Smart Eye
Click to visit website
About
Smart Eye is a global developer of Human Insight AI, a technology designed to bridge the gap between human behavior and machine interaction. Founded in 1999 and headquartered in Sweden, the company specializes in remote eye tracking and multimodal behavioral analysis. By acquiring Affectiva and iMotions, the Smart Eye Group has expanded its capabilities to include emotion recognition AI and the synchronization of data from over 50 different biosensors, such as heart rate, skin conductance, and brain activity. The primary goal is to provide a comprehensive understanding of human states in complex, real-world environments. The technology operates through sophisticated hardware and software integrations. Their Smart Eye Pro system is an advanced remote eye tracker used to capture and measure gaze and eye movements with high precision. In the automotive sector, this translates into Driver Monitoring Systems (DMS) and Interior Sensing solutions that detect driver distraction or drowsiness. For behavioral research, the iMotions platform integrates data streams in real-time, allowing researchers to observe how physiological responses correlate with specific stimuli or environments. This platform is best suited for high-stakes industries where human performance and safety are critical. In automotive, car manufacturers like BMW and Polestar use it to implement intelligent safety features. Aviation and aerospace firms utilize it for pilot monitoring and flight training to improve safety protocols. Additionally, media and marketing researchers use the Affectiva component to analyze facial expressions, gaining deep insights into consumer engagement with content and products. Academic institutions also leverage the hardware for psychology and neuroscience studies. What distinguishes Smart Eye from standard eye-tracking solutions is its multimodal approach and established track record in safety-critical applications. Rather than just tracking gaze, the system combines eye tracking with emotion AI and biosensor data to create a holistic view of the human state. With over 300 design wins from global car manufacturers and a suite of ISO9001-certified products, the platform offers a level of reliability and clinical-grade accuracy required for both industrial deployment and rigorous scientific research.
Pros & Cons
Integrates over 50 different biosensor data streams in real-time, including brain activity and sweat gland activity.
Proven automotive reliability with over 300 design wins from leading manufacturers like BMW and Polestar.
Offers high-fidelity remote eye tracking that performs effectively in complex, real-world environments.
Provides a holistic view of human states by combining eye tracking with Affectiva’s emotion recognition AI.
ISO9001 certified company ensuring adherence to global quality management standards for hardware and software.
Requires specialized proprietary hardware for full functionality, limiting portability for users without dedicated lab equipment.
No direct online pricing or self-service purchase options are available, necessitating a manual sales quote process.
The breadth of synchronized sensors and high-fidelity data may create a steep learning curve for new researchers.
Use Cases
Automotive engineers can integrate Driver Monitoring Systems to detect drowsiness and distraction, enhancing vehicle safety for passenger and fleet cars.
Aviation instructors can use eye tracking during flight simulations to monitor pilot gaze patterns and improve training protocols for safety-critical maneuvers.
Market researchers can utilize facial expression analysis to measure subconscious consumer reactions to advertisements, providing deeper engagement insights than surveys.
Neuroscience researchers can synchronize eye tracking with EEG and other biosensors to study complex human-machine interactions in controlled laboratory settings.
Fleet managers can deploy aftermarket monitoring systems to track driver behavior in real-time, reducing the risk of accidents across commercial vehicle fleets.
Platform
Features
• facial expression analysis
• interior sensing
• driver monitoring systems (dms)
• high-fidelity research instruments
• real-time data streaming
• multimodal biosensor synchronization
• emotion recognition ai
• remote eye tracking
FAQs
What is Human Insight AI?
It is technology that understands, supports, and predicts human behavior in complex environments. It bridges the gap between humans and machines to ensure a safe and sustainable future.
What companies make up the Smart Eye Group?
The group consists of Smart Eye along with acquired companies Affectiva and iMotions. Together, they combine eye tracking, emotion AI, and biosensor software to provide unique human insights.
How is the technology used in the automotive industry?
It is embedded in next-generation vehicles for Driver Monitoring Systems (DMS) and Interior Sensing. These features detect driver state and behavior to improve road safety.
Which car manufacturers use Smart Eye technology?
The technology is used by leading global car manufacturers including BMW, Geely, and Polestar. It has secured over 300 design wins in the automotive sector.
