Protect financial institutions from deepfakes and fraud using a collective identity network that verifies users via AI-powered facial biometrics and selfies.
UNTARGET.AI
Maximize your advertising ROI by blocking fraudulent clicks and bot traffic on Yandex Direct using real-time machine learning and behavioral analysis.
Free plan available
RUB 1/visit
About UNTARGET.AI
UNTARGET.AI is an AI-driven security platform designed to protect digital advertisers from click fraud, with a specific focus on the Yandex Direct ecosystem. The primary objective of the service is to increase Return on Ad Spend (ROAS) by identifying and filtering out non-human or malicious traffic in near real-time. By analyzing visitor behavior patterns, the system detects anomalies associated with bot activity and automated scripts. When fraudulent behavior is identified, the platform automatically adjusts the client's advertising account settings through the Yandex API to exclude those sources, ensuring that the marketing budget is spent on genuine potential customers. The implementation process is designed for ease of use, requiring the installation of a lightweight JavaScript snippet on the target website. This script functions similarly to a standard analytics counter and collects behavioral data that feeds into the platform's machine learning models. While basic protection begins immediately after connecting the Yandex API, the system utilizes a training period where its AI models learn the specific traffic characteristics of the site to improve detection accuracy. The service integrates deeply with Yandex Direct, Yandex Metrica, and Yandex Audience to build comprehensive exclusion segments and lookalike models based on known bot profiles. This tool is ideally suited for performance marketers, digital advertising agencies, and e-commerce business owners who operate primarily within the Russian and CIS markets. It is particularly effective for high-competition industries where "click-war" tactics or malicious budget draining by competitors are common issues. By automating the detection and blocking process, UNTARGET.AI removes the need for manual traffic auditing and allows marketing teams to focus on strategy rather than fraud mitigation. The platform is built to comply with strict data protection regulations, meeting the first level of security requirements for personal data processing. What distinguishes UNTARGET.AI from other anti-fraud solutions is its specialized optimization for Yandex and its transparent, usage-based pricing model. Unlike many competitors that require expensive monthly subscriptions, this platform offers a tiered per-visit pricing structure that scales with the user's traffic volume. Furthermore, the service provides a generous 30-day trial period without traffic limitations, allowing advertisers to verify the impact on their marketing metrics and ROAS before committing to a paid plan.
UNTARGET.AI pros & cons
Pros
- Offers a full 30-day free trial regardless of traffic volume.
- No fixed monthly subscription fee; you only pay for actual visits analyzed.
- Deep integration with the Yandex ecosystem for automated blocking.
- Machine learning models are trained specifically on your site's traffic patterns.
Cons
- Support is currently limited only to Yandex Direct, with no Google Ads support mentioned.
- Requires manual installation of JavaScript code which may require technical access to the CMS.
UNTARGET.AI use cases
- Performance marketing managers can automate the exclusion of bot traffic on Yandex Direct to improve overall campaign ROAS.
- Digital agencies can use the platform to protect client budgets from competitor click-fraud in highly competitive niches.
- E-commerce business owners can monitor traffic quality and ensure marketing spend is directed at real human customers.
- Data-sensitive enterprises can implement fraud protection that complies with high-level regional data security legislation.
UNTARGET.AI features
- lookalike bot detection
- tiered volume-based pricing
- fz-152 data protection compliance
- roas tracking and marketing metrics
- yandex audience segment building
- machine learning behavioral analysis
- automated yandex direct adjustments
- real-time click fraud detection
UNTARGET.AI pricing
Is UNTARGET.AI free? Yes, UNTARGET.AI has a free plan, and paid plans start at RUB 1 / visit.
Trial Period
Free
- Full protection for 30 days
- Unlimited traffic volume
- Yandex Direct integration
- Behavioral analysis
- ML model training
- Performance statistics
Standard Protection
RUB 1 / visit
- 1 RUB per visit for first 100 daily visits
- 0.5 RUB per visit for 101-500 daily visits
- 0.25 RUB per visit for 501+ daily visits
- Yandex API automation
- Real-time fraud blocking
- Yandex Audience segments
- Technical support
UNTARGET.AI FAQs
How do I install the protection on my website?
You need to register and add your domain in the dashboard to receive a unique code snippet. This script must be placed in the HTML code of all pages, similar to how you would install a Yandex Metrica counter.
Which advertising systems are supported?
Currently, the service specifically supports the Yandex advertising ecosystem, including Yandex Direct, Yandex Metrica, and Yandex Audience for automated bot blocking.
Will the script affect my website's loading speed?
The protection code is optimized to have a minimal impact on performance, comparable to the overhead of a standard Yandex Metrica tracking script.
How does the automated blocking work?
Once you provide API access to your Yandex account, the system uses Yandex Audience to build segments of blocked bots and suspicious visitors, automatically preventing them from seeing your ads.
Is my user data secure and compliant?
Yes, the service infrastructure complies with the Russian Federation's requirements for the first (highest) level of personal data protection security.
Ratings & reviews
No reviews yet. Be the first to share how UNTARGET.AI worked for you.
Alternatives to UNTARGET.AI
Verify digital identities and prevent fraud in real time using an AI-powered risk decision engine designed for banks, fintechs, and government agencies.
Stop scams and fraud in real time before funds move with an AI-native platform providing early risk signals and automated decisions for financial institutions.
Streamline AML compliance and fraud detection using Agentic AI to automate case investigations, identify hidden risks, and protect financial institutions globally.
Eliminate return abuse and bot-driven reselling with AI-powered telemetry and risk scoring to protect e-commerce profits and reward legitimate customers.
Prevent fraud and mitigate operational risks across the entire user journey with automated KYC, device fingerprinting, and real-time machine learning analysis.
Disrupt scam operations and protect customers by deploying conversational AI bots that engage fraudsters, waste their resources, and gather actionable intelligence.
Detect, investigate, and report financial crime with an AI-powered platform that automates AML compliance and reduces fraud loss for financial institutions.
Protect your platform from bots and fraud without disrupting real users using behavioral AI that analyzes typing and cursor movements in real-time for verification.
Sponsored tools
Test your knowledge in live multiplayer Jeopardy-style trivia battles with AI-assisted grading that recognizes correct answers even with spelling mistakes.
Connect with engaged niche audiences or monetize your subscriber base through an automated marketplace featuring verified metrics and secure Stripe payments.
Swap characters, backgrounds, or styles in any video while preserving original motion and camera paths. Perfect for digital marketers and creators.
Track brand citations and mentions across Google AI Mode, ChatGPT, Claude, and more. Discover top-cited sources and queries with zero signup required.