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Hybrid.ai

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About

Hybrid.ai offers a full-stack programmatic advertising ecosystem, providing flexible solutions for agencies and brands. It is a set of programmatic tools designed to address challenges in programmatic advertising, with each tool seamlessly integrated and backed by machine learning and other advanced technologies. The platform allows users to plan, launch, analyze, and report campaigns effectively. Key features include AI-powered Dynamic Creative Optimization, SmartBid for intelligent bidding, Antifraud detection, TV-sync for integrated campaigns, weather-based ad displays, location-based targeting using Places, and a Data Management Platform (DMP). Hybrid.ai aims to help users reduce costs and drive maximum results in their advertising efforts.

Platform

Task

Features

• creative studio for rich-media ad formats

• dmp for collecting data, creating custom audiences, and enriching existing segments

• places segmentation using gps coordinates for location-based targeting

• weather-based banner display for increased sales and engagement

• tv-sync for combining tv storytelling with digital targeting

• antifraud algorithms and integrations for valid traffic

• smartbid ai for predicting user behavior and optimizing ad bids

• dynamic creative optimization (dco) algorithm for real-time personalized ads

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