Surfer
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About
Surfer is a comprehensive SEO content optimization platform designed to improve brand visibility across traditional search engines like Google and emerging AI-driven search interfaces like ChatGPT and Perplexity. Originally developed as an in-house solution for a marketing agency, it has evolved into a global platform used by over 150,000 creators. The tool's primary objective is to take the guesswork out of on-page SEO by providing users with a predictable, data-driven workflow for planning, writing, and auditing content to ensure it meets the specific ranking requirements of modern algorithms. The platform operates through a suite of integrated tools, most notably its Content Editor, which provides a Content Score in real-time. As users write, the tool analyzes over 500 web signals and reverse-engineers competitors to suggest optimal word counts, heading structures, and Natural Language Processing (NLP) keywords. Beyond manual writing, Surfer AI can generate ready-to-rank articles in minutes, while the new AI Tracker monitors brand visibility in AI search chats. Other features include a Topical Map for building authority, a Site Audit tool for identifying quick wins on existing pages, and a plagiarism checker to ensure content originality. This tool is specifically tailored for marketing managers, SEO specialists, content writers, and agencies who manage high volumes of content. It is particularly effective for teams looking to scale their production without sacrificing quality, as it offers collaborative workspaces and integrations with popular platforms like WordPress, Google Docs, and Contentful. In-house teams benefit from the Brand Knowledge feature, which allows the AI to learn specific business contexts and maintain a consistent brand voice across multiple contributors and departments. What distinguishes Surfer from other major SEO tools is its hyper-focus on on-page optimization rather than just backlink analysis or general keyword volume. Its unique reverse-engineering approach means suggestions are based on actual current SERP data for specific queries rather than static rules. Furthermore, it is one of the few platforms actively addressing AI visibility, helping brands track how they appear in AI-generated answers and search overviews, making it a forward-looking solution for the evolving landscape of digital search.
Pros & Cons
Analyzes over 500 web signals to provide highly specific competition-based guidelines.
Tracks brand visibility and sentiment across multiple AI models like Gemini and Perplexity.
Integrates seamlessly with WordPress, Google Docs, and Contentful for efficient workflows.
Supports live collaboration, allowing teammates to work on the same document simultaneously.
Offers a free AI Search Optimization Masterclass to help users upskill.
Unused credits do not roll over to the next billing month.
PayPal is not currently accepted as a valid payment method.
API access and white-labeling are only available on the highest-tier plans.
Full daily prompt refreshes for AI tracking are restricted to the Pro and Peace of Mind tiers.
Use Cases
Agency SEO specialists can generate dozens of high-quality briefs in a few hours by automating competitor and keyword research.
Content managers can maintain brand voice consistency across external writers by using the Brand Knowledge and Custom Voices features.
Affiliate marketers can identify and fix content cannibalization issues to regain lost organic traffic on established sites.
Enterprise teams can monitor how their brand is cited in AI search overviews and ChatGPT responses to manage digital perception.
Marketing managers can use the Site Audit tool to quickly identify which existing pages require updates to maintain their rankings.
Platform
Features
• keyword research
• plagiarism checker
• content editor
• site audit
• surfer ai
• serp analyzer
• topical map
• ai tracker
FAQs
How does Surfer determine its content recommendations?
Surfer uses machine learning and NLP solutions to analyze over 500 web signals from top-ranking competitors in real-time. By reverse-engineering the current search results, it provides data-backed suggestions for keyword density, structure, and length.
Which languages are supported by the platform?
Surfer works with most major global languages, allowing users to write and optimize content for various niches and industries regardless of location. Detailed language support documentation is available in their Knowledge Base.
Do unused document or AI credits carry over to the next month?
Unused credits do not roll over to the next billing cycle under normal circumstances. The only exception is when a user upgrades to a different plan, which may trigger a reset or adjustment.
Can I cancel my subscription at any time?
Yes, users can turn off the auto-renewal feature at any point via the in-app billing page. You will maintain access to the platform's features until the end of your currently paid billing period.
Pricing Plans
Discovery
USD49.00 / per month• Create or Optimize 120 Documents
• Track 10 Pages
• AI SEO Optimization Guidelines
• Surfy AI Writing Assistant
• Content Score
• AI Detector & Humanizer
Standard
USD99.00 / per month• Create or Optimize 360 Documents
• Track AI Visibility in ChatGPT
• Track 25 AI Prompts refreshed weekly
• 1-click Content Optimization
• Plagiarism Checker
• WordPress & Google Docs Integrations
Pro
USD182.00 / per month• Create or Optimize 360 Documents
• Track Visibility across all AI models
• Track 50 AI Prompts refreshed daily
• 5 Brand Workspaces
• 1-click Internal Linking
• Cannibalization Report
Peace of Mind
USD299.00 / per month• Unlimited Documents
• Track 100 AI Prompts refreshed daily
• Unlimited Brand Workspaces
• Advanced SERP Analysis
• API Access
• Dedicated Success Manager
Job Opportunities
Senior Marketing Designer
Rank higher on Google and AI search results with data-backed content optimization, real-time keyword scoring, and automated briefs for SEOs and content teams.
Benefits:
27 days of PTO per year
Additional sick leave
$1,000 annual development budget
Healthcare with SafetyWing
Co-financing of Multisport card or wellness allowance
Experience Requirements:
Experienced in branding, web design, and digital assets
Portfolio showing strong web, branding, and visual storytelling
Experience using AI tools to work faster or prototype
Other Requirements:
Proactive approach and ability to lead projects independently
Comfortable in fast-growing, fast-changing environments
Clear communication and low ego
Bonus: motion design, iconography, or illustration skills
Responsibilities:
Creating high-quality landing pages and web experiences
Producing marketing and brand assets (ads, product imagery)
Optimizing existing assets and proposing visual improvements
Contributing to Product Design discussions and quality
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