Guideline
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About
Guideline is an AI-powered media intelligence platform designed to bridge the gap between media plan management and data-driven decision-making. By pooling exclusive billing data from global agencies and independent firms, the platform provides a centralized hub for tracking market trends, media spend, and pricing benchmarks. Its primary purpose is to replace outdated, siloed systems and backward-looking data with a unified ecosystem that offers a real-time view of the advertising landscape. This allows users to move beyond conventional, stagnant strategies and embrace a more agile approach to media transactions. The platform functions through two main pillars: a Dynamic Planning Platform and an Intelligent Data Analysis tool. The planning component facilitates global collaboration and integrates with third-party tools to streamline media operations. On the data side, Guideline offers granular insights into digital ad valuation, including CPM data across various publishers and ad formats such as video and audio. Users can access historical trends and year-over-year pricing updates for both US and Canadian markets, alongside linear TV network benchmarking for upfront and scatter inventory. Guideline is specifically built for advertising leaders, C-suite executives at global brands, and agency professionals who require high-fidelity market intelligence. It serves a wide range of stakeholders, including brand advertisers, media owners, and streaming platforms, helping them identify share of wallet growth opportunities and find the margin sweet spot for new offerings. By providing a give-to-get data model, the platform ensures that the insights are grounded in actual transactional evidence rather than estimates or surveys, which is critical for high-stakes investment decisions. What differentiates Guideline from other market research tools is its unique intersection of media planning and automated data intelligence. While many tools offer either planning software or market data, Guideline integrates both to create a feedback loop of operational excellence and strategic foresight. Its inclusion of an AI Agent and specific focus on cross-channel transparency—from digital media subtypes to national linear TV—positions it as a comprehensive solution for navigating the complexities of modern media buying. This unified approach eliminates the friction often found between strategic research and tactical execution.
Pros & Cons
Utilizes actual agency billing data for high accuracy compared to survey-based tools.
Offers specific CPM data for over 400 digital publishers across multiple formats.
Includes an AI Agent for advanced data exploration and strategic analysis.
Covers both digital and national linear TV network benchmarking within one tool.
Supports collaborative workflows specifically designed for global media teams.
Does not offer a self-service free tier for smaller teams or individual users.
Detailed pricing information and access requires a direct demo request through sales.
Granular pricing analytics are currently focused primarily on the US and Canadian markets.
Use Cases
C-suite executives at global brands can use market intelligence to optimize large-scale media investments and track competitive market sizing.
Agency media planners can automate plan management and leverage real-time CPM data to negotiate better rates for clients.
Media owners can analyze ad format pricing and market trends to identify opportunities to grow their share of wallet.
Advertising researchers can utilize historical trends and automated analysis to forecast future media market movements and network growth.
Platform
Task
Features
• third-party tool integrations
• automated ai data agent
• competitive market sizing
• global media planning platform
• linear tv ecpm benchmarking
• digital cpm pricing trends
• agency billing data pooling
• ai-driven market intelligence
FAQs
How does Guideline collect its market intelligence data?
The platform uses a unique give-to-get model, pooling exclusive billing data from the world's leading agencies and independent firms. This ensures insights are based on actual transactional evidence rather than estimates.
What specific media types does Guideline cover for pricing?
It provides detailed pricing data for digital media subtypes including video and audio ads, as well as national linear TV network pricing. Users can benchmark upfront and scatter inventory across various networks.
Can Guideline help with media planning across different countries?
Yes, Guideline maintains a global footprint across key media hubs and provides specific pricing trends for the US and Canadian markets. The planning platform is built for global team collaboration.
How often is the data on the platform updated?
Guideline provides real-time updates and comprehensive billing data to ensure users are not relying on outdated information. This allows for proactive decision-making in a rapidly evolving media landscape.
Does the platform integrate with other software?
Yes, Guideline's planning platform is designed to integrate with third-party tools to streamline workflows. This allows teams to unify their media plan management within a single collaborative environment.
Pricing Plans
Enterprise
Unknown Price• Real-time CPM updates
• US and CAN market data
• Linear TV inventory pricing
• AI Agent for data queries
• Global planning tools
• 3rd party integrations
• Historical trend analysis
• Exclusive billing insights
Job Opportunities
Senior Billing Analyst
Empower media strategies with AI-driven market intelligence, real-time agency billing data, and transparent CPM pricing to optimize global advertising spends.
Benefits:
Health, dental, life, and disability insurance
RRSP with company match
Paid time off and parental leave
Teledoc Health services
Employee recognition and referral bonuses
Experience Requirements:
3-5 years of experience in Billing, Accounts Receivable, Revenue Operations, or related Finance roles
SaaS or recurring billing experience strongly preferred
Hands-on experience with billing systems, ideally NetSuite SuiteBilling or equivalent platforms
Advanced proficiency in Excel/Google Sheets
Other Requirements:
Excellent written and verbal communication skills
High attention to detail
Ability to work independently and manage competing priorities
Responsibilities:
Own end-to-end customer billing
Monitor AR aging and proactively manage collections activities
Reconcile billing data between NetSuite, Salesforce, and internal systems
Work extensively with NetSuite SuiteBilling and ARM, Salesforce, and Excel/Sheets
Support enhancements to quote-to-cash workflows
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