Uplifter
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About
Uplifter is an all-in-one link management platform that simplifies campaign tracking. It allows users to generate consistent tracking links, deliver clear reports on campaign effectiveness, and automatically discover insights to improve campaign ROI. It offers features such as a UTM builder, URL shortener, QR code generator, and campaign dashboards. The platform integrates with Google Analytics and Adobe Analytics.
Platform
Task
Features
• qr code generator
• utm builder
• url shortener
• connectors
• campaign dashboards
• enforce lowercase to stop case sensitivity duplication.enforce character limits to stop link truncation.block special characters to get readable, working links/tracking.custom parameters to s
• replace spaces
• app deep linking
FAQs
Can I add custom parameters?
Yes! Any admin can add custom query sting parameters (UTMs/CIDs and more). You can choose if the input field: A dropdown (controlled by admins), A free text box (with data validation controlled by admin) A date picker (format controlled by admin).
Can I concatenate multiple parameters into existing UTMs?
Yes - many companies put multiple parameters, like business unit or country into an existing UTM like campaign. For example you may want to have _utm_campaign=business_unit-country-campaign_name_ We let you choose the special character you use to separate each parameter and our reports will let you filter on each unique parameter.
Can a parameter (like utm_term) only appear if a certain parameter (like utm_medium=PPC) is selected?
Yes - we call them dynamic parameters. You can setup rules so additional dropdown, free text or date parameters appear when other values are selected.
Can only relevant dropdowns (like Facebook or Twitter) show when a certain medium (like Paid Social) is selected?
Yes - we call these parent-child relationships and you can enable them on any parameter, so only relevant dropdowns are show. This saves time and makes it harder for marketers to make mistakes.
Can I have multiple UTM builders for different brands / channels?
Yes - you can have multiple UTM builders by creating multiple workspaces. Large companies often use multiple workspaces to have unique taxonomies for different brands or channels. Agencies use multiple workspaces to have separate UTM builders for each client, only giving their clients access to their own data.
Does Uplifter integrate with Google Analytics?
Yes! Each Uplifter workspace can connect to a single Google Analytics account > profile > view (Universal Analytics or GA4). The OAuth2 connection can be setup by anyone who has Admin access to your Google Analytics View. Once connected you can see all your Google Analytics metric data in Uplifter.
Does Uplifter integrate with Adobe Analytics?
Yes! Each Uplifter workspace can connect to a single Adobe Analytics report suite. The OAuth2 connection can be setup by anyone who has Admin access to your Adobe Analytics report suite. Once connected you can see all your Adobe Analytics metric data in Uplifter.
Does Uplifter integrate with Salesforce?
Yes! - We can integrate with Salesforce Pardot to automate applying consistent UTMs to your emails.
Do you have Single Sign On (SSO)?
Yes - we connect with all Single Sign On providers to improve the login experience and security. No more remembering passwords!
Pricing Plans
Startup
US$35.00 / per user, per month• Create UTM links
• Create short links
• Create QR codes
• Custom parameters
• User permissions
• One-click reports
• Landing page monitoring
• Unlimited clicks
• 250 monitored links (per user)
• 1-5 users 1 Workspace GA4 Connector
Business
US$59.00 / per user, per month• Create branded short links
• Create app deep links
• Journey reports
• Create Workspaces
• Taxonomy workshop
• 48h SLA support
• Unlimited clicks
• 1k monitored links (per user)
• 1-10 users
• 2 Workspaces Any 1 Connector
Enterprise
Unknown Price• Multiple Connectors
• Open API
• Single Sign On
• Custom onboarding
• Annual invoicing
• 2h SLA support
• Unlimited clicks
• Unlimited monitored links
• 20+ users
• 3 Workspaces Any 2 Connectors
Job Opportunities
Digital marketing intern (3-6 months)
Uplifter is a link management platform that simplifies campaign tracking with UTM builders, short links, QR codes, and campaign dashboards. It helps improve campaign ROI by providing clear reports and automated insights.
Education Requirements:
Bachelors or Masters Degree in Marketing, or similar
Other Requirements:
Right to work in the UK (we cannot sponsor visas for this position)
Experience at building or editing a website in any web platform (we use Squarespace)
Design experience using a graphics editor like Adobe Photoshop or Canva
Good understanding of social networking or running a blog
Good writing skills
Self-motivated and driven – you will be expected to _own_ your work, and not wait to be told what to do
Good problem-solving skills
Responsibilities:
Create articles for our website and for social media
Create simple explainer videos and animations
Run paid media campaigns on LinkedIn and/or Google Ads
Review competitor websites to understand their positioning and to adopt trends in our market
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