Scal-e
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About
Scal-e is an agile cloud marketing platform designed to help B2B and B2C brands improve customer acquisition and retention strategies. It offers a comprehensive suite of features, including a CDP, data management, data privacy tools, audience building capabilities, customer retention tools, customer journey orchestration, and customer intelligence. The platform integrates with various sources and channels, boasting over 80 connectors to sources and 30 to channels. Scal-e offers flexible pricing plans, including CDP packages and customized offers, and supports different project modes (Client, Agency, Editor). The platform is praised for its ease of use, adaptability, and ability to personalize customer experiences. Scal-e is a RealCDP® certified and Facebook Marketing Partner with a global presence and local support.
Platform
Features
• data privacy
• customer intelligence
• data management
• audience builder
• omnichannel marketing automation
• cdp
• customer retention
• customer journey orchestration
FAQs
What is a Customer Data Platform (CDP)?
A CDP is a solution that aggregates and organizes customer data across various touchpoints to create a single customer view. This facilitates advanced analytics, personalized marketing, and better customer experiences. Scal-e offers an agile marketing platform based on a CDP.
How does Scal-e ensure the quality of customer data?
Scal-e improves data quality through cleansing and enrichment processes, ensuring high-quality data for effective marketing campaigns. Thanks to its integrated modules like DQM, ETL, CDP, Scal-e ensures a high level of data quality management.
Can Scal-e’s CDP personalize customer experiences?
Yes, Scal-e personalizes experiences by leveraging unified and quality data to tailor messages and recommendations to individual customer preferences using integrated tools like dynamic contents and customer scores
What benefits does data unification offer to businesses using Scal-e?
Data unification provides a complete view of the customer, enhancing personalization and customer experience, and supporting effective data-driven decision-making. Scal-e CDP provides real-time actualized accurate data for businesses. Scal-e also collects and unifies offline, online and on-chain data in a custom datamart or single customer view
How does Scal-e contribute to effective marketing campaigns?
By ensuring data quality and enabling personalization, Scal-e’s CDP drives higher engagement rates, conversion rates, and ROI for marketing campaigns. Scal-e customizes your campaigns by recommending the right products with dynamic content, and dynamic audiences, depending on customer preferences and journey.
What industries can benefit from using Scal-e’s CDP?
Scal-e is versatile and can support any industry including retail, insurance, finance, healthcare, and services by providing tailored data management marketing and loyalty solutions.
Pricing Plans
CDP Advanced
€3000.00• CDP module
• Data collection from RCU
• Custom RCU setup
• Online, offline, on-chain data collection
• Loyalty program integration
• Distributed marketing access
• Omnichannel marketing automation
CDP Premium
€3000.00• CDP module
• Data collection from RCU
• Custom RCU setup
• Online, offline, on-chain data collection
• Loyalty program integration
• Distributed marketing access
• Omnichannel marketing automation
CDP + Loyalty
€3000.00• CDP (advanced or premium)
• Loyalty program functions
• Customer knowledge aggregation
• Loyalty, animation, sponsorship program usage
CDP + Distributed marketing
€3000.00• CDP (advanced or premium)
• Distributed marketing functions
• Customer knowledge aggregation
• Local team access and usage
CDP + Marketing automation
€3000.00• CDP (advanced or premium)
• Omnichannel marketing automation
• Customer knowledge aggregation
• Relational, transactional, conversational campaign usage
Package with your image
€3000.00• All Scal-e modules
• Custom package based on data collection, quality, privacy, omnichannel activation, loyalty, and reporting needs
Job Opportunities
Consultant.e IT / Data
Scal-e is an agile cloud marketing platform that helps B2B and B2C brands acquire and retain customers by leveraging customer insights.
Benefits:
Motivating salary
Remote work & flexibility
Flexible vacation policy
Comprehensive health plan
Food compensation
Education Requirements:
Bac +5 in computer science/data
Experience Requirements:
3 years of experience in a similar position
Other Requirements:
Experience in multi-project management
Good customer relationship management
Technical supervision and support of junior consultants
Autonomy, proactivity, rigor, teamwork, pragmatism, and excellent interpersonal skills
Ability to manage risks and problems, and be a source of proposals
Fluent in French and English
Knowledge of relational databases (MYSQL), data modeling and datamart
Skills in REST APIs/Web services
ETL (flows, APIs, WS, connectors…) for the creation of pipelines and data flows
Knowledge of data modeling and segmentation/scoring tools (RFM, PMG…) and any experience in Datamining (structured or unstructured data)/Algo
Cloud Datawarehouse (Bigquery, …), MDM or CDP, Loyalty, Marketing Automation and/or BI (Power BI, Qlik, Tableau Software, MicroStrategy…)
Responsibilities:
Participating and leading design workshops
Writing functional specifications and having them validated by the relevant stakeholders
Defining the testing strategy
Describing all the test cases to be performed
Preparing datasets with the IT teams, running the tests and providing a progress report Participating in project committees that you will prepare for stakeholders (progress/arbitration/project risks/deadlines…) Analyzing and evaluating the technical feasibility of client requests and estimating the effort involved in client requests Setting up the technical and functional documentation for the solution Setting up Scal-e instances for our clients Coordinating the team of IT project managers and junior data engineers to define workload plans Collaborating with the R&D teams to implement new features for the tool: design, coding, front-end/back-end debugging
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