Zelta
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About
Zelta functions as an AI-powered customer intelligence platform that centralizes unstructured feedback from over 150 sources to help teams identify critical product insights. By aggregating data from call recordings, support tickets, CRM notes, and social media threads, the tool eliminates the need for manual review of thousands of conversations. It automatically categorizes customer pain points, feature requests, and sales objections, allowing product managers to see the reasons behind customer behavior without getting bogged down in raw data. The platform operates by syncing directly with popular communication and CRM tools like Gong, Zoom, Intercom, and Salesforce. Once the data is ingested, Zelta’s AI identifies trends and groups customer needs by segment or vertical. A standout feature is the ability to rank these insights by associated Annual Recurring Revenue (ARR), ensuring that roadmap decisions are tied directly to financial impact. Users can also utilize natural language to ask discovery questions across their entire dataset, effectively conducting virtual interviews with their historical customer data. Zelta is primarily designed for product and marketing teams at customer-centric organizations that manage high volumes of qualitative feedback. It is particularly valuable for Product Managers looking to validate opportunities, Marketing teams seeking to understand buyer personas, and Sales leaders analyzing win/loss reasons. By providing structured reports on churn, persona analysis, and competitor gaps, it bridges the gap between raw feedback and strategic execution. What distinguishes Zelta from typical sentiment analysis tools is its focus on quantification and actionability. Rather than providing high-level summaries, it links insights directly to real customer quotes and financial metrics. Furthermore, its specialized report templates for Win/Loss and Feature Gaps provide a competitive edge by highlighting exactly where a product stands in the market. Its recent acquisition by Pendo further validates its capability as a professional-grade solution for intelligent product experiences.
Pros & Cons
Supports over 150 integrations including major CRM and communication tools.
Quantifies qualitative feedback by linking insights directly to ARR.
Provides pre-built templates for complex reports like Churn and Win/Loss analysis.
Links AI-generated insights directly to real customer quotes for validation.
Offers robust security with AES256 encryption and SOC 2 compliance.
Transparent pricing and plan details are not publicly listed on the website.
The platform is heavily optimized for B2B workflows, which may not suit small B2C hobbyist projects.
Requires significant amounts of conversational data to generate meaningful trend reports.
Use Cases
Product Managers can aggregate feedback from Intercom and Zoom to validate feature requests and rank them by revenue impact.
Marketing Teams can analyze call recordings and CRM notes to identify common buyer personas and refine market positioning.
Sales Leaders can generate Win/Loss reports from Gong recordings to understand competitive feature gaps and common sales objections.
Customer Success Managers can review automated churn reports to identify specific product gaps or pricing issues leading to attrition.
Platform
Features
• soc 2 and gdpr compliance
• customer segment data filtering
• natural language discovery queries
• persona analysis through ai
• win/loss report templates
• revenue-aligned roadmap planning
• automated pain point identification
• 150+ direct integrations
FAQs
What types of data can Zelta analyze?
Zelta can ingest data from over 150 sources including call recordings from Zoom and Gong, support tickets from Intercom, and CRM notes from Salesforce or HubSpot. It also processes public feedback from G2, App Store reviews, and Reddit threads.
How does Zelta help with product roadmap planning?
The platform identifies and groups customer needs which can then be ranked by associated ARR or specific customer segments. This allows teams to prioritize features based on known revenue impact rather than guesswork.
Is the data processed by Zelta secure?
Yes, Zelta is committed to SOC 2 standards and uses TLS 1.2 or higher for data in transit and AES256 encryption for data at rest. They also maintain GDPR compliance for users within the EU.
Can I query my customer data using natural language?
Zelta includes a feature that allows users to ask specific customer discovery questions across all unstructured data. This enables teams to find answers and validate assumptions before scheduling actual customer interviews.
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
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