Rabbit Launches 'intern' AI: Your Autonomous On-Demand Project Team

The AI startup Rabbit, known for its r1 hardware device, has launched its second major product, a software-based AI agent named "intern." This new offering marks a significant step for the company, moving beyond hardware to provide a powerful tool designed to function as an on-demand, virtual team capable of handling complex, multi-step projects. "intern" is engineered to interpret high-level goals from a simple text prompt and independently manage the entire workflow, from research and planning to the creation of a polished final product. The launch positions Rabbit as a key player in the burgeoning field of agentic AI, where the focus is shifting from simple command execution to autonomous task completion.

At its core, "intern" is designed to be a "true general agent," capable of tackling a diverse range of projects without requiring users to worry about software compatibility or breaking down tasks into smaller steps.[1][2] Users can assign goals such as creating a comprehensive research report, developing a fully functional interactive website, conducting in-depth market analysis, or even coding simple games and tools.[1][3] The process begins when a user types a prompt describing their objective. The AI agent then interprets the goal, formulates a plan, conducts the necessary research by deciding whether to go broad or deep on a topic, and executes the project.[2][4] A key differentiator Rabbit emphasizes is the quality of the final deliverable. The company states that "intern" is designed to produce visually refined and well-structured outputs, such as formatted documents, presentations, and websites with integrated multimedia, making them ready to use or present.[2][4] This functionality is powered by Rabbit's underlying AI architecture, the Large Action Model (LAM), which is trained to interact with applications and digital interfaces in a human-like manner to get things done.[5]

With the launch of "intern," Rabbit is making a strategic play in the competitive AI landscape, distinguishing itself through both capability and business model. The company bills the agent as a way to give an individual the "superhuman ability" of a professional team, without the financial and logistical burdens of hiring one.[1][2] Rabbit directly addresses the confusing pricing models of some competitors by offering a straightforward, task-based subscription.[4][3] Instead of tracking tokens or credits, users get a set number of tasks for a flat monthly fee.[1] The standard plan includes 30 tasks per month for $99.99, with a discounted annual subscription option available.[1][4] For users with lighter needs, a pay-as-you-go pack of three tasks is also offered for $29.99.[1][4] This transparent pricing is central to Rabbit's pitch, arguing that users shouldn't have to guess how many credits a complex project will consume or compromise on the quality of the result.[2] To encourage adoption, the service is open to everyone, not just owners of the r1 device, and includes a free trial of three tasks for any registered user.[1][4]

The introduction of "intern" sheds light on Rabbit's broader vision and the evolving expectations for artificial intelligence. The move represents a significant evolution from single-action AI assistants to collaborative systems that understand user intent and can independently navigate complex workflows.[6][7] While the rabbit r1 device aimed to change how users interact with apps on a small scale, "intern" expands this ambition to large-scale project execution accessible from a web interface.[6][5] The company has framed the agent's development as a journey, explicitly using the "intern" moniker to set expectations that its capabilities will grow over time, much like a human intern progressing in their career.[6][8] Early tests of the underlying rabbitOS have shown promise in generating real estate reports, coding games, and performing financial analysis, demonstrating the breadth of its potential applications.[6][7][9] This aligns with a wider industry trend toward creating AI with true agency, a tool that functions less as a simple utility and more as a collaborative partner.[7][9]

In conclusion, Rabbit's launch of "intern" is a noteworthy development, signaling a clear ambition to democratize the power of a skilled project team and place it in the hands of any individual with an idea. By focusing on end-to-end project completion, visually appealing outputs, and a simple pricing structure, the company is making a compelling case for a new category of AI tool. While the technology is still in its early stages, and the company acknowledges it can be "error-prone," the potential is undeniable.[8] If "intern" delivers on its promise, it could significantly alter the landscape for freelancers, entrepreneurs, and small businesses, fundamentally changing how complex digital work is accomplished and accelerating the shift toward a future where human-machine collaboration is the norm.