Smartly
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About
Smartly is an enterprise-grade AI advertising platform designed to bridge the gap between creative production and media buying. It operates as a unified ecosystem where brands and agencies can manage the entire lifecycle of their digital campaigns, from initial asset creation to multi-platform distribution and final performance analysis. By integrating these traditionally siloed departments, the platform aims to reduce operational friction and ensure that creative content is perfectly aligned with media targeting strategies across various social and digital channels. The goal is to transform fragmented advertising processes into a manageable, synchronized workflow that eliminates the chaos of manual campaign updates. The platform’s technical architecture is built around three core pillars: Smartly Creative, Smartly Media, and Smartly Intelligence. The Creative suite utilizes artificial intelligence to automate the generation and scaling of ad formats, enabling teams to convert static assets into high-performing video templates or interactive conversational ads without manual editing for every variation. The Media suite provides sophisticated tools for cross-platform campaign management, allowing users to launch, monitor, and optimize ads through synchronized workflows. Finally, the Intelligence suite offers data-driven insights and brand pulse monitoring, helping marketing teams understand which specific creative elements are driving business results so they can make informed adjustments in real-time. Smartly is primarily tailored for large-scale enterprise brands and global advertising agencies that manage high-volume, multi-market campaigns. It is particularly effective for performance marketing teams that need to automate repetitive tasks to maintain speed, brand teams focused on maintaining visual consistency across thousands of assets, and creative departments that must produce vast amounts of localized content for different regions. Case studies indicate that major global brands like Samsung, Spotify, and Uber utilize the platform to maintain a competitive edge in high-velocity advertising environments where manual updates and individual asset creation would be technically and financially impractical. What distinguishes Smartly from traditional media buying tools is its heavy emphasis on creative automation and the concept of creative-media synchronization. While many platforms focus exclusively on bid management or basic analytics, Smartly treats the creative asset as a dynamic, optimizable variable. Its specialized features, such as automated CPV (Cost Per View) templates and AI-powered conversational ads, allow users to achieve measurable efficiency gains. For example, some users have reported reducing video production costs by over 50% using the platform's automation tools. This focus on the creative lab aspect of advertising makes it a specialized choice for organizations that view content as their primary lever for performance.
Pros & Cons
Significantly reduces video production costs through automated CPV templates.
Unifies creative and media teams into a single synchronized workflow to reduce chaos.
Supports high-scale automation across dozens of campaigns simultaneously for brands like Spotify.
Provides unique AI-powered insights specifically for conversational ad formats.
Offers dedicated support and training through the Smartly Academy and managed services.
Pricing is not transparent and requires a direct sales demo for quotes.
The advanced feature set may present a steep learning curve for smaller marketing teams.
The platform is primarily targeted at enterprise-level spenders rather than small businesses.
Use Cases
Performance marketing teams can automate multi-market campaign launches to maintain high velocity without increasing manual workload.
Creative directors can use AI templates to scale branded video content across dozens of platforms and sizes instantly.
Agency teams can manage complex client portfolios across multiple social platforms from a single centralized interface.
Brand managers can ensure global creative consistency while allowing for local personalization through automated asset generation.
Platform
Features
• automated video production
• data-driven campaign optimization
• multi-market localization
• synchronized creative-media workflows
• conversational ad templates
• real-time performance intelligence
• cross-platform media management
• ai-powered creative scaling
FAQs
What platforms does Smartly support for advertising?
Smartly integrates with major digital and social advertising platforms to provide a centralized hub for managing campaigns and scaling creative assets across different channels.
Can Smartly help reduce the costs of video ad production?
Yes, evidence from users like Tripadvisor shows that the platform's automated CPV templates can reduce video production costs by over 50% while scaling effort effortlessly.
How does Smartly use AI for creative content?
The platform uses AI to automate the resizing, localization, and personalization of ad assets, including the creation of conversational ads and dynamic video content.
Is there training available for new users of the platform?
Smartly provides the Smartly Academy and a comprehensive Knowledge Base to help teams master the platform's automation and intelligence features.
Does Smartly offer managed services for ad strategy?
Yes, Smartly offers managed services to assist brands with their advertising strategies, as demonstrated by their collaborative work with clients like Uber Eats.
Pricing Plans
Enterprise
Unknown Price• Smartly Creative Suite
• Smartly Media Suite
• Smartly Intelligence Suite
• AI-powered creative scaling
• Cross-platform management
• Managed services access
• Smartly Academy training
• Conversational ad templates
Job Opportunities
Head of IT
Scale digital advertising campaigns effortlessly by synchronizing creative and media strategies with AI-powered automation to drive deeper audience connections.
Benefits:
Inclusive Culture with global impact
Generous healthcare and mental health services
Equity options and competitive compensation
Ample career development opportunities
Option to work abroad for up to 30 days
Experience Requirements:
Seasoned professional
Cloud-first thinking allrounder
Experience with the Google Workspace ecosystem
Great people leader for Enterprise IT
Other Requirements:
Technical knowledge for difficult IT-support questions
Ability and willingness to work at least three days a week from the Helsinki office
Responsibilities:
Lead global Enterprise IT operations team
Lead Enterprise IT architecture, development and processes
Participate in complex IT sysadmin duties and projects
Plan and execute development IT projects
Build secure enterprise IT operations processes
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IT Support & Service Desk Specialist
Scale digital advertising campaigns effortlessly by synchronizing creative and media strategies with AI-powered automation to drive deeper audience connections.
Benefits:
Five weeks paid time off (PTO)
Generous healthcare packages & mental health benefits
Monthly wellness benefit
401K plus matching & equity grants
Learning reimbursement opportunities
Experience Requirements:
3-5 years of experience in IT support or service-desk roles
Working knowledge of ITIL processes
Experience using modern ITSM tools (Freshservice, Jira)
Troubleshooting skills for macOS, ChromeOS, networking
Experience with Workspace ONE UEM or Google Endpoint Management
Other Requirements:
Excellent written and verbal communication in English
Ability to work in the New York office at least three days per week
Responsibilities:
Contribute to and refine ITIL 4 processes
Administer and enhance service-desk platforms
Provide hands-on support for macOS, ChromeOS, and Google Workspace
Establish and curate a living knowledge base
Maintain hardware & software inventory
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EMEA Client Lead
Scale digital advertising campaigns effortlessly by synchronizing creative and media strategies with AI-powered automation to drive deeper audience connections.
Benefits:
Five weeks paid time off (PTO)
Generous healthcare packages & mental health benefits
Pension Scheme with SmartPension
Wellness benefit & learning reimbursement
Volunteer time off days
Experience Requirements:
8-12 years in ad-tech/mar-tech industries
Proven track record of growing strategic accounts
Experience working with regional, multi-national businesses
Other Requirements:
Open to travel
Ability to work from the London office 3 days per week
Responsibilities:
Build relationships with senior stakeholders
Build Joint Business Plans for client priorities
Lead strategic planning with customer decision makers
Own revenue forecasting and target setting
Coordinate execution by setting clear goals and priorities
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