influData
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About
influData is a SaaS platform that uses AI to help businesses find and analyze influencers on Instagram, TikTok, and YouTube. It offers features such as influencer search, audience analysis, campaign management, and reporting. The platform boasts a database of over 20 million social media creators and 5 million brand profiles with detailed audience reports. It provides various metrics and analytics to evaluate influencers, including audience demographics, engagement rates, and content performance. The tool also offers AI-powered creator lookalike building and audience overlap features. Pricing plans include Pro, All-In, and Enterprise options.
Platform
Keywords
Features
• ai-powered influencer search
• influencer analysis
• all platforms (instagram, tiktok, youtube/youtube shorts) support
• pdf and csv exports
• collections and favorites
• creator history and analytics reports
• campaign reporting
• audience demographic reports
FAQs
What is influData?
influData is a platform that helps companies find the most suitable influencers for campaigns, collaborations, and marketing initiatives using data-driven methods.
What is the influData Cloud and who is it best suited for?
The influData Cloud package is best suited for businesses that need a comprehensive solution to manage their influencer marketing campaigns. It offers unlimited access to various features.
What is influData All-In and how does it differ from the Pro version?
influData All-In includes all the features of the Pro version plus additional functionalities such as all platforms, 3 team members, 30 campaign seats, 1200 audience demographic reports per year, content search, brand analytics, and more.
What does the Audience Type mean?
The Audience Type indicates the category or segment of the influencer's audience, helping you to understand if the audience matches your target audience.
What is the influData Audience Analysis?
The influData Audience Analysis provides detailed insights into an influencer's audience demographics, such as age, gender, location, and interests.
Why do an influencer's Audience Insights change so drastically within short time periods and display differing data?
Audience insights can change rapidly due to the dynamic nature of social media and changes in an influencer's audience engagement.
How is Reel engagement calculated?
Reel engagement is calculated based on the total number of views, likes, comments, and shares a Reel receives.
How are suspicious or inactive followers calculated?
Suspicious or inactive followers are identified using algorithms that analyze various metrics such as follower growth patterns, engagement levels, and the frequency of interactions.
How are Views per Story calculated?
Views per Story are calculated by dividing the total number of story views by the number of stories published over a given period.
What does the Engagement Rate show?
The engagement rate shows the level of interaction between an influencer's audience and their content.
What is a One-Hit-Wonder?
A "One-Hit-Wonder" refers to a creator whose popularity is based on a single viral video or post, but whose overall engagement remains relatively low.
How do you calculate the expected plays per post?
The expected plays per post on TikTok are determined using an algorithm that considers various factors, such as the average engagement rate, the number of followers, and the type of content.
How do you calculate the Video Likes score?
The Video Likes score is calculated based on the number of likes a video receives relative to the total number of views, as well as the video's upload date and length. This gives an indication of audience engagement.
How do you calculate the score for Shorts comments?
The Shorts Comments score is a metric used to assess the level of audience interaction within YouTube Shorts. The computation takes into account several aspects to gauge engagement accurately.
How do you calculate Video Engagement?
The Video Engagement score assesses audience interaction with YouTube videos, considering elements such as likes, comments, and shares. The algorithm normalizes these parameters against the video's length and upload date to ensure accurate measurement.
Pricing Plans
Pro
EUR599.00 / per month• Search & Analyze Unlimited Accounts Worldwide
• 300 Audience Demographic Reports (per Year)
• Unlimited Creator History & Analytic Reports worldwide
• Campaign Reporting Access
• 10 Campaign Seats included
• Collections & Favorites
• PDF & CSV Exports
All-In
EUR1199.00 / per month• Everything from Pro
• All platforms
• 3 team members included
• 30 Campaign Seats included
• 1,200 Audience Demographic Reports (per Year)
• Content Search
• Brands Analytics & Reporting
• Build Lookalikes by AI
• Campaign Sentiment Analytics & “Shit-Storm”-Detection
Enterprise
Unknown Price• Everything from All-In
• Unlimited Audience Demographic Reports (Fair Use)
• 60 Campaign Seats included
• 5 team members included
• Uptime-SLA & SSO
• Custom Data Import
• Custom Airtable Access
• API connection
Job Opportunities
Sales Manager (m/w/d), Hamburg, Wien oder Remote
AI-powered influencer marketing platform for discovering, analyzing, and tracking influencers on Instagram, TikTok, and YouTube.
Benefits:
Variable performance-based compensation
Work-Life balance through flexible working hours
Remote work opportunities
Workations
Regular team-building events
Education Requirements:
Bachelor's degree in business administration, marketing, or a related field is advantageous but not mandatory
Experience Requirements:
Several years of experience in sales, ideally in the SaaS B2B environment
Proven success in customer acquisition and contract closures
Other Requirements:
Excellent communication skills in German and English
Customer-centric approach and skill in building long-term relationships
Experience in data analysis to identify leads and optimize sales activities
Responsibilities:
Customer acquisition and relationship building
Sales cycle and data maintenance
Customer support and consulting
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