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About

BASIS IDEAS offers AI-powered consulting, developing proprietary big data sets and training independent AI models to provide tailored competitive advantages. Their solutions are custom-built for security and unique ideas, anchored in target audience data to deliver forward-looking insights beyond standard pre-trained models. Consultant-led, they combine industry-leading AI with 25+ years of human domain expertise, ensuring transparent, auditable, and evidence-based outputs. BASIS IDEAS drives growth through two main services: 'Landscaping & Trends: Consumer Foresight' for mapping cultural and category shifts and identifying growth opportunities, and 'Innovation & Comms: Ideas' for generating data-backed innovation and communication propositions, cutting through subjectivity and accelerating development. They also offer Basis AI products like Brand & Campaign Tracking and Segmentation & Synthetic Personas. Their approach leverages authentic, specific consumer data to spot nascent trends, deliver agile answers, and generate creative, data-grounded ideas.

Platform

Task

business consulting

Features

• custom-built ai solutions

• independent ai model training

• proprietary big data sets

• innovation & comms idea generation

• consumer foresight (landscaping & trends)

• bespoke, integrated outputs

• consultant-led (ai + human expertise)

• data-anchored models (target audience)

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