Lavender
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About
Lavender is an AI-driven sales email assistant designed to help sales professionals craft effective outbound communication that actually gets replies. It acts as a real-time "Email Coach" that integrates directly into your existing workflow, analyzing billions of data points to predict which email structures and content will elicit the best response from prospects. By focusing on psychological triggers and data-backed best practices, the platform aims to eliminate the guesswork often associated with cold outreach, helping users hit their quotas faster. The tool provides a real-time scoring system where emails receive a grade from 0 to 100 based on their likelihood of receiving a reply. Hitting a score of 90 or above is the benchmark for high performance. Its Personalization Assistant pulls prospect data directly into the inbox, suggesting specific lines of text based on the recipient's background. Additionally, the platform includes "Ora," an autonomous AI sales agent that can draft entire emails from scratch, and a generative AI suite that optimizes for mobile viewing and concise, readable messaging. While primarily built for Sales Development Representatives (SDRs) and Account Executives (AEs) within B2B tech industries, the platform is also accessible to job seekers, students, and entrepreneurs. Sales leaders utilize the Coaching Dashboard to monitor team performance, track ROI, and identify specific reps who need additional training. The wide range of integrations with tools like Salesforce, HubSpot, and Outreach ensures that it fits seamlessly into established tech stacks without requiring users to switch between multiple tabs. What sets Lavender apart is its massive dataset—it claims to be built on billions of analyzed emails to understand evolving buyer behavior in real-time. Unlike generic AI writing tools, it focuses specifically on the human element of sales, discouraging overly robotic or generic AI-sounding copy. Furthermore, the platform demonstrates a commitment to accessibility by offering its core features for free to job seekers and bootstrapped entrepreneurs, ensuring that effective communication tools are available to those who need them most during career transitions.
Pros & Cons
Integrates seamlessly with Gmail, Outlook, HubSpot, and popular sales engagement platforms.
Provides data-backed scoring based on an analysis of billions of successful sales emails.
Offers a dedicated free tier for job seekers, students, and bootstrapped entrepreneurs.
Maintains high security standards with both SOC2 and GDPR compliance.
Includes personality-based insights to help reps build deeper connections with prospects.
The Basic free plan is strictly limited to 5 email analyses and personalizations per month.
Advanced CRM and sales tool integrations are restricted to the Individual Pro plan and above.
The full Coaching Dashboard for managers is only available on the highest-tier Team plan.
Billed annually pricing is significantly lower, making monthly options less cost-effective for individuals.
Use Cases
SDRs and AEs can use the personalization assistant to research prospects and draft high-converting emails without leaving their inbox.
Sales leaders can utilize the coaching dashboard to identify team-wide performance trends and provide data-backed feedback to reps.
Job seekers can access the platform for free to improve the quality of their cold outreach to recruiters and hiring managers.
Recruiters can use the email coach to increase the response rates of their outreach to passive candidates.
Bootstrapped entrepreneurs can leverage the AI writer to create professional sales copy while keeping overhead costs at zero.
Platform
Features
• mobile optimization
• ai email writer
• aggregated team analytics
• multi-inbox support
• personality-based insights
• coaching dashboard
• personalization assistant
• real-time email scoring
FAQs
What tools and platforms does Lavender integrate with?
Lavender integrates with major email and sales platforms including Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. This allows users to access the email coach directly within their existing workspace.
Can I use Lavender for free if I am not a professional salesperson?
Yes, Lavender offers its services for free to job seekers, students, and bootstrapped entrepreneurs. Users just need to follow specific steps on the website to verify their status and activate the free access.
How does the real-time email scoring work?
The platform analyzes your email draft against billions of data points to provide a score out of 100. It identifies issues that hurt reply rates and suggests fixes to help you reach a recommended score of 90 or higher.
Is my data secure when using the Lavender AI Sales Agent?
Lavender takes privacy seriously and is both SOC2-certified and GDPR-compliant. They offer resources to share with IT teams for organizations that require a security review before authentication.
Does the tool help with mobile viewing optimization?
Yes, Lavender includes a mobile optimization feature that analyzes how your email will appear on mobile devices. It helps ensure your formatting and length are suitable for recipients reading on the go.
Pricing Plans
Starter
USD27.00 / per month• Unlimited emails
• Unlimited personalization
• Unlimited AI recommendations
• Mobile optimization
• Support via chat
• Multi-inbox support
• Gmail + Outlook 365
Individual Pro
USD45.00 / per month• Everything in Starter
• Full Integrations
• Priority support
• Dedicated CSM
Team
USD89.00 / per seat/mo• Aggregated Email Analytics
• Accelerated Dynamic Scoring
• Proactive Customer Success
• Human-Led Coaching Programs
• Content-Studio Access
• Coaching Dashboard
Basic
Free Plan• Analyze 5 emails/month
• Personalize 5 emails/month
• AI Email Writer
• AI Recommendations
• Mobile Optimization
• Gmail + Outlook 365 Support
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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