Perpetua
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About
Perpetua is an advanced retail media optimization platform designed to empower brands and agencies with sophisticated advertising tools. Its primary purpose is to drive incremental growth and maximize ad performance on major marketplaces such as Amazon and Walmart. By shifting the focus from manual campaign management to strategic goal-setting, the software allows users to input their core objectives—whether that is brand defense, awareness, or aggressive growth—and relies on a high-speed AI engine to execute the tactical bidding and keyword adjustments necessary to achieve those targets. The core of the platform is built around superhuman precision in bidding. It utilizes conversion-based algorithms and smart recommendations to ensure that ad spend is allocated to the most efficient keywords and placements. Beyond simple search ads, Perpetua supports display and video advertising, providing a comprehensive suite for full-funnel marketing. In practice, this means the software handles the heavy lifting of campaign creation and optimization, performing over one million optimizations daily across more than 440,000 ASINs. This level of automation is designed to free up human creativity for high-level strategy rather than mundane data entry. This platform is ideally suited for a variety of roles within the e-commerce ecosystem. Large CPG brands and technology startups benefit from the ability to scale their operations quickly, while advertising agencies find value in the software’s ability to manage multiple brands with transparency and control. Retail media managers use the enterprise-level reporting to gain a 360-degree view of their business, tracking total sales analytics and digital shelf insights to understand their market share. It is particularly effective for those who need to distinguish between organic sales and those attributed directly to advertising. What differentiates Perpetua from other marketplace tools is its commitment to incrementality and its robust global infrastructure. With a presence in cities like Tokyo, London, and Shanghai, the tool supports a global marketplace landscape. The integration of Sellics into the Perpetua ecosystem has further bolstered its retail intelligence capabilities. Its unique "goals, not campaigns" philosophy ensures that users remain focused on business outcomes rather than getting lost in the technical minutiae of PPC management, making it a powerful ally for any business looking to dominate the digital shelf.
Pros & Cons
Executes over one million automated optimizations per day for high-scale performance.
Supports advanced targeting across Amazon and Walmart marketplaces.
Integrates market intelligence and digital shelf insights into a single reporting dashboard.
Offers a unique goals-based approach to automate campaign execution and strategy.
Distinguishes clearly between organic and attributed sales to measure true incrementality.
Transparent pricing information is not publicly available on the website without booking a demo.
Access to the software requires a manual demo request, preventing immediate self-service trial.
The platform's advanced feature set may present a steep learning curve for novice Amazon sellers.
Use Cases
E-commerce brand managers can set high-level goals for profitability or growth and allow the AI to automate bid adjustments.
Advertising agencies can scale management of multiple client brands using the platform's advanced targeting and reporting.
CPG brands can use digital shelf insights and market intelligence to monitor category performance against competitors.
Platform
Features
• market intelligence reporting
• automated campaign creation
• brand defense targeting
• digital shelf insights
• video and display ad support
• walmart advertising optimization
• amazon ppc management
• conversion-based bidding algorithms
FAQs
What marketplaces does Perpetua support?
Perpetua currently supports retail media optimization for Amazon, Walmart, and other major online marketplaces.
How does the AI optimize ad performance?
The software uses conversion-based bidding algorithms and smart recommendations to adjust bids and manage keywords in real-time.
Can the tool measure organic versus attributed sales?
Yes, the reporting dashboard provides clear visibility into the impact of ad spend by distinguishing between organic sales and sales attributed to advertising.
Does Perpetua offer any educational resources for users?
The platform provides access to a dedicated "Ad School" and a Help Center to assist users in mastering retail media strategy.
What types of ad formats can be managed?
Users can manage a full suite of advertising formats, including sponsored search, display advertising, and video advertising.
Pricing Plans
Custom
Unknown Price• Marketplace Advertising Optimization
• Display Advertising
• Video Advertising
• Market Intelligence Reporting
• Total Sales Analytics
• Retail Intelligence
• Digital Shelf Insights
• Automated Campaign Creation
Job Opportunities
Senior Account Manager
Drive remarkable ad performance and incremental growth for brands on Amazon and Walmart through AI-powered bidding automation and comprehensive market reporting.
Benefits:
Competitive rewards package
Hub Offices 3x a week
Paid time off and public holidays
Learning and development opportunities
Parental leave and benefits
Education Requirements:
BA/BS or equivalent experience
Experience Requirements:
5-8 years' experience in client service, project management, and/or eCommerce content
Experience in an agency, retailer marketing team, or eCommerce role is preferred
Other Requirements:
Relentless attention to detail and organization
Strong relationship and client management skills
Natural operational mindset
Motivation and drive
The hired candidate will be required to complete a background check
Responsibilities:
Primary point of contact for clients ensuring content is delivered on brief, on time, and on budget
Shepherd clients and team members through the content process
Establish credibility and trust as a business advisor
Lead and/or support the development of content business reviews and competitive analysis
Identify opportunities to steward Flywheel content offerings
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Ratings & Reviews
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