Digital Content Marketing Specialist
Benefits:
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Education Requirements:
BA/BS or equivalent working experience
Bachelorβs degree in English, Journalism, Public Relations or related communications field
MBA in marketing a plus
Experience Requirements:
3-5 years of experience as a high potential specialist in multichannel content creation
Experience with creating compelling messages for different target demographics
Experience creating content for the web and growing a social audience
Other Requirements:
Experience with WordPress, Google analytics, Slideshare, and the top social channels
Project management skills
Expertise in Adobe Creative Suite, Microsoft Office
Responsibilities:
Accountable for all content marketing initiatives to drive traffic, engagement, leads
Collaborates across functions to deliver content marketing strategy
Editorial requirements include understanding customer segmentation and specific needs
Channel management of digital content hubs and supporting social channels
Measurement and optimization of the program
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