Thena

Unify B2B communication across Slack, email, and chat with AI-powered ticketing and deep account context to resolve customer issues faster and more efficiently.

Freemium customer support

Free plan available

$29/user/month (billed annually)

About Thena

Thena is an omni-channel support platform designed specifically for B2B companies that need to manage complex customer relationships across multiple communication channels. It centralizes conversations from Slack, Microsoft Teams, email, and web chat into a single, unified ticketing interface. Unlike traditional B2C helpdesks that focus on individual tickets, Thena prioritizes account-level context. This allows teams to track interactions by company, ensuring that every stakeholder—from engineering to sales—has a clear view of the customer's history and current status without switching between multiple apps or browser tabs. The platform leverages AI agents to handle repetitive tasks such as ticket detection, categorization, and initial responses. Users can build custom AI workflows through the Agent Studio, which enables autonomous operations like provisioning or renewal reporting based on specific business logic. For human agents, the tool provides team boards, custom fields, and SLA tracking to keep support operations organized. It also features a Slack-native experience where tickets can be managed directly within the messaging app, maintaining the speed of modern business communication while adding the structure of a formal support system. Thena is best suited for B2B SaaS companies and enterprises with high-value clients who prefer communicating through Slack Connect or specialized chat channels. Roles such as Customer Success Managers, Support Leads, and Account Executives benefit from the consolidated view of account activities and the ability to broadcast updates across multiple channels simultaneously. It bridges the gap between early-stage startups needing automated triage and scaling enterprises that require SOC2-level security and complex API integrations for their internal systems. What sets Thena apart is its deep integration with the Model Context Protocol (MCP), which allows developers to connect support data with external AI tools like Claude or Cursor for advanced data analysis. While many competitors treat Slack as a secondary integration, Thena treats it as a primary workspace. The platform's ability to automate outcomes rather than just providing answers—such as handling renewals or reporting autonomously—represents a shift toward agentic operations that can significantly reduce operational costs while improving the customer experience.

Thena pros & cons

Pros

Deep Slack-native integration allows teams to work entirely within their messaging app.
Supports Model Context Protocol for connecting support data to advanced AI models like Claude.
AI Agent Studio enables the creation of autonomous agents for tasks like provisioning and renewals.
Account-centric view provides necessary context for complex B2B customer relationships.
Centralizes multiple channels including MS Teams, Discord, and Email into one view.

Cons

Microsoft Teams integration is restricted to the highest-tier Enterprise plan.
The Starter plan is limited to 1,000 tickets per month and 5 user seats.
Advanced AI features like auto-responders and co-pilot are not available on the Starter plan.
Full Enterprise API access and security features require the most expensive subscription tier.

Thena use cases

Customer Success Managers can use multi-channel broadcasts to send targeted product updates to client segments on Slack.
Technical Support Leads can utilize the AI Agent Studio to automate routine triaging and troubleshooting workflows.
Account Executives can monitor all communication history for their key accounts across email and Slack in one unified dashboard.
Operations Teams can implement SLA policies and auto-routing to ensure critical B2B issues are handled by the right department instantly.
B2B SaaS startups can use the free plan to begin transitioning from chaotic Slack channels to a structured ticketing system.

Thena features

ai agent studio
knowledge base management
model context protocol (mcp)
omni-channel inbox
slack-native ticketing
sla enforcement
multi-channel broadcasts
ai ticket detection

Thena pricing

Is Thena free? Yes, Thena has a free plan, and paid plans start at $29 / user/month (billed annually).

Free

No credit card required
Basic ticketing
Slack integration
Email support

Starter

$29 / user/month (billed annually)

Up to 5 user seats
Up to 1,000 tickets/month
Slack & email channels
Account management
Up to 2 help centers
AI ticket detection
AI ticket summaries
AI tagging

Standard

$79 / user/month (billed annually)

Everything in Starter
AI web chat
AI agent studio
MCP support
Standard APIs
AI auto-responses
AI co-pilot
AI powered workflows

Enterprise

$119 / user/month (billed annually)

Everything in Standard
AI agent custom deployments
MS Teams integration
Enterprise APIs
Enterprise security features
Unlimited MCP
RBAC controls

Thena FAQs

Can I manage tickets without leaving Slack?

Yes, Thena is built to be Slack-native, allowing your team to detect, manage, and respond to customer tickets directly within Slack while maintaining full account context.

What channels does Thena support?

Thena unifies communications from Slack, Email, Microsoft Teams, Web Chat, Discord, and Web Forms into a single trackable workflow.

Does Thena integrate with CRMs like Salesforce?

Yes, Thena provides native integrations for Salesforce and HubSpot, enabling teams to sync customer data and route tickets based on CRM account fields.

What is the Model Context Protocol (MCP) server?

The MCP server allows developers to connect Thena's support data with external AI tools like Claude, enabling advanced automation and data analysis.

Is there a limit on the number of tickets?

The Starter plan includes up to 1,000 tickets per month, while higher tiers provide different scaling options for growing B2B teams.

Ratings & reviews

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