Siro

Improve field sales close rates and revenue growth by capturing and analyzing in-person conversations with AI-powered insights and real-time coaching tools.

Siro screenshot

About Siro

Siro is a specialized conversation intelligence platform designed specifically for the unique needs of field sales teams. While traditional revenue intelligence tools focus on recorded phone calls or Zoom meetings, Siro captures the "invisible" moments that happen during face-to-face interactions, such as door-to-door pitches or in-home consultations. By using a mobile app to record, transcribe, and analyze these conversations, the tool provides leadership with unprecedented visibility into what is actually being said on the front lines. This allows companies to standardize successful sales processes and ensure that brand messaging is delivered consistently across the entire organization. The platform operates through a streamlined mobile interface where reps can start a recording with a single tap. The technology is built to work reliably in the field, meaning it can capture high-quality audio even if the phone is kept in a pocket and it functions without an active cellular connection. Once a conversation is uploaded, Siro's AI engines process the audio to extract key insights, calculate listening ratios, and identify "rehash" opportunities where a lost sale might be salvaged. One of the standout features is "Ask Siro," a generative AI assistant that allows managers to ask specific questions about a meeting and receive immediate answers without having to listen to the full audio file. Siro is primarily built for industries that rely on face-to-face sales, such as HVAC, roofing, solar, and pest control. It is an ideal solution for sales managers who are responsible for coaching large, distributed teams and for reps who are motivated to increase their personal earnings through skill development. By providing objective "game tape," the platform removes the guesswork from performance reviews and allows teams to share winning strategies organically. It is particularly effective for organizations that want to transition from a gut-feeling management style to a data-driven coaching culture that focuses on measurable behavioral changes. What distinguishes Siro from other AI tools is its focus on the physical sales environment and its commitment to a "rep-first" philosophy. The software is designed to be a collaborative tool rather than a surveillance mechanism, emphasizing knowledge sharing and professional growth. Integration with industry-standard CRM and field service software like ServiceTitan ensures that conversation data is contextualized within the broader customer journey. Additionally, Siro provides comprehensive legal training and compliance frameworks for both one-party and two-party consent states, ensuring that field teams can adopt the technology with confidence and transparency.

Pros & cons

Pros

  • Works offline without cell service to capture conversations in any environment.
  • Integrates directly with ServiceTitan for streamlined field service workflows.
  • Provides objective performance data resulting in an average 20% revenue growth for customers.
  • Features Ask Siro AI to quickly extract insights without manual audio review.
  • SOC 2 Type 1 compliant ensuring enterprise-grade data security.

Cons

  • Does not offer a free trial due to high customization and training requirements.
  • Requires manual disclosure in 11 states with two-party consent laws.
  • Requires consistent manager commitment of at least 2 hours weekly for best results.
  • Mobile-focused platform is not designed for traditional desk-based call center environments.

Use cases

  • Field sales reps can record door-to-door pitches to identify missed opportunities and listen back to winning strategies from top performers.
  • Sales managers can use AI-generated insights and scorecards to provide objective feedback to their team without physically shadowing appointments.
  • HVAC and roofing companies can integrate Siro with ServiceTitan to link conversation transcripts directly to specific customer jobs and estimates.
  • New sales hires can accelerate their onboarding by listening to a library of successful game tape recordings from veteran team members.

Features

  • ai-powered transcription
  • offline recording capability
  • real-time conversation analytics
  • servicetitan integration
  • manager coaching dashboard
  • sales performance scorecards
  • ask siro ai assistant
  • in-person conversation recording

Pricing

Custom

Price varies

  • In-person recording
  • AI transcription
  • Ask Siro AI assistant
  • Performance scorecards
  • ServiceTitan integration
  • Offline recording mode
  • Manager coaching dashboard
  • Leadership alignment sessions
  • Rep onboarding training

FAQs

How does recording work?

Users simply tap to start recording within the mobile app. Siro captures and transcribes conversations even if the device is in a pocket and does not require active cell service to function.

How does Siro use AI?

The AI reviews every conversation to extract key insights, rehash opportunities, and calculate listening metrics. The Ask Siro feature also allows users to get direct answers to specific questions about any recorded interaction.

What kind of results can I expect?

While results vary, Siro customers see an average of 20% revenue growth and 9% higher close rates. Users also report an 8% increase in average ticket sizes through better coaching and strategy sharing.

Is recording conversations legal?

Siro is legal in 39 states and Canada under one-party consent laws, while the remaining 11 states require informing the customer. The Siro team provides specific transparency training to handle these requirements professionally.

What does the onboarding process look like?

Onboarding typically takes 2-3 weeks and begins within hours of signing. It includes leadership alignment, multiple sessions for both reps and managers, and ongoing check-ins to ensure success.

Can I try Siro for free?

Siro does not offer free trials due to the high level of customization and training required for each team. However, they may offer pilot programs in certain situations after an initial consultation.

Ratings & reviews

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