Wipro's AI Pivot Lands Record Deals, Drives 21% Profit Surge

Wipro bolsters profitability and secures massive AI-centric deals, strategically positioning for the next wave of tech services.

October 16, 2025

Global technology services and consulting giant Wipro has demonstrated a resilient performance in a challenging macroeconomic environment, posting a modest revenue increase while securing a robust pipeline of new business valued at nearly $4.7 billion. The company's recent quarterly results indicate a slight year-over-year revenue growth of approximately 1.8%, reaching ₹22,697 crore.[1][2] However, a more striking figure was the significant 21% surge in year-on-year net profit, which stood at around ₹3,246 crore, signaling effective cost management and operational efficiencies.[3][1] This performance is largely buoyed by a substantial uptick in large deal bookings, which have provided a strong foundation for future growth and underscore a strategic pivot towards higher-value contracts, particularly in the realm of artificial intelligence.
Delving deeper into the financial specifics, the company's IT services segment revenue saw a slight decrease of 2.1% year-over-year in dollar terms, landing at $2,604.3 million.[1][2] Despite the mixed revenue picture, Wipro achieved a notable expansion in its IT services operating margin, which reached 16.8%, an improvement driven by cost optimization and better utilization of resources.[3] Chief Financial Officer Aparna Iyer noted that the company is gradually returning to a growth trajectory and that key financial parameters remain strong. The firm's ability to improve profitability amidst flat revenue growth points to a disciplined operational strategy. This financial stability enabled the company to announce a 1:1 bonus share issue, a move seen as a reward to shareholders for their continued confidence.[3] The results, while not showcasing explosive top-line growth, paint a picture of a company strengthening its financial base while navigating market uncertainties.
The most significant indicator of Wipro's future trajectory lies in its deal-making prowess. The company reported total bookings of $4.688 billion for the quarter, a remarkable 30.9% increase year-over-year in constant currency.[1][2] Even more impressive was the growth in large deal bookings, which amounted to $2.853 billion.[1][2] This represents a staggering 90.5% increase compared to the same period last year, demonstrating strong client confidence and the success of Wipro's aggressive pursuit of major contracts.[1][2] These large deals are critical as they provide long-term revenue visibility and are often centered on transformational projects involving digital and AI technologies. For instance, a mega-deal with the Phoenix Group, the UK's largest long-term savings and retirement business, involves modernizing their core administration platform with AI and automation.[4][5] Looking ahead, Wipro has provided guidance for the upcoming quarter, projecting revenue from its IT Services business to be in the range of $2,591 million to $2,644 million, which translates to a sequential growth of -0.5% to +1.5% in constant currency terms.[2]
Underpinning this strategic direction is Wipro's significant and deliberate investment in artificial intelligence. The company has repositioned itself as an AI-first enterprise, a strategy solidified by its commitment to invest $1 billion over three years into advancing its AI capabilities through its Wipro ai360 ecosystem.[6][7] This investment focuses on expanding AI, big data, and analytics solutions, enhancing its cloud services, and developing new consulting capabilities to help clients leverage AI.[6] The company is training all of its 250,000 employees on AI fundamentals and responsible AI use.[6] This commitment is not just internal; Wipro Ventures, the company's venture capital arm, is actively investing in enterprise software startups specializing in AI, data, and cybersecurity to foster an ecosystem of innovation.[8] By embedding AI across its service offerings and client solutions, Wipro is aiming to transition from a traditional IT service provider to a strategic partner that drives enterprise transformation, ensuring its relevance and competitiveness in an industry being fundamentally reshaped by artificial intelligence. On the workforce front, the company's attrition rate has seen fluctuations, a common trend in the IT sector, but recent figures show a stabilizing trend as the post-pandemic hiring frenzy subsides.[9]
In conclusion, while Wipro's headline revenue growth appears modest, a closer examination reveals a company in the midst of a strategic transformation. The remarkable strength in securing large, long-term deals, combined with improved profitability and operational discipline, indicates a solidifying foundation. The company's aggressive, forward-looking investment in artificial intelligence is the central pillar of its strategy to capture future growth. By embedding AI into the core of its operations and client solutions, Wipro is not only navigating the current cautious spending environment but is also positioning itself to be a leader in the next wave of technology services, where AI-driven innovation will be the primary determinant of success. The robust deal pipeline suggests that the investments made today are beginning to pave the way for a more pronounced growth trajectory in the near future.

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