What is iMotions?
iMotions is a human behavior software solution that synchronizes data streams from over 50 sensors. These sensors include eye tracking, facial expressions, sweat gland activity, and brain activity.
What does Affectiva specialize in?
Affectiva is a pioneer in emotion recognition AI. It helps companies understand how consumers engage with content, products, and services through facial coding and analytics.
Pricing Plans
Custom Enterprise
Unknown Price• Advanced remote eye tracking hardware
• Driver Monitoring System (DMS) integration
• Affectiva Emotion AI software
• iMotions biosensor synchronization
• Real-time data streaming
• Support for 50+ sensors
• ISO9001 certified quality standards
Job Opportunities
Machine Learning Engineer
Understand and predict human behavior with advanced AI-driven eye tracking and biosensor technology for automotive safety, aviation training, and market research.
Education Requirements:
Degree in Electrical Engineering, Computer Sciences, or Mathematics with specialization in computer vision or machine learning
Experience Requirements:
3+ years of software development experience
3+ years of work experience in C++ and Python development
Other Requirements:
Able to work independently in an environment that changes rapidly
Exhibit a positive, enthusiastic, open, entrepreneurial attitude
Strong analytical, creative skills with a strong interest in new technologies
Responsibilities:
Protocols for data collection
Network architecture
Training of networks
Exploratory data analysis and visualization
Integration into and validation of the model in the production software
Show more details
Senior Embedded Software Engineer
Understand and predict human behavior with advanced AI-driven eye tracking and biosensor technology for automotive safety, aviation training, and market research.
Education Requirements:
Bachelor’s degree in Computer Science, Software Engineering or equivalent
Experience Requirements:
5+ years of professional embedded software development
4+ years of professional C++ programming
Other Requirements:
Solid experience developing on Linux
Multi-core programming experience
Experience in optimizing code to reduce size, memory/CPU utilization
Responsibilities:
Tuning, customizing, configuring, building, testing, delivering and supporting targeted versions of our Automotive SDK
Adapt software to customer specific hardware and operating systems
Roll out new AI products and capabilities
Show more details
Technical Developer - Machine Learning
Understand and predict human behavior with advanced AI-driven eye tracking and biosensor technology for automotive safety, aviation training, and market research.
Benefits:
Brilliant colleagues from around the world
Open, collaborative, warm and fun company culture
Flexible work schedule
Individual wellbeing & our families are a priority
Education Requirements:
University degree within Engineering context preferably Physics, Mathematics, Computer Science, Software Engineering or similar
Experience Requirements:
3+ years of software development experience
Experience using end-to-end development of machine learning based systems
2+ year of work experience in C++ and Python development
Other Requirements:
Able to work independently in an environment that changes rapidly
Exhibit a positive, enthusiastic, open, entrepreneurial attitude
Strong analytical, creative skills with a strong interest in new technologies
Responsibilities:
Development in key areas such as head- and eye-tracking, attentiveness and drowsiness
Building safety features in novel technology
Porting and deployment to automotive embedded platforms
Protocols for data collection, network architecture, and training of networks
Integration into and validation of the model in the production software
Show more details
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
Featured Tools
adly.news
Connect with engaged niche audiences or monetize your subscriber base through an automated marketplace featuring verified metrics and secure Stripe payments.
View Details
Atoms
Launch full-stack products and acquire customers in minutes using a coordinated team of AI agents that handle everything from deep research to SEO and coding.
View Details
Seedance 4.0
Create high-definition AI videos from text prompts or images in seconds with built-in audio, commercial rights, and support for multiple cinematic models.
View Details
Seedance
Transform text prompts or static images into cinematic 1080p videos with fluid motion and consistent multi-shot storytelling for creators and brands.
View Details
GenMix
Generate professional-quality AI videos, images, and voiceovers using world-class models like Sora 2 and Kling 2.6 through a single, unified creative dashboard.
View Details
Reztune
Land more interviews by instantly tailoring your resume to any job description using AI-driven keyword optimization and professional, ATS-friendly templates.
View Details
Image to Image AI
Transform photos and videos using advanced AI models for face swapping, restoration, and style transfer. Perfect for creators needing fast, professional visuals.
View Details
Nano Banana
Edit and enhance photos using natural language prompts while maintaining character consistency and scene structure for professional marketing and digital art.
View Details