Castify.ai
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About
Castify.ai is a platform that empowers video content owners to create and distribute their own branded OTT and CTV apps and FAST channels with ease. It streamlines the app creation process, offering a simplified, automated solution for seamless distribution across multiple OTT platforms. Castify.ai integrates an efficient monetization engine, enabling ongoing monetization with minimal investment. The platform supports major OTT platforms, including Roku, Apple TV, Samsung & LG TVs, Android TV, and Amazon Fire TV, and employs AI-driven technology for optimized ad delivery and revenue generation. Castify.ai's services are primarily ad-supported, focusing on a revenue-share model with content creators.
Platform
Keywords
Task
Features
• minimal time and resource investment
• ongoing monetization
• omnichannel content distribution
• access to castify.ai’s dashboard with real-time statistics
• distribution to multiple ott platforms
• seamless app creation
• branded ott application creation
FAQs
What is Castify?
Castify.ai is an omnichannel content distribution platform that allows video content owners, such as linear TV channels, production houses, and more, a cross-device opportunity to create their own branded OTT applications and channels. Castify.ai offers a simplified, automated, seamless app creation, distribution to multiple OTT platforms, and ongoing monetization, with minimal time and resource investment. By that, Castify.ai allows content owners to focus on producing high-quality content while drastically expanding their audience.
Who do you work with/ build apps for?
We collaborate with many content creators, but mainly from Linear and FAST TV channels and video production houses of all sizes with content diversity worldwide. We look for partners that have a good amount of content and a strong following. In addition, we want to make sure that the channel is a good fit for both our platform and our audience. To determine if we are right for each other, you can apply [here](https://castify.ai/sign-up?utm_source=blog) or [contact us](javascript:;) with your general questions. One of our team members will review your information and get in touch with you asap.
How many Linear Channels and Applications can we build with Castify.ai?
There is no limit to the number of channels you can build with Castify.ai. We want to make it easy for you to reach as many viewers as possible, so we don't put any restrictions on the number of channels you can create. However, we examine each channel independently, and approval is based on several factors that could indicate the channel's success.
Which platforms do you support?
We support all major OTT platforms across all environments, from Mobile, Web to CTV. We work with all renown CTV platforms such as Roku, Apple TV, Samsung & LG TVs, Android TV, and Amazon Fire TV. We are always exploring new opportunities and adding more partners.
Do you work with an SVOD business model?
We work on an ad supported model and not a subscription model. The global trend unmistakably points towards the growth of AVOD. As a result of our solid monetization technology and skills, we are able to provide our panthers with a sustainable business model. We invite partners to collaborate with us and leverage our expertise.
Do you support SSAI?
Yes, we currently monetize our existing linear channels using our own proprietary SSAI technology. SSAI is a great way to maximize your ad revenue, and we are committed to providing our partners with the best possible monetization solutions.
What is the time duration of your onboarding and distribution process?
The onboarding process typically takes 3-7 business days. Once your account is opened and your content is submitted, we will work with you to finalize the app and get it approved by the various platforms. Depending on the policies, platform, approvals, content, and other various parameters the launch time can take anywhere between 1 week to a couple of months.
How much do you charge?
We develop apps on a revenue-share basis. What does that mean? You provide the content, you commit to updating the content regularly, and we take care of App or Linear Channel creation and distribution to all major OTT platforms. The result is an additional revenue stream and a wider audience reach for your content.
How does Castify generate revenue?
Castify.ai works on a revenue share basis. Our OTT apps have a built-in monetization engine that connects you to our demand partners. Once they win a bid for your traffic, your OTT app displays their premium ads. Our extensive advertising solution and AI-driven technology ensure the right ads are delivered to your viewers, optimizing income and enhancing their experience.
How do I track my income?
Once you set up your account, you’ll have access to Castify.ai’s dashboard with real-time statistics. This dashboard will show you how much revenue you've generated, as well as other important metrics like impressions, clicks, and conversions.
What’s the best way to reach you?
You can submit a request [here](javascript:;) and one of our team members will reach out to you shortly.
Job Opportunities
Ad Operations Manager
Castify.ai simplifies OTT app creation, distribution, and monetization, enabling video content owners to expand their audience and maximize revenue across multiple platforms.
Education Requirements:
Bachelor's degree in a relevant field (Business, Industrial engineering, Economics, etc.) - an advantage
Experience Requirements:
Strong analytical skills and experience using data to make decisions
Excellent communication and collaboration skills
Ability to work independently and prioritize tasks effectively
Deep interest and understanding of digital advertising, and the CTV ecosystem
Experience in programmatic ad monetization ecosystem including SSP/DSP platforms and ad servers an advantage
Other Requirements:
Fluent English, spoken and written - a must
Responsibilities:
Be responsible for planning and managing programmatic campaigns, display and video on CTV and mobile, including tracking metrics, identifying any issues that may negatively impact performance, and adjusting as necessary
Optimizing campaigns performance and profitability by analyzing different monetization channels, user behavior, and engagement
Work closely with the product and engineering teams to implement monetization features
Analyze market trends and competitor activity to inform monetization strategy
Monitor and track CTV apps monetization performance, analyzing data and use insights to improve results on our inventory Explore new revenue streams and opportunities
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Technical Product Manager R&D
Castify.ai simplifies OTT app creation, distribution, and monetization, enabling video content owners to expand their audience and maximize revenue across multiple platforms.
Experience Requirements:
At least 2 years experience as a product manager / data analyst / developer or similar positions
Previous Experience in OTT /Streaming / Ad Tech / Gaming
Familiarity with UI/UX design
Experience with SQL and DB special Google Bigquery
Other Requirements:
Proactive person, self learner.
Project and task oriented person.
Familiarity with Programmatic basics and relevant industry trends (expert level knowledge not required)-Advantage.
Knowledge Excel Ad Networks; knowledge of Header Bidding/Wrapper and various ad Formats/Ad Platforms - Advantage
Responsibilities:
In this role, you will need an understanding in OTT and Streaming, Programmatic Advertising, Integrations (reading API specs), Data, testing, troubleshooting, and more
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Sales Manager Business Development
Castify.ai simplifies OTT app creation, distribution, and monetization, enabling video content owners to expand their audience and maximize revenue across multiple platforms.
Experience Requirements:
At least 5 years experience with selling technology/content / services in one or more of the following: -Broadcast TV ecosystem -Streaming TV ecosystem
A strong understanding of technology, including broadcast and digital video workflows
Passion, self-drive and an entrepreneurial attitude
You have extensive experience navigating complex organizations and closing sales
Great communication skills customers love you
Responsibilities:
As part of this position, you will be responsible for building a pipeline of perspective clients and overseeing the sales process from the initial lead generation stage all the way through to the finalization of a deal
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