Warmly
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About
Warmly is an AI-native go-to-market (GTM) platform designed to unify inbound and outbound sales motions into a single automated system. At its core, the platform operates through two specialized AI agents—the TAM Agent and the Inbound Agent—connected by a central intelligence layer known as the Context Graph. The primary purpose is to eliminate the guesswork in sales by identifying anonymous website visitors and orchestrating personalized outreach based on real-time intent signals. By learning from every interaction, the system continuously refines its understanding of a company’s ideal customer profile to prioritize the highest-value opportunities. The platform works by aggregating a wide array of signals, including first-party website visits, second-party social media monitoring, and third-party intent data like Bombora research or competitor keyword tracking. The TAM Agent focuses on the outbound funnel, handling tasks like account tiering, buying committee identification, and lead enrichment with email and phone data. Meanwhile, the Inbound Agent manages on-site conversion through "Warm Offers" (pop-ups) and "Warm Experiences" (personalized microsites), while also routing leads to the appropriate human representatives and sending automated follow-up emails to maintain momentum. Warmly is best suited for B2B sales, marketing, and revenue operations teams, particularly within mid-market and enterprise organizations that require a sophisticated account-based orchestration tool. Sales Development Representative (SDR) teams benefit from the platform's ability to de-anonymize high-intent visitors, allowing them to focus their energy on prospects already engaging with their brand. Revenue Operations leaders find value in the real-time CRM synchronization and lead scoring capabilities that ensure a clean, actionable data flow between marketing and sales departments. What distinguishes Warmly from traditional lead databases is its "AI-native, human-supervised" philosophy. Unlike static data providers, its Context Graph builds a living map of accounts and deals, integrating disparate data points like technographic changes and job transitions into a unified view. The platform has received numerous G2 accolades for usability and ROI, specifically highlighting its speed of implementation for small businesses despite its enterprise-grade feature set, making it a highly implementable solution for teams looking to scale their revenue operations quickly.
Pros & Cons
Supports de-anonymization of specific contacts and companies visiting the website.
Incorporates high-intent data from Bombora and competitor keyword monitoring.
Received G2 awards for Best Estimated ROI and Fastest Implementation in small business categories.
Provides a unified dashboard for both inbound conversion and outbound orchestration.
High entry price point with plans starting at $15,000 per year.
Essential capabilities like AI Copy and AI Outbound SDR are offered as paid add-ons.
Use Cases
Sales Development Representatives can automate the identification of buying committees and prioritize leads based on ML-driven intent scores.
Marketing managers can deploy personalized "Warm Offers" and microsites to increase conversion rates for anonymous traffic.
RevOps teams can synchronize real-time intent signals and enrichment data directly into their CRM to maintain data hygiene.
Platform
Features
• lead routing
• warm offers
• ml intent scoring
• ai icp tiering
• visitor de-anonymization
• context graph
• inbound agent
• tam agent
FAQs
How does Warmly identify anonymous website visitors?
The platform uses first-party signals to de-anonymize both the company and specific contacts visiting your site. This information is then enriched with professional data to help sales teams identify the right members of the buying committee.
What is the difference between the TAM Agent and the Inbound Agent?
The TAM Agent is designed for outbound market orchestration, identifying target accounts and buying committees. The Inbound Agent focuses on real-time visitor conversion through personalized on-site experiences and automated lead routing.
Does Warmly integrate with my existing CRM?
Yes, Warmly supports pushing data directly to CRMs and integrating with LinkedIn Ads. It also offers real-time data synchronization to ensure your sales stack remains updated with the latest intent signals.
What kind of intent signals can the platform track?
Warmly tracks a variety of signals including website visits, social media monitoring, Bombora research intent, job changes, and funding announcements. This provides a multi-dimensional view of account activity and interest levels.
Pricing Plans
TAM
USD15000.00 / per Year• 1st, 2nd, 3rd party signals
• AI ICP Tiering
• Buying Committee Identification
• ML Intent Scoring
• Full enrichment: email, LinkedIn, phone
• Dynamic audiences
• Push to CRM + LinkedIn Ads
INBOUND
USD30000.00 / per Year• AI Inbound Agent
• De-anonymize website visitors
• Warm Offers (pop-ups)
• Warm Experiences (microsites)
• Real-time alerts
• Automated email follow up
• Lead routing
FULL GTM
Unknown Price• Unified Inbound + TAM
• Full Context Graph
• Full-funnel orchestration & hand-off
• Real-time data sync
• SSO and SAML
• API & MCP Access
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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