In a landmark move signaling a seismic shift in the global AI landscape, multimodal artificial intelligence firm Luma AI has successfully raised $900 million in a Series C funding round. The investment is led by HUMAIN, a full-stack AI company backed by Saudi Arabia's Public Investment Fund (PIF), and earmarks the capital to help power one of the most ambitious computational infrastructure projects in the world.[1][2][3][4] This financing cements a strategic partnership that will see Luma AI become a key customer of Project Halo, a 2-gigawatt AI supercluster being developed in Saudi Arabia by HUMAIN.[1][3][5][6] The collaboration, unveiled at the U.S.-Saudi Investment Forum in Washington, D.C., aims to dramatically accelerate Luma AI's mission to build multimodal artificial general intelligence (AGI) capable of understanding and operating in the physical world.[7][2][3][8]

The colossal funding round, which saw participation from AMD Ventures and existing investors Andreessen Horowitz, Amplify Partners, and Matrix Partners, is one of the largest Series C raises in the AI sector in recent memory.[1][7][9] It provides Luma AI with the immense capital and, crucially, the computational resources required to train what it calls "World Models."[2][3] These next-generation AI systems are designed to go far beyond the capabilities of current large language models (LLMs) by learning from a vast trove of multimodal data, including video, audio, images, and text.[1][7][2] According to Luma AI's CEO and co-founder, Amit Jain, the goal is to create systems that can learn from a quadrillion tokens of information, an amount he likens to humanity's collective digital memory.[1][3][5] This massive scale of data processing is deemed essential for developing AI that can simulate reality and assist humans in tangible, physical-world applications, from robotics and design to personalized education.[3][10]

At the heart of this partnership lies Project Halo, HUMAIN's plan to construct a 2-gigawatt AI supercluster, a facility of unprecedented scale that represents one of the largest single AI compute buildouts globally.[1][2][5][11] For comparison, a gigawatt of power can sustain a large city, and dedicating two gigawatts to AI computation signifies a monumental investment in the future of the technology. Luma AI is positioned as the anchor tenant for this massive infrastructure, securing the necessary power to train its increasingly complex models.[12][13] The supercluster is designed to support the training of peta-scale multimodal data, which contains 1,000 to 10,000 times more information than the datasets used for current frontier LLMs.[1][14] Tareq Amin, CEO of HUMAIN, emphasized that the investment represents a philosophy of building the entire value chain for AI development, combining capital, compute, and cutting-edge model development to establish a new benchmark in the industry.[1]

This collaboration carries profound implications for the geopolitics of artificial intelligence and Saudi Arabia's strategic ambitions. The deal is a cornerstone of the Kingdom's Vision 2030 plan, a national strategy to diversify its economy away from oil and establish itself as a global leader in technology and innovation.[15][16][17][18] By financing and building a domestic AI powerhouse like HUMAIN and attracting leading international partners such as Luma AI and AMD, Saudi Arabia is making a deliberate and well-funded push to become a third major pole of AI compute power, rivaling the established dominance of the United States and China.[12] The partnership also includes HUMAIN Create, an initiative focused on developing sovereign AI models trained specifically on Arabic and regional data.[19][2][11][6] This effort aims to ensure the development of culturally aligned AI for enterprises and governments across the Middle East and North Africa, addressing underrepresentation in current AI-generated content.[11][20]

In conclusion, the $900 million investment in Luma AI is more than a significant funding event; it is a strategic maneuver that reconfigures the global AI development map. It provides Luma AI with an unparalleled level of computational power to pursue its goal of creating AI that can genuinely understand and interact with the physical world, moving beyond text-based intelligence. For Saudi Arabia, it represents a major stride in its ambitious journey to transform its economy and assert itself as an indispensable hub in the rapidly evolving, high-stakes world of artificial intelligence.[21][22][23] The fusion of Luma's pioneering research with HUMAIN's massive infrastructure and capital sets the stage for foundational breakthroughs in AI, with potential impacts spanning robotics, entertainment, and scientific discovery.[1][2][15]