Heatseeker
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About
Heatseeker is an AI-driven customer insights engine designed to eliminate guesswork from go-to-market strategies. It helps organizations transition from gut-based decision-making to data-backed certainty by running live market experiments. The platform allows users to validate product concepts, messaging, and pricing strategies before full-scale launches, ensuring that resources are allocated to ideas with the highest potential for success. By focusing on how customers actually behave in a live environment rather than what they say they will do in a survey, the tool provides a more accurate representation of true market demand. The tool operates through three main pillars: Live Market Experiments, First-Party Data Activation, and Synthetic Personas. Heatseeker designs and executes ad tests on major social platforms to observe real buyer behavior instead of relying on static panels. It also aggregates transaction data, performance marketing, and qualitative research to create a unified customer view, achieving high accuracy in predicting future behaviors. A unique feature is the Synthetic Insights component, which allows teams to interact with AI personas trained on verified behavioral data to pressure-test new ideas instantly without the traditional barriers of seat-based pricing. Heatseeker is primarily built for marketing leaders, insights teams, and product innovators in mid-to-large enterprises. It serves industries ranging from retail and beauty to finance and technology, as evidenced by its work with major clients like L’Oréal and KPMG. By providing answers in minutes or days instead of weeks, it caters to fast-moving teams that need to stay ahead of competitors without the high overhead costs associated with traditional research agencies. The platform is designed to be used across the entire organization, from creative teams testing headlines to innovation teams testing early-stage features. What distinguishes Heatseeker is its focus on behavioral proof over stated opinions. Unlike traditional market research that uses panels where participants might provide biased or aspirational responses, Heatseeker monitors actual clicks and conversions. Furthermore, its ability to run incognito or stealth brand tests allows companies to explore bold strategic directions or new pricing models without endangering their primary brand reputation. The platform is SOC2 Type 2 certified and uses AES-256 encryption, ensuring that enterprise-level data remains protected while teams leverage AI to validate their growth strategies.
Pros & Cons
Provides behavioral proof from real buyers instead of relying on biased survey responses.
Delivers actionable market insights in days rather than the weeks required by traditional research.
Supports incognito testing to protect brand reputation while exploring risky strategic pivots.
Maintains high security standards with SOC2 Type 2 certification and AES-256 encryption.
Offers unlimited team access to the AI engine without traditional per-seat pricing models.
Requires a minimum of 5 to 9 days to gather statistically meaningful results for most tests.
Self-managed experiments are currently limited to Instagram, Facebook, and LinkedIn platforms.
Live experiment bundles and incognito tests are optional paid additions on lower-tier plans.
Detailed pricing is not publicly disclosed and requires a demo for specific quotes.
Use Cases
CMOs can validate core messaging and creative hooks before committing large budgets to a launch.
Product managers can pressure-test new feature concepts with real behavioral data before development starts.
Insights teams can create always-updated synthetic personas to test loyalty programs or offers instantly.
Market expansion leads can test regional demand in new territories using stealth brands to gauge interest.
Brand teams can test specific headlines and claims before handing off briefs to external agencies.
Platform
Features
• real-time performance monitoring
• first-party data activation
• predictive behavioral insights
• multi-platform ad testing
• soc2 type 2 security
• incognito brand testing
• synthetic customer personas
• live market experiments
FAQs
What can I test with Heatseeker?
You can test product concepts, value propositions, messaging, and buying drivers live in-market with real buyers. It helps identify what your audience responds to so you can prioritize development.
How long do experiments typically run?
Most experiments run for 5 to 9 days to gather statistically meaningful results. While you can monitor performance in real-time and end early, letting the test complete ensures reliable insight.
Is my data used to train AI models?
No, Heatseeker does not use customer-specific data for AI model training. All models are trained on aggregated and anonymized engagement patterns to ensure data isolation and confidentiality.
How does incognito testing work?
Experiments are run using neutral or stealth brand identities. This allows you to test bold strategic directions or new pricing without impacting your company's public brand reputation.
What platforms are supported for market experiments?
The platform allows for self-managed market experiments across Instagram, Facebook, and LinkedIn. These tests leverage real buyer behavior to provide behavioral proof rather than stated opinions.
Pricing Plans
Pro
Unknown Price• 3 Synthetic customer personas and audiences
• Unlimited team access to Heatseeker AI
• Unlimited self-managed market experiments
• Testing on Instagram, Facebook and LinkedIn
• Access to synthetic panels
• Optional live experiment bundles
• Optional incognito stealth tests
Scale
Unknown Price• 5 Synthetic customer personas and audiences
• Unlimited team access to Heatseeker AI
• Unlimited self-managed market experiments
• Access to synthetic panels
• Co-designed creative templates
• Optional serviced experiment bundles
• Optional incognito testing
Enterprise
Unknown Price• Custom volume of synthetic personas
• Custom volume of live experiments
• Unlimited team access to Heatseeker AI
• Unlimited self-managed experiments
• Branded creative templates
• Advanced security & SSO
• Priority support & dedicated advisory
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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