Properti
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About
Properti is an AI-powered marketing "super app" designed specifically for the real estate industry in Australia and New Zealand. It serves as a central hub for agents and agencies to manage their digital presence, automating the creation and distribution of marketing materials. By connecting directly to a firm's CRM and social media accounts, the platform eliminates manual data entry, allowing listing information to flow seamlessly into branded templates and advertisements. This integration ensures that property data, agent details, and high-resolution images are synchronized in real-time across all marketing touchpoints. The core of the platform is "Studio," a Canva-powered automation tool that bridges the gap between design and distribution. Users connect their Canva templates once, and Properti automatically maps property data into the designs. This ensures that every "Just Listed" or "Sold" post is on-brand and formatted correctly for Facebook, Instagram, TikTok, and LinkedIn without manual resizing or manual uploads. Beyond social posts, the tool offers automated Google and social ad campaigns with smart budget tooling and actionable insights to track performance, allowing agencies to tweak their strategies based on real-time data. Properti is tailored for a range of real estate professionals, from individual teams and boutique agencies to large multi-office franchises. For corporate offices, it provides a centralized content approval workflow to maintain brand consistency across hundreds of agents. Its suite of AI tools, including virtual staging and AI-generated property videos, helps agents produce high-quality visual content that would otherwise require significant time or external vendors. This makes it an ideal solution for offices looking to scale their digital output while maintaining a lean internal marketing team. What distinguishes Properti is its deep integration with the existing real estate tech stack and its upcoming AI assistant, Pria. Pria aims to turn voice commands into professional marketing campaigns, allowing agents to request CMAs or property updates while on the move via a mobile-first interface. By combining creative design, data management, and automated distribution in one dashboard, Properti significantly reduces the administrative burden on agents, allowing them to focus more on client relationships and less on technical execution.
Pros & Cons
Automatically syncs property data from CRMs to templates, eliminating manual data entry.
Centralizes marketing for Facebook, Instagram, TikTok, LinkedIn, and Google in one dashboard.
Ensures brand consistency across large teams with built-in content approval workflows.
Offers advanced AI capabilities like virtual staging and automated video generation specifically for listings.
Provides a 20% discount on subscription costs when choosing an annual billing cycle.
Requires a high initial investment with a one-time $1,100 AUD setup fee for most plans.
The Canva Connect automation feature is a paid add-on costing an extra $79 AUD per month.
The Pria voice AI assistant is currently listed as 'Coming Soon' and not yet fully deployed.
Use Cases
Real estate agents can use voice commands to generate Comparative Market Analysis reports and listing campaigns while in the field.
Marketing managers at multi-office franchises can lock brand assets and approve content for dozens of offices from a single dashboard.
Boutique agency owners can automate 'Just Listed' and 'Sold' social media posts to maintain professional branding without manual design work.
Listing coordinators can leverage AI virtual staging and video generation to create high-quality visual assets for new properties instantly.
Franchise corporates can roll out new brand identities across their entire network using automated template updates.
Platform
Features
• crm data integration
• virtual staging tools
• office-wide content approval
• actionable campaign analytics
• voice-activated ai assistant (pria)
• ai-powered property videos
• multi-channel social publishing
• canva connect automation
FAQs
What social media platforms does Properti support for automated posting?
Properti supports automatic publishing across Facebook, Instagram, TikTok, and LinkedIn. It also allows for the management of targeted ad campaigns on Google.
How does the Canva Connect feature work?
Canva Connect turns your Canva templates into automated campaigns by mapping listing and agent data directly from your CRM into the designs. This eliminates the need for manual resizing and image uploads.
Is there a setup fee for Properti plans?
Yes, there is a one-time setup fee of $1,100 AUD for the Team, Office, and Multi-Office plans. Enterprise plan setup fees are customized based on the scope of the implementation.
What is Pria and how does it help real estate agents?
Pria is an AI marketing operating system that processes voice commands to create professional marketing materials like CMAs. It is designed as a mobile-first tool to help agents work from anywhere.
Does Properti integrate with my existing CRM?
Yes, Properti features CRM integrations that allow property and agent data to flow automatically into marketing templates and social posts, ensuring accuracy and saving time.
Pricing Plans
Team
AUD399.00 / per month• 1 Workspace
• 5 Users
• Post Automation
• Ad Campaigns
• Content Calendar
• Automation Triggers
• AI Tools
• Canva App
• CRM Integrations
• Audience Tools
Office
AUD699.00 / per month• 1 Workspace
• 20 Users
• Post Automation
• Ad Campaigns
• Content Calendar
• Automation Triggers
• AI Tools
• Canva App
• CRM Integrations
• Audience Tools
Multi-Office
AUD999.00 / per month• 3 Workspaces
• 30 Users
• Post Automation
• Ad Campaigns
• Content Calendar
• Automation Triggers
• AI Tools
• Canva App
• CRM Integrations
• Audience Tools
Enterprise
Unknown Price• Custom Workspaces
• Custom Users
• All Standard Features
• Post Automation
• Ad Campaigns
• AI Tools
• Canva App
• CRM Integrations
• Canva Connect Add-on
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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