Softr
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About
Softr is a versatile no-code platform designed to help businesses transform their existing data into functional, professional-grade applications without requiring engineering or design skills. The platform operates on a block-based system, allowing users to assemble interfaces by selecting from hundreds of pre-built components like lists, charts, forms, and calendars. By connecting to popular data sources such as Airtable, Google Sheets, Notion, and SQL databases, teams can build everything from client portals and internal dashboards to full-scale CRM systems that sync in real-time. The application development process is significantly accelerated by the inclusion of advanced AI tools. Softr’s AI Co-builder allows users to generate the foundation of an app in under an hour by describing their needs, while the "Ask AI" assistant enables end-users to query live application data using natural language. This "vibe coding" approach simplifies complex logic and layout tasks, making it possible for non-technical operators to launch internal tools that would traditionally require a dedicated development team. Softr is particularly effective for operations managers, business owners, and agencies who need to provide secure, gated access to data. Unlike simple spreadsheets, the platform offers granular permissions and user group management, ensuring that different stakeholders—whether they are employees, partners, or clients—only see the specific information relevant to them. It replaces the need for expensive off-the-shelf software or custom-coded solutions that are difficult to maintain. What sets Softr apart is its balance between ease of use and enterprise-ready features. While it is simple enough for a solo entrepreneur to start for free, it also offers SOC2 compliance, SSO authentication, and 24/7 live chat support for all users. The platform’s ability to publish apps as Progressive Web Apps (PWAs) ensures that business tools are responsive and accessible on both desktop and mobile devices immediately upon launch.
Pros & Cons
Supports 30+ integrations including Zapier and Make for workflow automation.
Offers SOC2 Type II compliance for enterprise-grade security and data handling.
Provides 24/7 live chat support for all users regardless of their chosen plan.
Enables real-time data synchronization with Airtable and Google Sheets for live updates.
Allows publishing apps as fully responsive PWAs in just a few clicks.
Free plan is restricted to a maximum of 10 logged-in app users.
SSO authentication features are only available on the Enterprise tier.
Advanced data sources like SQL databases require a Business subscription level.
AI usage is capped at 5 credits per month for users on the free plan.
Use Cases
Operations managers can build custom inventory management tools that sync with existing spreadsheets to track stock levels in real-time.
Marketing agencies can create branded client portals to share project updates and assets securely without oversharing database access.
HR teams can launch company intranets with employee directories and benefit forms to centralize internal resources and communications.
SaaS founders can prototype and launch customer-facing dashboards or help desks to test business concepts without writing custom code.
Consultants can automate client intake and reporting workflows by connecting Softr forms to automated back-end systems like Zapier.
Platform
Task
Features
• 24/7 live chat support
• granular user permissions
• multi-source integration (sql, hubspot)
• built-in relational database
• drag-and-drop block library
• progressive web app (pwa) publishing
• real-time data sync with airtable
• ai app co-builder
FAQs
Is Softr GDPR compliant?
Yes, Softr is fully GDPR compliant to ensure user data protection. They provide specific documentation regarding their privacy practices and security measures for all users.
Can I use a custom domain on the free plan?
Yes, Softr allows users to connect one custom domain even on the Free plan. This enables you to launch professional-looking projects without an initial financial investment.
Who counts as an App User?
An app user is defined as anyone who needs to sign in to your application to access gated content. Public visitors who do not log in do not count toward your plan limits.
Does Softr support mobile applications?
Softr apps are responsive by default and can be published as Progressive Web Apps (PWAs). This allows users to install your app directly on their mobile home screens for a native-like experience.
What data sources can I connect to my app?
Softr supports various sources including Airtable, Google Sheets, Notion, HubSpot, and SQL databases like PostgreSQL or MySQL. Higher-tier plans also offer REST API and Softr Database access.
Pricing Plans
Basic
USD49.00 / per month• 20 app users
• 10 AI credits
• 50,000 Softr Database records
• 1 custom domain
• 3 published apps
• 1 month app history
Professional
USD139.00 / per month• 100 app users
• 50 AI credits
• 500,000 Softr Database records
• Charts and Calendars
• Unlimited published apps
• 3 custom user groups
Business
USD269.00 / per month• 500 app users
• 100 AI credits
• 1,000,000 Softr Database records
• SQL and HubSpot data sources
• Softr API access
• Unlimited user groups
Enterprise
Unknown Price• Custom usage limits
• SSO (SAML, OpenID)
• SOC2 reporting
• Dedicated success manager
• Priority Support
• Advanced security
Free
Free Plan• 10 app users
• 5 AI credits
• 5,000 Softr Database records
• 1 custom domain
• Unlimited collaborators
• 1 published app
Job Opportunities
Senior Growth Marketer (Self-Serve)
Build custom portals, CRMs, and internal tools in minutes using AI-powered co-builders and pre-built blocks that connect directly to your existing data sources.
Benefits:
Competitive salary and equity options
Fully remote and flexible work schedule
Annual company retreat and team gatherings
High ownership, zero bureaucracy
Work directly with the founders and leadership team
Experience Requirements:
Experienced with horizontal, PLG-type SaaS companies
Breadth across all areas of growth marketing
Experience helping early-stage companies scale to Series B
Hands-on building and executing in tools
Experience building and maintaining relationships with customers
Other Requirements:
Passion for no-code and automation
Excellent written and verbal communication skills
Urgency mindset and fast-paced execution
Strategic and scrappy approach
Customer-centric and user-focused
Responsibilities:
Design, implement and scale growth marketing strategies
Increase customer acquisition, engagement and retention
Run experiments in different marketing channels
Define and report on metrics regularly to leadership
Collaborate with product and community teams
Show more details
Ratings & Reviews
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