Valid

Scale mobile and web apps with profitable ad campaigns using a hybrid of expert marketers and proprietary AI tools for attribution, media buying, and creative.

Paid ad management

Paid only

Price not published

About Valid

Valid is an AI-enabled advertising agency designed to handle the entire lifecycle of paid acquisition, from initial attribution setup to creative delivery. Unlike traditional agencies that rely solely on manual processes or generic software, Valid integrates proprietary engineering directly into its service model. The company aims to provide a software-driven work ethic combined with human expertise to ensure that ad spend translates directly into profitable growth for digital products. By focusing on the technical side of marketing, they bridge the gap between simple ad management and complex growth engineering. The platform operates through a combination of expert account managers and forward-deployed engineers who ensure data flows correctly between the product and the ad networks. A core component of their offering is advanced attribution, solving the common problem of data mismatch across platforms that often leads to wasted spend. On the creative side, Valid uses a data-mining approach to identify exactly what visual and text elements perform best in current market conditions. This data then informs the human design team, who produce the final assets. Their media buying covers a vast array of channels including Meta, Google, TikTok, LinkedIn, and niche networks like AppLovin and Reddit. Valid is specifically built for companies focused on mobile apps, web applications, and lead generation. Their portfolio includes several high-profile AI-driven startups and utility apps, indicating a strong fit for high-growth tech companies that need to scale rapidly but lack the internal engineering resources to build sophisticated ad-tech stacks. Because they offer an end-to-end service, they are ideal for teams that want to outsource their entire paid acquisition department while maintaining high transparency and engineering-grade performance standards. The primary differentiator for Valid is its engineering-first approach to marketing. They are one of the few agencies that maintain a dedicated internal engineering team to build custom features and tools that assist their account managers 24/7. This allows for real-time adjustments and the development of bespoke automation that standard agencies cannot provide. Backed by five and a half million dollars in seed funding and staffed by veterans from Meta, Amazon, and Dentsu, Valid provides the infrastructure for companies to turn advertising from a cost center into a predictable engine for growth.

Valid pros & cons

Pros

Integrates dedicated engineering teams directly into the agency service model.
Supports an extensive range of platforms including niche networks like AppLovin and Reddit.
Demonstrated success with high-growth AI startups, achieving up to 81% reduction in CAC.
Combines human creative expertise with machine-led data mining for better ad assets.
Backed by major investors like Neo and Canaan with talent from Meta and Google.

Cons

No transparent pricing available without booking a private demo.
Primarily focused on digital apps and lead gen rather than traditional e-commerce.
The proprietary software tools are not available for standalone purchase outside the agency model.

Valid use cases

Mobile app developers can scale from launch to over 100,000 users using Valid's automated tracking and cross-platform media buying.
Growth marketers at web startups can use Valid to fix attribution gaps and turn unprofitable campaigns into positive ROAS within 30 days.
Lead generation companies can leverage data-driven creative mining to significantly reduce their cost-per-acquisition across social channels.

Valid features

multi-channel media buying
lead generation optimization
web app performance marketing
mobile app scaling
end-to-end campaign management
forward-deployed engineering
data-driven creative mining
proprietary attribution tools

Valid pricing

Is Valid free? No, Valid doesn't offer a free plan.

Custom

Price varies

Full-funnel ad management
Proprietary attribution setup
Data-driven creative production
Multi-platform media buying
Dedicated account manager
Forward-deployed engineering support

Valid FAQs

What advertising platforms does Valid support?

Valid manages campaigns across a wide variety of networks including Facebook, Instagram, LinkedIn, Google, Snapchat, TikTok, AppLovin, Reddit, Bing, and X. This allows for a truly multi-channel approach to user acquisition.

How does Valid improve ad attribution?

The agency uses forward-deployed engineers to ensure that your metrics are set up correctly and data flows properly between your app and the ad platforms. This technical oversight helps eliminate data discrepancies and ensures accurate reporting.

Who is the ideal client for Valid's services?

Valid is specifically built for mobile app developers, web app founders, and lead generation businesses. They specialize in high-growth environments where technical precision and scalable creative are required.

What role does AI play in their creative process?

Valid uses proprietary tooling to continually mine performance data, identifying which elements work and which don't. This data-driven insight is then used by human designers to craft optimized ad creative.

Ratings & reviews

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