal naming standards

  • Upload and update data into internal systems and reports accurately

  • Ensure the data is accurate, properly labeled, and uploaded to the correct location

  • Handle confidential information securely

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Mage Data

Marketing and Sales Coordinator

Mage Data is a comprehensive platform for secure data provisioning and Test Data Management 2.0, focusing on data privacy, security, and compliance for enterprises.

salesonsiteChennai, INfull-time

Education Requirements:

  • A bachelor's degree in marketing, business administration, or a related field is preferred.

Experience Requirements:

  • Minimum 2 years of experience in marketing, sales, or Operations role.

Other Requirements:

  • Experience with marketing automation tools is a plus.

  • Excellent verbal and written communication skills to interact with various stakeholders.

  • Strong time management and organizational abilities to handle multiple tasks.

  • Accuracy in data entry, report generation, and document preparation.

  • Building and maintaining positive relationships with colleagues and clients.

  • Ability to identify and resolve issues efficiently.

  • Flexibility to handle changing priorities and tasks.

  • Familiarity with CRM software, marketing automation tools, and other relevant software. (Zoho CRM, HubSpot)

  • Proficient in MS Office Suite (PowerPoint and Excel) and MIS.

Responsibilities:

  • Managing marketing materials, including collateral, digital assets, and promotional items.

  • Managing social media platforms and website.

  • Creating social media creatives with support of AI tools.

  • Developing tailored presentations and content for marketing needs.

  • Develop and execute comprehensive marketing campaigns that align with company goals and objectives.

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Mage Data

Regional Manager – Sales

Mage Data is a comprehensive platform for secure data provisioning and Test Data Management 2.0, focusing on data privacy, security, and compliance for enterprises.

salesonsiteChennai, INfull-time

Experience Requirements:

  • Preferably from Cybersecurity/ Privacy industry.

  • Proven track record of achievement against sales quota targets.

Other Requirements:

  • Results-driven, self-sufficient, and self-motivated individual with a strong commitment to sales excellence.

  • Strong consultative selling skills and disciplined sales process.

  • Demonstrate ability to connect with executives to engage, negotiate, and win new relationships in the market.

  • Strong collaboration skills to engage both external partners and internal teams.

  • Excellent written and oral communication skills.

  • Team player with a positive attitude and good customer service skills.

  • High levels of self-motivation, adaptability, ease of handling multiple responsibilities, and ability to work on own with minimal supervision.

Responsibilities:

  • Business Planning: Create and execute business and account plans, focusing on solution-based selling to target enterprises to meet sales goals.

  • End-to-End Sales Process: Manage all aspects of the sales cycle, from prospecting to close to upsell.

  • Consultative Selling: Engage prospects in a consultative sales process around Mage Data as part of their core security infrastructure and operations.

  • Big Deals: Own and drive strategic sales opportunities at complex enterprise accounts, building on existing wins and sales pipeline.

  • Pipeline Building: Work with marketing, strategic alliances, local resellers, and your network to identify the best leads and prospects and develop and qualify your sales pipeline.

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Neodata Group

Software Developer

Neodata Group is an expert partner in Data & AI, offering tailor-made solutions for medium and large enterprises to transform data into strategic decisions and actions.

engineeringonsiteMilano, ITfull-time

Other Requirements:

  • Big Data

  • Artificial Intelligence

  • Machine Learning

  • Natural Language Processing

  • Kafka

  • Kubernetes

  • Docker

  • K8S

  • Hadoop

  • Spark

  • ELK Stack

  • Open Search

  • Elastic Search

  • Cloud

  • Microservices

  • Spring Boot

  • Python

  • Java

  • Scala

  • SQL

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Imbue

Operations Generalist

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

operationsonsiteSan Francisco, US
$140,000 per year - $220,000 per year
full-time

Benefits:

  • Lunch provided daily (SF office)

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc.

