Reach hyper-specific B2B audiences through a proprietary data engine that identifies intent signals and tech stacks to drive high-ROI ad campaigns and demos.
Supercadence
Boost sales outreach conversions by 2-4x with targeted person-based advertising that integrates directly into your existing sales sequences and engagement tools.
About Supercadence
Supercadence is a specialized advertising platform designed for sales teams to humanize their outreach by extending traditional sales sequences into person-based ads. Instead of relying solely on cold emails, which are often ignored due to inbox saturation, the platform allows sales representatives to deliver targeted advertisements directly to the social media feeds of the exact prospects they are already trying to reach. By bridging the gap between sales engagement and digital marketing, the tool aims to increase conversion rates by two to four times compared to standard prospecting methods, creating a multi-channel approach that keeps the salesperson top-of-mind. The platform operates through a streamlined five-step integration process with existing sales engagement software. Users can select specific sequences, create ad content directly within the Supercadence dashboard without needing assistance from a marketing department, and insert these ads into specific steps of their outreach cadence. The technology is powered by Influ2, ensuring that ads are served to specific individuals rather than broad company accounts or vague interest groups. This person-based approach ensures that the message is consistent across different touchpoints, reinforcing the salesperson's value proposition and building trust through familiarity before the first meeting is even booked. One of the standout features is the provision of contact-level intent data. When a specific prospect clicks on an ad, the sales representative receives a real-time notification. This insight allows reps to determine exactly what content or pain points resonate with each individual prospect, enabling them to craft highly relevant follow-up messages. The tool also provides comprehensive reporting that tracks the influence of these ads on booked meetings, offering a clear view of ROI. This data-driven approach helps sales teams understand which specific individuals are moving through the funnel, allowing for more prioritized and effective communication strategies. Supercadence is best suited for B2B sales organizations, particularly those with SDR and BDR teams looking to break through the noise of oversaturated email inboxes. It is particularly effective for industries with long sales cycles or high-value accounts where multiple touchpoints are critical for success. Unlike generic display advertising, Supercadence focuses on individual prospect engagement, making it a powerful tool for sales teams to manage their own high-impact campaigns without the typical friction or delays often associated with cross-departmental marketing requests.
Supercadence pros & cons
Pros
- Integrates ads directly into existing sales sequences as automated sequence steps.
- Provides real-time notifications when specific prospects engage with your advertisements.
- Allows sales teams to create and launch ads without marketing team involvement.
- Utilizes Influ2 technology for high-accuracy person-based targeting.
- Offers clear reporting on how ads specifically contribute to booked meetings.
Cons
- Does not provide public pricing information on the website.
- Functionality is dependent on integration with external sales engagement software.
- Information regarding specific supported social media channels is limited on the landing page.
Supercadence use cases
- SDRs and BDRs can use Supercadence to stay top-of-mind by serving personalized ads to prospects while simultaneously sending outreach emails.
- Sales Managers can track the influence of digital ads on their team's booked meetings to optimize their outreach budget.
- B2B Sales Teams can prioritize their daily call lists based on real-time ad click notifications from high-value prospects.
- Account-Based Marketing teams can ensure their target contacts see consistent messaging across both email and social media platforms.
- Sales organizations can reduce friction between sales and marketing by allowing reps to manage their own small-scale ad campaigns.
Supercadence features
- person-based advertising
- sales engagement software integration
- contact-level intent tracking
- social media feed ad delivery
- automated sequence synchronization
- real-time prospect engagement notifications
- meeting influence reporting
- diy ad content creator
Supercadence FAQs
How does Supercadence target specific prospects?
Supercadence delivers ads directly to the social media feeds of the exact individuals currently in your sales sequences. This person-based advertising ensures your message reaches the specific contact you are pursuing, rather than a broad company-wide audience.
Do I need to involve my marketing team to run these ads?
No, the platform is designed for sales teams to be self-sufficient. You can create ad content directly within the Supercadence dashboard and launch campaigns without needing a separate marketing budget or department approval.
How do I know if a prospect is interested in my ads?
The platform provides contact-level intent data by sending you a notification every time a specific prospect clicks on your ad. This allows you to identify exactly who is engaging and follow up with a personalized message while they are active.
Can I track how ads affect my meeting rates?
Yes, Supercadence includes intuitive reporting that tracks the influence of your efforts on booked meetings. You can see exactly how many prospects were influenced by your ads and how many of those engagements resulted in a successful meeting.
What is the process for adding ads to my current workflow?
You can add ads to your cadence in five steps: connect your sales engagement software, choose your sequences, create your ad content in the dashboard, add the ads as specific steps in your sequences, and then track engagement in real-time.
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