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Waxwing

Freemium
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About

Waxwing is an AI-native growth marketing platform designed to bridge the gap between strategic planning and final execution. It functions as a centralized hub where businesses can develop comprehensive growth initiatives without the typical friction of scattered documentation or misaligned freelancers. By leveraging a philosophy of human-assisted AI, the platform provides users with the speed of automated intelligence while maintaining the high-quality results associated with professional human expertise. It aims to solve the "final 10%" problem where generic AI outputs often fall short of being production-ready. The platform operates on a credit-based system where an AI Copilot assists with ideation, data analysis, and drafting. Users start by generating personalized strategies—such as SEO plans, social media calendars, or Product Hunt launch frameworks—instantly from a library of over 500 growth strategies. These plans are then managed within a smart workspace that includes a centralized knowledge base, ensuring all content remains consistent with the brand's unique tone and vision. A distinctive feature is the Human+AI Workflow Builder, which allows teams to design step-by-step processes that integrate automated steps with manual tasks and expert check-ins. Waxwing is specifically tailored for startups, small business owners, and marketing agencies looking to scale their operations without significantly increasing their overhead. Growth leaders benefit from the platform's ability to manage complex campaigns like Out-of-Home (OOH) advertising or paid media buying with precise ROI tracking. For freelancers and agencies, it serves as a business-in-a-box, offering AI-drafted briefs and a storefront to connect with clients who value strategic, AI-enhanced execution. The tool is particularly useful for those who have a vision but require a structured roadmap to reach the finish line. What sets Waxwing apart from standard AI writing tools or project management software is its integrated marketplace and Persistent Brand Memory. Unlike tools that provide generic outputs, Waxwing uses stored brand data and competitor insights to ensure every recommendation is contextually relevant. Furthermore, it explicitly acknowledges the limitations of AI by providing direct access to vetted experts who can be hired for consultations or project completion. This hybrid approach ensures that marketing projects do not stall at the drafting phase but are carried through to actual deployment with professional oversight.

Pros & Cons

Offers a free-forever plan with 100 AI credits per month to test all features.

Combines AI strategy generation with a marketplace of vetted human experts for execution.

Maintains brand consistency across projects using a centralized knowledge base and brand memory.

Includes over 500 pre-built growth strategies for immediate deployment.

Provides a 14-day money-back guarantee on all paid subscription plans.

Human expert services and consultations require additional payments beyond the monthly subscription.

In-depth workflows can be credit-intensive, often requiring 50+ credits per run.

Collaborating with extra team members across departments may incur additional monthly seat fees.

The 100-credit free limit may only cover two deep workflow runs per month.

Use Cases

Startup founders can generate comprehensive Go-To-Market strategies and Product Hunt launch plans in minutes using the AI Copilot.

Marketing agencies can manage multiple client brand identities within a centralized knowledge base to ensure content consistency.

Solo entrepreneurs can automate the creation of social media calendars and SEO content strategies, saving hours of manual planning.

Freelance SEO specialists can use AI-drafted briefs to speed up their workflow and find new clients via the expert marketplace.

Growth leaders can oversee large-scale paid media campaigns and OOH advertising while tracking ROI within a single dashboard.

Platform
Web
Task
marketing execution

Features

ai copilot

personalized growth recommendations

vetted expert marketplace

market & competitor intelligence

persistent brand memory

dynamic project management

centralized knowledge base

human+ai workflow builder

FAQs

What are AI credits and how are they used?

One credit is consumed every time the AI Copilot performs an action like generating text, analyzing data, or brainstorming. A typical in-depth workflow run usually requires 50 or more credits to cover the multiple queries needed for a refined result.

How does the "Human-assisted AI" model work?

AI handles the initial heavy lifting, such as drafting strategies and outlines, while vetted human experts are available to provide the final polish. This ensures projects benefit from both the speed of automation and the high quality of human creativity and empathy.

Can I hire experts directly through the platform?

Yes, Waxwing features a built-in marketplace of vetted freelancers and growth partners who set their own rates for projects. You can also book a quick expert consultation for a flat fee of $49 to discuss goals and fine-tune your workflows.

What is the Centralized Knowledge Base?

This is a secure hub where you store your brand's unique tone, vision, competitor insights, and essential files. The AI uses this data as Persistent Brand Memory to ensure all generated plans and content remain consistent with your specific business context.

What happens if I run out of AI credits mid-month?

If you reach your limit, you can purchase credit top-up packs of 100, 500, or 1000 credits instantly without needing to upgrade your entire plan. Alternatively, you can upgrade to a higher tier plan for a larger monthly allocation.

Pricing Plans

Starter
USD49.00 / per month

1000 AI credits per month

AI Copilot access

Human+ AI Workflow Builder

Centralized Knowledge Base

Unlimited Team Collaboration

Strategy Library

Project Management Tools

Expert Marketplace access

14 Days Money Back Guarantee

Market Insights

Advanced
USD149.00 / per month

5000 AI credits per month

AI Copilot access

Human+ AI Workflow Builder

Centralized Knowledge Base

Unlimited Team Collaboration

Strategy Library

Project Management Tools

Expert Marketplace access

14 Days Money Back Guarantee

Market Insights

Free
Free Plan

100 AI credits per month

AI Copilot access

Human+ AI Workflow Builder

Centralized Knowledge Base

Unlimited Team Collaboration

Strategy Library

Project Management Tools

Expert Marketplace access

Market Insights

Adaptive Learning Engine

Job Opportunities

There are currently no job postings for this AI tool.

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