Rockerbox
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About
Rockerbox is a marketing measurement platform that unifies Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Incrementality Testing. It centralizes marketing data from various channels into a single source of truth, providing a unified view of marketing performance. The platform offers data collection, tracking, and export capabilities. It helps businesses understand the customer journey, optimize channel performance, and validate campaign impact. Rockerbox also offers professional services to help interpret data and align measurement strategies with business goals.
Platform
Keywords
Features
• incrementality testing
• data warehousing
• data centralization
• multi-touch attribution (mta)
• marketing mix modeling (mmm)
• data foundation
• track
• collect
FAQs
What is a Geo Lift Test in Marketing?
A geo lift test is a type of marketing experiment that measures the incremental impact of a marketing campaign by comparing geographic regions. It helps marketers understand the true effect of their campaign on metrics like sales, conversions, or engagement by isolating the results from other...
How Do I Calculate Incrementality Results?
What is Incrementality? Incrementality refers to the additional value, sales, conversions, or engagement generated by a marketing campaign beyond what would have occurred without it. In other words, incrementality measures the incremental lift—the new outcomes directly attributable to a marketing...
What is Incrementality Testing in Marketing?
In marketing, incrementality refers to the additional value or results generated by a marketing campaign beyond what would have happened naturally. Incrementality helps brands measure the true impact of their marketing efforts by isolating the incremental lift—the new sales, conversions, or...
How to Measure Incrementality?
What is Incrementality in Marketing? In marketing, incrementality refers to the additional value or outcomes created by a specific marketing activity that would not have occurred without it. This is known as the incremental lift, which could be new sales, leads, conversions, or any other desired...
How Do I Calculate Incrementality?
What is Incrementality? Incrementality refers to the additional value, sales, conversions, or engagement generated by a marketing campaign beyond what would have occurred without it. In other words, incrementality measures the incremental lift—the new outcomes directly attributable to a marketing...
What is Incrementality?
What is Incrementality? Incrementality refers to the additional value or outcomes generated by a marketing activity beyond what would have happened without it. In other words, incrementality measures the incremental lift—the new sales, conversions, or engagement directly attributed to a specific...
What Does Incrementality Mean?
What Does Incrementality Mean in Marketing? In marketing, incrementality refers to the additional value or outcomes that a specific marketing activity generates beyond what would have happened naturally. Essentially, incrementality is the measurement of incremental lift—the extra sales, ...
How Do I Run a Geo Lift Test?
What is a Geo Lift Test? A geo lift test is a marketing experiment that helps measure the incremental impact of a marketing campaign by comparing performance across different geographic regions. One group of regions, called the test regions, is exposed to the campaign, while the control regions...
Is Incrementality an Effective Means of Marketing?
What is Incrementality in Marketing? Incrementality in marketing refers to the additional value or outcomes generated by a specific marketing activity, beyond what would have happened without that campaign. The goal of incrementality measurement is to determine how much new revenue, sales, or...
Can I A/B Test Without a Randomized Control?
What is Randomized Control in A/B Testing? A randomized control group in A/B testing refers to the practice of randomly dividing your audience into two groups: the control group receives version A (the original), and the other group receives version B (the variation). This randomization helps...
What is A/B Testing in Marketing?
A/B testing in marketing is a method of experimentation that allows marketers to compare two versions of a campaign or marketing asset to determine which one performs better. Also known as split testing, A/B testing involves creating two variations of an ad, email, landing page, or other marketing...
What is an Incrementality Tool?
An incrementality tool is a solution used by marketers to measure the incremental lift of a campaign, channel, or tactic. This tool allows brands to isolate the additional value created by their marketing efforts that wouldn’t have occurred without the campaign’s influence. Incrementality tools...
What is Incrementality Analysis?
Incrementality analysis is a marketing measurement technique used to determine the additional value or outcomes generated by a specific marketing activity beyond what would have happened without it. It helps marketers isolate the impact of campaigns, channels, or tactics by focusing on the...
What is Incrementality Measurement?
Incrementality measurement is a process used to determine the additional value created by a specific marketing campaign, tactic, or channel. It isolates the incremental lift—the new sales, conversions, or engagement driven solely by the campaign that would not have occurred otherwise. This method...
What is Marketing Incrementality?
Marketing incrementality refers to the additional results—whether sales, conversions, or engagement—that can be directly attributed to a specific marketing campaign beyond what would have occurred naturally. In simple terms, it’s the new value your marketing efforts create, rather than simply...
Job Opportunities
Senior Data Engineer - Integrations
Rockerbox unifies marketing measurement with MTA, MMM, and incrementality testing, centralizing data for a complete performance view.
Benefits:
$175,000 base salary
Equity options
Remote-first - work anywhere in the US
Health, vision, and dental insurance
Unlimited PTO
Experience Requirements:
7+ years of experience as a Data Engineer
Other Requirements:
deep expertise in AWS services (Redshift preferred)
proficient with Python and have experience working with Kubernetes (K8s)
comfortable ingesting data from third-party APIs and familiar with modern orchestration tools (e.g., Airflow)
comfortable with Infrastructure as Code (e.g., Terraform)
experience mentoring engineers and enjoy sharing your knowledge, particularly in areas like data warehousing, pipelines, and architecture
product mindset, balancing technical excellence with business needs to deliver scalable solutions
communicate complex topics clearly, whether you’re writing technical specs or aligning stakeholders around a project plan
Responsibilities:
Scope and own projects to build, improve, and maintain scalable data ingests and pipelines
Design and implement solutions that are resilient, well-monitored, and cost-effective
Lead technical initiatives, working closely with Product Managers and cross-functional teams to develop clear, detailed technical specifications
Share knowledge with your peers through design and code reviews, fostering a culture of continuous learning
Stay curious—evaluate emerging technologies and tools to improve efficiency and effectiveness in our engineering processes
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Account Executive
Rockerbox unifies marketing measurement with MTA, MMM, and incrementality testing, centralizing data for a complete performance view.
Benefits:
Base salary + commission plan (50-50 OTE split)
Remote-first - work anywhere in the US
Health, vision, and dental insurance
Unlimited PTO
10 Paid Holidays
Experience Requirements:
3+ years of experience as an account executive in SaaS sales
experience navigating six to seven figure ACV sales processes with large, complex customer prospects
experience working in early-stage startups and are comfortable navigating ambiguity
Other Requirements:
entrepreneurial, proactive, and thrive in a fast-paced, high-growth environment
top performer in your current role, with strong communication skills and a consultative sales approach
technical curiosity to learn and explain complex concepts, such as how we pixel a site or the basics of a data warehouse implementation
team-first mindset and are eager to help others succeed while simultaneously driving your own results
Responsibilities:
Own the sales cycle end-to-end: qualify opportunities, run product demos, negotiate terms, and close enterprise level deals
Work both inbound leads generated by the SDR team and self-sourced opportunities
Apply a consultative approach to uncover customer needs and provide tailored solutions, particularly in large, complex organizations with multiple layers of stakeholders involved
Efficiently manage a pipeline of prospective customers, ensuring accurate sales forecasting
Achieve and exceed ambitious monthly quotas, demonstrating consistent performance
Show more details
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