MARS
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About
MARS is an AI-powered marketing tool that optimizes offers for each customer to boost conversions within a budget. It uses past user behavior to send each user an offer likely to lead to a transaction. The tool provides real-time monitoring of offers sent, offers redeemed, budget spent and changes in business metrics. MARS aims to maximize transactions by sending relevant offers and prevent drop off by nudging users likely to convert. It allows users to create marketing campaigns and leave the complex calculations to the AI.
Platform
Features
• improved user engagement
• real-time monitoring of campaign performance
• personalized offers based on user behavior
• optimized discounts for each customer
• reduced churn rate
• budget optimization for maximum conversion
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