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hangouts

Other Requirements:

  • Highly organized project manager

  • A hands-on builder

  • Systems-minded

  • Proficient with excel sheets and formulas

  • A strong communicator

Responsibilities:

  • Lead the SOC 2 compliance program

  • Own and improve operational processes and systems

  • Strengthen financial clarity and operational discipline

  • Create operational clarity and communication systems

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Imbue

People Operations Generalist

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

operationsonsiteSan Francisco, US
$150,000 a year - $200,000 a year
full-time

Benefits:

  • Lunch provided daily

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hanging out

Experience Requirements:

  • Well-versed in HR operations, compliance, and systems, with a strong working knowledge of U.S. employment law

Other Requirements:

  • A hands-on builder who’s excited to create structure from scratch and make things better every time you touch them

  • Passionate about people and process

  • Comfortable navigating ambiguity and complexity

  • A strong writer and thoughtful communicator

Responsibilities:

  • Own and improve our onboarding experience end-to-end

  • Own and continuously refine key company processes

  • Maintain and update personnel policies and documentation to stay compliant with employment laws across multiple U.S. states

  • Take over our visa and immigration process

  • Lead high-impact, cross-functional initiatives that strengthen our culture

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Imbue

Recruiting Coordinator

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

recruitingonsiteSan Francisco, US
$75,000 a year - $95,000 a year
full-time

Benefits:

  • Lunch provided daily

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hanging out

Experience Requirements:

  • A recruiting coordinator with 1+ years of experience, preferably in an onsite role

Other Requirements:

  • Obsessed with candidate experience

  • Proactive and constantly on the lookout for ways to improve our processes

  • Highly organized, detail-oriented

  • Highly empathetic and passionate about creating beautiful experiences for people

  • A strong written and verbal communicator

Responsibilities:

  • Serve as the primary touchpoint for candidates in our interview process

  • Own the end-to-end scheduling and coordination of interviews

  • Manage all onsite interview logistics

  • Collaborate and coordinate with recruiters, hiring managers, and executive assistants

  • Partner with team members to identify and implement improvements

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Imbue

Research Scientist

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

scienceonsiteSan Francisco, US
$250,000 cash - $500,000 cash
full-time

Benefits:

  • Lunch provided daily to onsite employees

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hanging out

Experience Requirements:

  • A track record of high-quality papers, open-source projects, or equivalent accomplishments in industry

  • Experience with empirical research, with the ability to craft and execute on research projects that solve algorithmic and engineering problems

  • 5+ years ML coding and/or research experience

Other Requirements:

  • Great intuition with the ability to identify promising areas and avoid dead ends

  • A preference for fast, collaborative research efforts

Responsibilities:

  • Lead research initiatives in AI-assisted software development

  • Develop SotA LLMs on agentic coding tasks via supervised and RL post-training

  • Turn ambiguous problems into quantifiable ones

  • Keep up to date with state-of-the-art techniques, and use good judgment on when to apply them

  • Design and run ML experiments to drive a broader research agenda

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Imbue

Software Engineer, Data

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

engineeringonsiteSan Francisco, US
$170,000 cash - $350,000 cash
full-time

Benefits:

  • Lunch provided daily to onsite employees

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hanging out

Experience Requirements:

  • A strong software engineer with 5+ years of experience, ideally working with large-scale data systems

  • Experienced in designing and maintaining data pipelines and infrastructure, especially for analytics, experimentation, and ML

  • Comfortable with tools for data orchestration (Airflow, Prefect), batch or streaming processing (Spark, Ray, Flink), and event tracking and analytics (Amplitude, PostHog)

  • Experienced with cloud-based infrastructure and storage (e.g., S3, GCP, Snowflake, or Redshift)

  • Exposure to MLOps, model serving infrastructure, or ML workflows

Other Requirements:

  • Pragmatic and principled

Responsibilities:

  • Combine synthetic data generation with human annotation platforms

  • Design and build resilient, scalable pipelines (ETL and ELT)

  • Develop and maintain infrastructure to support self-serve analytics, experimentation, and dataset generation

  • Help define and improve data modeling practices across the company

  • Build integrations with ML infrastructure to support training pipelines, inference logging, and model monitoring (MLOps)

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Imbue

Sr. Product Engineer

Imbue is building an AI-powered coding agent environment that integrates engineering wisdom into LLM workflows, enabling users to create trustworthy software.

engineeringonsiteSan Francisco, US
$170,000 a year - $350,000 a year
full-time

Benefits:

  • Lunch provided daily

  • 250 lifestyle stipend per month

  • Generous budget for self-improvement: coaching, courses, conferences, etc

  • Actively co-create and participate in a positive, intentional team culture

  • Frequent team events, dinners, off-sites, and hanging out

Experience Requirements:

  • Either experienced or interested in being a founder of a software product company

  • Experienced with React/Typescript and Python

Other Requirements:

  • A builder at heart

  • Motivated by solving real problems for real customers

  • Energized by understanding and talking to users

  • Someone that loves to sweat the details

  • Able to navigate ambiguity and work independently without explicit directions

Responsibilities:

  • Conduct user interviews and ask insightful questions while shadowing current or potential users

  • Implement rough prototypes for potential product ideas or iterations

  • Collect, parse, and ideate on feedback generated from both internal and external users

  • Quickly assemble code abstractions to enable fast iteration

  • Ship backend and frontend code against various interfaces (web, CLI, IDE, etc.)

