BASIS IDEAS
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About
BASIS IDEAS offers AI-powered consulting services, leveraging proprietary big data sets and independent AI models to provide tailored competitive advantages. Their solutions are custom-built, ensuring security and unique innovation. Models are anchored in data from specific target audiences, focusing on sustainable trends to deliver relevant, forward-looking insights. The service is consultant-led, combining industry-leading AI tools with human expertise. Outputs are bespoke, immediately accessible, and seamlessly integrate into existing workflows. BASIS IDEAS drives growth through two main avenues: Landscaping & Trends (Consumer Foresight) for mapping cultural and category shifts and Innovation & Comms (Ideas) for generating data-backed product and communication concepts. They emphasize the authenticity and specificity of their data, and the sensitivity, agility, and creativity of their AI, which spots emerging trends and generates compelling ideas grounded in consumer data.
Platform
Features
• agile delivery for timely data-driven decision-making
• authentic and specific data collection, observing unprompted behavior
• end-to-end innovation fueling data-backed ideas and propositions
• consumer foresight through landscaping and trend mapping
• bespoke outputs delivered in immediately accessible formats
• consultant-led approach combining ai with 25+ years of domain expertise
• models anchored in target audience data for forward-looking insights
• custom-built ai solutions for specific use cases
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