Lately
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About
Lately is an AI-powered social media management platform designed to convert long-form content into short-form social posts. It utilizes a proprietary process inspired by the neuroscience of music to identify specific touch points that resonate with audiences. Instead of generating generic text, the AI analyzes a brand's historical engagement data to create a custom writing model. This model then dissects blog posts, videos, and podcasts to produce social media updates that mimic the brand's unique voice and are optimized for high performance based on patterns of words, ideas, and grammar that have previously been successful for that specific user. The software functions by extracting meaningful segments from various media types, including text, audio, and video. Users can upload a webinar or a white paper, and Lately will generate dozens of social media posts, complete with video or audio clips and formatted text. The platform includes its own scheduling and publishing tools for major networks like LinkedIn, X, Facebook, Instagram, and YouTube. It also provides analytics to track which posts perform best, allowing the AI to continuously refine its writing model based on new audience responses. The tool is built for marketing teams, sales departments, and corporate communication officers across various sectors, including technology, finance, and healthcare. One of its specialized features is an employee advocacy module, which helps organizations coordinate social media sharing across their workforce while ensuring compliance and individual brand voices. For agencies, the platform offers a way to manage multiple client accounts efficiently by automating the content repurposing workflow and integrating with existing stacks. Lately differentiates itself from standard generative AI tools by its focus on collaboration between human insight and machine learning. It provides deep integrations with enterprise software like HubSpot, Hootsuite, Sprinklr, and Salesforce. Additionally, the platform supports multiple languages such as German, French, and Japanese, making it suitable for global operations. The company is also developing Kately, a conversational AI agent designed to handle more autonomous management tasks, which is currently accessible via a waitlist.
Pros & Cons
Uses proprietary AI models trained on actual audience engagement patterns.
Supports content repurposing from three distinct media formats: text, audio, and video.
Integrates with major enterprise tools like Salesforce, Sprinklr, and HubSpot.
Provides a dedicated module for managing compliant employee advocacy programs.
Offers multi-language support for seven major languages with more available on request.
The conversational AI agent Kately is currently in a waitlist-only launch phase.
Integration with third-party publishing tools like Hootsuite requires a Growth or Enterprise plan.
UTM code tracking features are currently listed as coming soon and available only by request.
Connecting personal Bit.ly accounts for link shortening is restricted to paid higher-tier plans.
Use Cases
Marketing managers can upload recorded webinars to automatically generate weeks of social media teaser clips and text posts.
Sales professionals can use social selling features to engage prospects with personalized messages based on successful historical patterns.
Corporate communications teams can use the employee advocacy tool to provide staff with individualized, brand-compliant social content to share.
Agencies can automate the repurposing of client blog posts into high-volume social campaigns while maintaining distinct brand voices for each client.
Executive thought leaders can transform long-form interviews or podcasts into daily social updates to maintain a consistent online presence.
Platform
Features
• social media analytics
• enterprise software integrations
• custom writing models
• multi-language content generation
• social selling tools
• employee advocacy platform
• video and audio repurposing
• ai social content writer
FAQs
What types of content can Lately repurpose for social media?
Lately can transform long-form text documents such as blogs and white papers, as well as audio files like podcasts and video content like webinars. It automatically identifies the most engaging segments and creates dozens of pre-tested social media posts.
Which social media platforms does Lately support for publishing?
The platform currently publishes to LinkedIn personal and company pages, X (formerly Twitter) personal and company pages, Facebook company pages, Instagram company pages, and YouTube. Support for additional platforms is under development.
Does Lately integrate with other social media management tools?
Yes, Lately can connect to third-party tools including HubSpot Marketing Hub, Hootsuite, and Sprinklr. This allows users to generate content within Lately and then export it directly to their preferred publishing platform.
Does the AI support languages other than English?
Lately can generate content from assets in German, Portuguese, Japanese, Italian, Spanish, French, and Dutch. Users can also request additional language support through the sales and support teams.
Can I use my own Bit.ly account and UTM codes with Lately?
Users on Growth and Enterprise plans can connect their existing Bit.ly accounts for link shortening. UTM code tracking is also available by request to help track ROI and campaign performance.
Pricing Plans
Growth
Unknown Price• AI social content writing
• Social media management tool integrations
• Custom Bit.ly account connection
• Video and audio repurposing
• Social media scheduling
• Analytics
Enterprise
Unknown Price• All Growth features
• Advanced integrations (Sprinklr, Salesforce)
• Employee advocacy module
• Global enterprise support
• Custom UTM code tracking
• Professional services
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
No ratings available yet. Be the first to rate this tool!
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