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Wisor.AI

Customer Success Manager (w/ Freight Forwarding background)

Wisor.AI is an AI-powered platform automating the entire supply chain journey for freight forwarders, enabling simple, visible, and cost-efficient management.

operationsonsiteTel Aviv, ILfull-time

Experience Requirements:

  • 2+ years of freight forwarding experience

  • Experience in quoting Air/Ocean/Land

  • Knowledge of Incoterms, shipments cycle management

  • Experience with interacting with agents abroad, rate management

  • 2-3 years in a SAAS startup company in a customer-facing role - an added value

Other Requirements:

  • Technology orientation

  • Organized and with high attention to details - Must be highly organized and precise

  • Excellent verbal and written English communication skills.

  • Strong Excel skills (pivot tables, basic formulas, vlookup / xlookups).

  • Analytical problem-solving skills.

  • Ability to quickly execute solutions resourcefully and independently.

  • High level of dedication and determination to succeed.

  • Outstanding capacity for multitasking.

  • Previous data analysis experience - an advantage.

Responsibilities:

  • Onboarding new customers to be able to use our platform

  • Deliver excellent support to customers, understand their needs, and ensure their success.

  • Serve as the main point of contact while acting as a liaison between clients and the rest of the Wisor.ai team.

  • Provide customers with Introduction and training of new features in order to maximise the usage and educate them through marketing and product documents.

  • Maintain a comprehensive and updated knowledge base - Analyze customer usage data, gather insights and lessons

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IVIX

Senior Data Analyst

IVIX is a powerful AI tool that transforms public data to pinpoint hidden business activity, combat financial crime, and identify tax noncompliance.

scienceonsiteTel Aviv, ILfull-time

Experience Requirements:

  • 5 years experience as a data analyst

  • Proven experience with ownership of cross-team projects

Other Requirements:

  • Investigative and analytical problem-solving skills

  • Proactive approach

  • SQL and Python proficiency

  • Fluency in English

  • MongoDB, Neo4j: big advantage

Responsibilities:

  • Drive Data-Informed R&D Direction

  • Lead High-Impact Analytical Projects

  • Mentor and Guide Other Analysts

  • Collaborate Across Disciplines

  • Participate in delivery of high profile leads to customers.

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Unit21

Marketing Manager–Website Performance & Organic Growth

Unit21 is an AI-driven platform that transforms fraud and AML operations with customizable detection logic, automated investigations, and scalable solutions.

marketingonsiteSan Francisco, USfull-time

Benefits:

  • Competitive salary and pre-IPO stock options

  • 100% company-paid medical, dental and vision insurance (for employee)

  • Unlimited paid time off

  • Generous leave programs for life events

  • 401(k)

Experience Requirements:

  • 4-6 years of experience in marketing with a focus on website performance, SEO, and LinkedIn strategy

  • Strong knowledge of tools for website analytics (GA, Hotjar, etc.), conversion rate optimization (CRO), SEO (SEMRush, GSC, etc.), and CMS (Webflow)

  • Hands-on experience managing LinkedIn pages, increasing engagement, and optimizing content strategy

  • Proven track record of driving organic traffic growth through SEO strategies

  • Excellent communication skills and ability to work cross-functionally

Other Requirements:

  • Passionate about AI and its potential to enhance organic marketing strategies

Responsibilities:

  • Manage website performance, ensuring fast load times, mobile optimization, seamless user experience, and high conversion rates

  • Implement A/B testing strategies to improve website engagement and lead generation

  • Drive high-quality organic traffic through SEO best practices, content strategy, and website optimization

  • Develop and execute an organic LinkedIn strategy to increase brand visibility and audience engagement

  • Manage company LinkedIn profiles, ensuring consistent, high-value content while pushing the boundaries/experimenting with our presence

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