UNTARGET.AI
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About
UNTARGET.AI is an AI-driven security platform designed to protect digital advertisers from click fraud, with a specific focus on the Yandex Direct ecosystem. The primary objective of the service is to increase Return on Ad Spend (ROAS) by identifying and filtering out non-human or malicious traffic in near real-time. By analyzing visitor behavior patterns, the system detects anomalies associated with bot activity and automated scripts. When fraudulent behavior is identified, the platform automatically adjusts the client's advertising account settings through the Yandex API to exclude those sources, ensuring that the marketing budget is spent on genuine potential customers. The implementation process is designed for ease of use, requiring the installation of a lightweight JavaScript snippet on the target website. This script functions similarly to a standard analytics counter and collects behavioral data that feeds into the platform's machine learning models. While basic protection begins immediately after connecting the Yandex API, the system utilizes a training period where its AI models learn the specific traffic characteristics of the site to improve detection accuracy. The service integrates deeply with Yandex Direct, Yandex Metrica, and Yandex Audience to build comprehensive exclusion segments and lookalike models based on known bot profiles. This tool is ideally suited for performance marketers, digital advertising agencies, and e-commerce business owners who operate primarily within the Russian and CIS markets. It is particularly effective for high-competition industries where "click-war" tactics or malicious budget draining by competitors are common issues. By automating the detection and blocking process, UNTARGET.AI removes the need for manual traffic auditing and allows marketing teams to focus on strategy rather than fraud mitigation. The platform is built to comply with strict data protection regulations, meeting the first level of security requirements for personal data processing. What distinguishes UNTARGET.AI from other anti-fraud solutions is its specialized optimization for Yandex and its transparent, usage-based pricing model. Unlike many competitors that require expensive monthly subscriptions, this platform offers a tiered per-visit pricing structure that scales with the user's traffic volume. Furthermore, the service provides a generous 30-day trial period without traffic limitations, allowing advertisers to verify the impact on their marketing metrics and ROAS before committing to a paid plan.
Pros & Cons
Offers a full 30-day free trial regardless of traffic volume.
No fixed monthly subscription fee; you only pay for actual visits analyzed.
Deep integration with the Yandex ecosystem for automated blocking.
Machine learning models are trained specifically on your site's traffic patterns.
Support is currently limited only to Yandex Direct, with no Google Ads support mentioned.
Requires manual installation of JavaScript code which may require technical access to the CMS.
Use Cases
Performance marketing managers can automate the exclusion of bot traffic on Yandex Direct to improve overall campaign ROAS.
Digital agencies can use the platform to protect client budgets from competitor click-fraud in highly competitive niches.
E-commerce business owners can monitor traffic quality and ensure marketing spend is directed at real human customers.
Data-sensitive enterprises can implement fraud protection that complies with high-level regional data security legislation.
Platform
Task
Features
• lookalike bot detection
• tiered volume-based pricing
• fz-152 data protection compliance
• roas tracking and marketing metrics
• yandex audience segment building
• machine learning behavioral analysis
• automated yandex direct adjustments
• real-time click fraud detection
FAQs
How do I install the protection on my website?
You need to register and add your domain in the dashboard to receive a unique code snippet. This script must be placed in the HTML code of all pages, similar to how you would install a Yandex Metrica counter.
Which advertising systems are supported?
Currently, the service specifically supports the Yandex advertising ecosystem, including Yandex Direct, Yandex Metrica, and Yandex Audience for automated bot blocking.
Will the script affect my website's loading speed?
The protection code is optimized to have a minimal impact on performance, comparable to the overhead of a standard Yandex Metrica tracking script.
How does the automated blocking work?
Once you provide API access to your Yandex account, the system uses Yandex Audience to build segments of blocked bots and suspicious visitors, automatically preventing them from seeing your ads.
Is my user data secure and compliant?
Yes, the service infrastructure complies with the Russian Federation's requirements for the first (highest) level of personal data protection security.
Pricing Plans
Standard Protection
RUB1.00 / per visit• 1 RUB per visit for first 100 daily visits
• 0.5 RUB per visit for 101-500 daily visits
• 0.25 RUB per visit for 501+ daily visits
• Yandex API automation
• Real-time fraud blocking
• Yandex Audience segments
• Technical support
Trial Period
Free Plan• Full protection for 30 days
• Unlimited traffic volume
• Yandex Direct integration
• Behavioral analysis
• ML model training
• Performance statistics
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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