Firefly

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About
Firefly is an automated cloud resilience platform designed to help enterprise cloud teams manage and protect their infrastructure through Infrastructure-as-Code (IaC). Founded in 2021, the tool focuses on closing the gap between simple data backups and true recoverable infrastructure. By using AI agents, the platform automates the discovery, governance, and restoration of cloud environments, ensuring that business operations can continue even in the face of major outages, configuration errors, or cyberattacks. The platform operates through Thinkerbell AI, a suite of agentic workflows that maintain full context of a company's infrastructure, including every resource, dependency, and policy. It scans multi-cloud environments—including AWS, Azure, Google Cloud, and OCI—to create a unified system of record, detects manual ClickOps changes, and identifies configuration drift. When violations or drifts occur, AI SRE agents provide remediation suggestions or automatic fixes. For recovery, Firefly can rebuild entire environments in new regions, aiming for a Recovery Time Objective (RTO) of less than one hour by eliminating the need for manual runbooks. Firefly is primarily built for CloudOps, platform engineering, and IT leadership roles within enterprise organizations. It serves teams that are struggling with tool sprawl, unauthorized manual changes, and slow recovery workflows. By providing a standardized, self-service infrastructure model with built-in guardrails, it allows these teams to maintain velocity without compromising security or stability. It is particularly useful for industries requiring high uptime and stringent compliance, such as finance, healthcare, and technology. Unlike traditional disaster recovery tools that focus solely on data restoration, Firefly focuses on the configuration and infrastructure layer. It converts ungoverned resources into reusable IaC code, such as Terraform or OpenTofu, providing a level of automation that manual methods cannot match. The integration of agentic AI means the system does not just alert users to problems but can actively remediate them, significantly reducing the Mean Time to Recovery (MTTR) and ensuring resilience is integrated into the cloud design by default.
Pros & Cons
Automates recovery with an RTO of less than one hour.
Supports major cloud providers including AWS, Azure, and Google Cloud.
Converts existing ClickOps manual resources into reusable IaC code.
Provides AI-powered SRE agents for automatic drift remediation.
Integrates directly with CI/CD pipelines and tools like Terraform and OpenTofu.
Essential plan is limited to 25,000 assets.
Full disaster recovery and instant recovery features are restricted to the Enterprise tier.
Pricing starts at a high entry point of $2,499 per month for the Essential plan.
Requires billing on an annual basis to achieve the lowest monthly rate.
Use Cases
Platform Engineering teams can standardize infrastructure delivery by creating reusable IaC patterns and self-service provisioning with built-in guardrails.
CloudOps professionals can automate the detection of manual changes and use AI agents to remediate configuration drift across multi-cloud environments.
IT Leadership can ensure business continuity during cyberattacks by using automated cross-region failover to rebuild infrastructure in clean environments.
Platform
Task
Features
• finops cost optimization
• cross-region failover
• cloud resilience posture management (crpm)
• infrastructure-as-code orchestration
• automated iac generation
• drift detection & remediation
• multi-cloud discovery
• thinkerbell ai agents
FAQs
What cloud providers does Firefly support?
Firefly integrates with major cloud platforms including Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and Oracle Cloud Infrastructure (OCI).
How does Firefly handle infrastructure recovery?
The platform uses AI agents to instantly rebuild entire cloud environments from Infrastructure-as-Code during outages, aiming for a Recovery Time Objective (RTO) of under one hour.
Can Firefly help reduce cloud costs?
Yes, the platform includes FinOps features that detect wasteful resources and provide recommendations to optimize costs and prevent resource end-of-life instances.
What is the difference between the Essential and Enterprise plans?
The Essential plan focuses on automation and governance for up to 25k assets, while the Enterprise plan adds advanced recovery features like disaster recovery and ransomware-safe rollbacks.
How does Firefly's drift detection work?
Firefly continuously scans your cloud environments to compare live configurations against your System of Record, identifying any ClickOps changes or unauthorized modifications.
Pricing Plans
Essential
USD2499.00 / per month• Up to 25K assets
• IaC Orchestration
• GitOps Guardrails
• Self-Service Infrastructure Provisioning
• Drift Detection & Auto-Remediation
• AI Remediations
• Cost Optimization & Waste Management
• Security & Compliance Scanning
Enterprise
Unknown Price• Infrastructure Backup & Disaster Recovery
• Instant Recovery (RTO<1hr)
• Ransomware-Safe Rollback
• Clean-Region Recovery
• SSO/SAML with Advanced RBAC
• Advanced Audit Logging & Reports
• ServiceNow Integration
14-Day Trial
Free Plan• Easy self-service onboarding
• Full access to all features
• Unlimited users
• Unlimited cloud accounts
• Full visibility into cloud estate
Job Opportunities
Customer Success Manager
Achieve automated cloud resilience and instant infrastructure recovery using AI-powered agents to rebuild environments during outages, drift, or cyberattacks.
Benefits:
Work with cutting-edge cloud and DevOps technology
High ownership and visibility in a growing startup environment
Opportunity to influence processes, customer experience, and product direction
Collaborative, inclusive, and people-first culture
Fully remote role open to all US-based candidates
Experience Requirements:
3+ years of experience in Customer Success, Post-Sales, or Account Management
Experience working with DevOps, Cloud, or technical SaaS products
Other Requirements:
Comfortable engaging in technical and analytical conversations with customers
Strong communicator with excellent verbal and written skills
Highly organized with solid project management instincts
A collaborative team player who enjoys building relationships and taking initiative
Responsibilities:
Own the full customer journey - from onboarding and adoption to long-term growth and retention
Act as both a customer advocate internally and a product expert externally
Work closely with Product, Engineering, and Sales to ensure our customers succeed
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Mid Market Account Executive
Achieve automated cloud resilience and instant infrastructure recovery using AI-powered agents to rebuild environments during outages, drift, or cyberattacks.
Experience Requirements:
Proven experience as a Mid-Market Account Executive of at least three years from a startup/tech company
Lead generation and account management experience
Experience working with DevOps / SRE teams - a big advantage
Experience in hunting and nurturing relationships with key stakeholders
Other Requirements:
Good familiarity with the Cloud ecosystem
Terraform, CloudFormation, or IaC knowledge
Excellent communication, presentation skills and interpersonal skills
Knowledge of market research, sales, and negotiating principles
Outstanding knowledge of CRM software (e.g. HubSpot) - a plus
Responsibilities:
Architect of a modern outbound strategy
Accelerate inbound prospects
Lead pipeline generation sprints
Close software sales across diverse industries
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