MyGamePlan
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About
MyGamePlan is a sophisticated performance platform designed specifically for professional football clubs to synchronize their video footage with event and tracking data. The platform serves as a central hub where coaching staffs can define their specific Game Model—the philosophical and tactical approach they want their team to execute. By integrating various data sources, the tool provides a single source of truth that translates abstract tactical concepts into measurable, objective key performance indicators (KPIs). This alignment ensures that every department, from the first-team coaching staff to the youth academy, operates under the same strategic framework. The core functionality revolves around a powerful if-then rule engine that allows users to track highly specific game situations. For instance, a coach can create a rule to track how often a team wins the ball back within five seconds of a loss in the attacking half. The system then automatically identifies these moments in the video and data, providing instant feedback. This level of automation extends to player development, where individual pathways are monitored against the club's principles, and scouting, where recruitment targets are evaluated based on how well they fit the specific role requirements of the club’s system. This tool is primarily built for professional football analysts, technical directors, and head coaches who require more than just generic statistical reports. It caters to clubs that have a distinct identity and need bespoke metrics to measure success. By combining event data with tracking data and video, MyGamePlan moves beyond simple box scores to provide context-rich insights. It is particularly valuable for clubs looking to maximize their return on investment in the transfer market by identifying players whose specific data profiles match the tactical needs of the team. What distinguishes MyGamePlan from generic sports analytics platforms is its deep level of customization and its ability to link performance directly to video. While many tools provide raw data, this platform allows clubs to define what success looks like based on their own definitions. The integration of AI-powered tagging automation further reduces the manual workload for video analysts, allowing them to focus on tactical interpretation rather than data entry. This creates a cohesive environment where data-driven decisions support the subjective expertise of the coaching staff.
Pros & Cons
Integrates both event and tracking data directly with video footage.
Allows clubs to create bespoke metrics based on their specific playing style.
Automates the identification of tactical moments using a custom rule engine.
Supports multi-departmental alignment from scouting to first-team coaching.
Used by high-profile clubs like Bayer Leverkusen and Sunderland A.F.C.
Requires existing third-party data sources to be fully effective.
Does not list transparent pricing tiers on the website.
Highly specialized for professional football, making it less relevant for other sports.
Use Cases
Video analysts can automate the tagging process of tactical moments, saving hours of manual video review per match.
Technical directors can define a club-wide playing philosophy and track its implementation across all age groups.
Scouts can identify recruitment targets whose specific data metrics align with the club's tactical requirements for a role.
Coaches can provide players with individualized video feedback based on objective performance data and team principles.
Performance staff can monitor player development pathways by comparing individual progress against custom-defined KPIs.
Platform
Task
Features
• automated kpis
• custom rule engine
• scouting & recruitment
• opponent analysis
• individual player pathways
• video-data synchronization
• ai tagging automation
• game model tracking
FAQs
Can I use MyGamePlan with my existing data providers?
Yes, the platform is designed to connect all your existing data sources and video to create a single source of truth for actionable insights across your club.
What kind of data does the platform support for analysis?
MyGamePlan integrates both event data and tracking data, allowing for a high level of detail in tactical analysis and performance monitoring synchronized with video.
Is it possible to track custom tactical instructions?
Yes, you can use the rule engine to describe specific scenarios, such as pressing within five seconds of a loss, and the tool will track them automatically.
How does the tool assist with player recruitment and scouting?
It allows you to search for players who fit specific tactical profiles, such as midfielders who break lines, by benchmarking them against your club's own game model.
Can players see their own performance data?
The platform provides players with access to detailed video and data feedback, helping them understand their performance relative to the team's specific game model.
Pricing Plans
Enterprise
Unknown Price• Full data & video integration
• Custom game model tracking
• AI-powered tagging automation
• Individual player development plans
• Advanced recruitment tools
• Opponent analysis features
• Multi-user access for staff
Free Access
Free Plan• Access to playground
• Browse template library
• Explore dashboard samples
• View team performance examples
• Review scouting tool samples
Job Opportunities
Sales Lead
Align your football club’s coaching, analysis, and scouting by connecting data and video to build fully customized metrics based on your unique style of play.
Benefits:
Responsibility and challenges
Flexible working hours
Competitive salary & remuneration package
Growth opportunities to a director level
The extras you need to perform
Education Requirements:
Bachelor's degree or higher, preferably in Business, Sports Management or related field
Experience Requirements:
>= 5 years of a proven record in a relevant industry
Working experience at a football club in an analyst or director role
Other Requirements:
Strong network in football industry (France, Italy, DACH, East-Europe)
Ambition to grow and lead a sales team
Passion for football, analytics & player development
UEFA coaching license
Responsibilities:
Help approaching clubs to answer their questions about data
Cooperate in the execution of forecasts and revenue targets
Work on prospecting, acquiring, and upselling within the defined market
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Full Stack Developer
Align your football club’s coaching, analysis, and scouting by connecting data and video to build fully customized metrics based on your unique style of play.
Benefits:
Mentorship and Growth
Ownership and Impact
Dynamic Environment
Career Growth Opportunities
Fun and Inclusive Culture
Experience Requirements:
Experience with React, NodeJS and MongoDB or other NoSQL databases
Other Requirements:
Passion for football and the intersection of sports and technology
Willing to learn new technologies and frameworks
Hands-on mindset
Responsibilities:
Help develop our web platform & application
Build robust and performant solutions
Work closely with the development team using scrum-inspired development cycles
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Customer Success Manager
Align your football club’s coaching, analysis, and scouting by connecting data and video to build fully customized metrics based on your unique style of play.
Benefits:
Opportunity to make a significant impact in clubs all over the world
Ownership and Impact
Dynamic Environment
Career Growth Opportunities
Fun and Inclusive Culture
Experience Requirements:
3+ years in Customer Success
Experience in working in a start-up or scale-up
Working experience at a football club in an analyst or coaching role
Other Requirements:
Speak Dutch, French and English
Passionate about Football & Tech
Passion for football, analytics & player development
Responsibilities:
Supporting our clients by answering their questions about data
Day to day support for coaches, analysts and Sporting Directors
Educate customers on analysis workflows and time saving processes
Help translate their game model to objective metrics
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Ratings & Reviews
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