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Rick.ai

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About

Rick.ai is designed to help e-commerce product and marketing teams increase revenue and profits by providing actionable insights from integrated data. It automatically connects data from Shopify, Google Analytics, Google Ads, Facebook & Instagram, checks data integrity, and delivers ready-to-use reports. The tool helps determine key focus areas for marketing, identify unprofitable ad campaigns through accurate attribution, pinpoint where conversions are dropping on the website funnel, and discover the most profitable customer segments. Rick.ai uses user-based metrics for more accurate calculations of conversions, cost per customer, and revenue per customer, offering a significant advantage over standard analytics tools. Users can create custom reports with over 40 groupings and segments, track key metric dynamics, and receive email alerts with recommendations for improvement. It synchronizes ad costs and revenue in one place, providing a holistic view for data-driven decisions.

Platform

Task

e-commerce optimization

Features

• sends email alerts for metric changes with recommended actions

• offers more accurate user-based metrics (e.g., conversions, cost per customer)

• generates custom reports with over 40 groupings and segments

• tracks profitability by channel, campaign, country, and product

• identifies unprofitable ad campaigns and conversion drop points on the website funnel

• accurate attribution of campaigns based on utm parameters

• provides actionable insights and growth recommendations based on data analysis

• automated data integration from shopify, google analytics, google ads, facebook & instagram ads

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