In a significant move poised to accelerate artificial intelligence adoption among India's vast small and medium business sector, Reliance's conversational AI firm Jio Haptik has launched enterprise-grade AI agents at a highly accessible price point.[1][2] The new offering, part of an initiative dubbed “AI for All,” provides businesses with intelligent WhatsApp and voice AI agents starting at ₹10,000.[2][3][4] This strategic pricing is designed to democratize sophisticated automation technologies that have, until now, been largely the preserve of large corporations, potentially transforming how millions of smaller enterprises engage with customers and manage operations.[4][5][6] The launch leverages the widespread use of WhatsApp as a primary communication channel for businesses in India, making the adoption of these advanced tools both relevant and straightforward for the target market.[1][7] Haptik's move signals a major push to integrate AI into the core of the Indian economy, targeting a substantial segment that is crucial for national growth.

The newly introduced AI agents are powered by Haptik's in-house agentic AI platform and are delivered through Interakt, its WhatsApp-first CRM and automation tool already used by over 50,000 businesses.[1][2][8] The introductory plan, priced at ₹10,000, covers 2,000 AI-powered conversations, offering a flexible pay-as-you-go model that allows businesses to scale their usage as needed.[1][9][10] These agents are designed to automate a wide range of business operations without requiring coding or complex integrations.[8][3] Use cases span various sectors, enabling a small clinic to book appointments 24/7 without a receptionist, an educational institute to answer course queries instantly outside of office hours, or a real estate firm to qualify leads and schedule site visits in real-time.[2][8][7] Beyond text-based interactions on WhatsApp, Haptik is also offering Voice Agents designed to replace traditional Interactive Voice Response (IVR) systems.[8][3] These voice agents can understand context, respond conversationally, and autonomously handle tasks like support queries, bookings, and follow-ups.[8][3] Crucially, the platform supports 22 Indian languages, a vital feature for reaching a diverse customer base across the country and boosting engagement beyond major metropolitan areas.[2][3][10]

The immediate impact on small businesses is potentially transformative, with early adopters reporting compelling results. According to Haptik's CEO, Ahshad Jussawalla, businesses using the new AI agents are already witnessing up to 80% of their repetitive customer support queries being resolved automatically.[1][2][7] This high rate of automation not only frees up human resources to focus on more complex tasks but also promises significant cost reductions, with some early users noting a 30 to 40 percent drop in manual support costs.[2][9] Furthermore, the benefits extend beyond operational efficiency and into revenue growth. The company reports that these early adopters have also seen a 20 to 25 percent increase in lead-to-sale conversions within six to twelve months of implementation.[1][2][7] By eliminating missed leads and support delays, the AI agents function as a growth engine, helping businesses scale more efficiently without substantial investments in additional headcount or IT infrastructure.[2]

This launch is a cornerstone of Jio Haptik's ambitious strategy to capture a significant portion of the Indian SMB market. The company aims to onboard 300,000 to 500,000 small and medium businesses over the next two years, which represents approximately one percent of India's digitally active SMB market.[1][2][4] This goal underscores the company's belief that AI agents will become a default tool for any business serious about efficient scaling.[1][4] The "AI for All" initiative positions Haptik to capitalize on the broader trend of increasing AI adoption within India, where businesses are actively seeking affordable and scalable solutions to automate tasks and gain a competitive edge.[11][5] By packaging enterprise-grade security, seamless integration with leading CRMs, and multilingual capabilities into an affordable, no-code solution, Jio Haptik is not just selling a product but is aiming to fundamentally alter the technological landscape for small businesses across the nation.[2][3][4]

In conclusion, Jio Haptik's introduction of affordable AI agents represents a pivotal moment in the democratization of artificial intelligence for India's small business ecosystem. By combining an aggressive price point with a powerful, easy-to-use platform that operates on the ubiquitous WhatsApp, the company has created a compelling proposition for millions of entrepreneurs. The reported successes of early adopters in automating customer service and boosting sales provide tangible evidence of the technology's potential to drive efficiency and growth. As Haptik pursues its ambitious target of onboarding hundreds of thousands of businesses, this initiative could significantly accelerate the digital transformation of the Indian economy's backbone, leveling the playing field and empowering smaller players to compete more effectively in an increasingly digital world. The long-term success of this rollout will be a key indicator of the pace and direction of AI adoption across the broader emerging market landscape.