Immense
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About
Immense is a cloud-hosted simulation platform designed to transform how transportation and mobility systems are planned and managed. It allows users to create digital replicas of real-world infrastructure—referred to as "digital worlds"—to test strategic and operational decisions without the risks associated with expensive real-world assumptions. By leveraging agent-based simulation and established data pipelines, the platform provides clarity on traffic flows and the potential impact of network disruptions in just a few clicks. The tool aims to replace traditional, slow decision-making processes with a rapid, data-driven approach. The platform operates through a powerful mesoscopic simulation engine that runs at 36 times real-time speed, allowing for assessments that typically take weeks to be completed in hours. Key features include the ability to explore Annual Average Weekly Traffic (AAWT) flows, analyze worst-case intervention scenarios for roadworks, and configure complex traffic management (TM) plans. The data used is sourced from public and trusted partners, ensuring that models reflect current network conditions. Furthermore, the platform adheres to the UK Department for Transport’s (DfT) TAG guidelines for calibration and validation, providing quality assurance reports for its models. Immense is primarily built for highways teams, local authorities, and major infrastructure contractors who need to manage road networks efficiently. It facilitates smoother stakeholder engagement by providing visual traffic KPIs and reliable impact assessments that can be shared with road users, businesses, and communities. Unlike traditional modeling which often requires specialized technical skills, Immense is designed to be accessible to everyone, enabling non-experts to run sophisticated simulations while still offering API access and custom integrations for advanced users via its Expert tier. What distinguishes Immense from traditional traffic modeling tools is its speed and scalability. While conventional models can take months to build and validate, Immense utilizes automated data pipelines to deploy models within weeks. Its cloud-based nature ensures high-performance computing without local hardware constraints. Furthermore, the granular agent-based approach provides a more realistic representation of individual vehicle movements compared to static aggregate models, making it a robust solution for modern, complex transportation challenges such as the development of carbon-negative link roads or large-scale high-speed rail projects.
Pros & Cons
Runs simulations at 36x real-time speed for near-instant results.
Models are built following DfT’s TAG guidelines for high accuracy and compliance.
Enables model deployment in weeks rather than the months required by traditional methods.
Includes built-in data pipelines from public and partner sources for up-to-date modeling.
Provides visual traffic KPIs to facilitate communication with stakeholders and communities.
Entry-level Base plan is restricted to viewing typical traffic flows without intervention modeling.
Pricing starts at a relatively high entry point of £500 per month.
Advanced API access and integration features are limited to the Expert tier.
User interface for detailed traffic management plans is only available on Pro and Expert tiers.
Use Cases
Highways teams can run quality-assured assessments of traffic management plans to reduce community disruption.
Local authority planners can simulate road closures to understand rerouting patterns and identify potential risks before implementation.
Infrastructure contractors can use digital twins to plan site access and ensure safe working conditions during major works.
Transport consultants can generate visual traffic KPIs to present data-driven project impacts to stakeholders and businesses.
Software developers can integrate granular traffic simulation data into their own mobility solutions using the Immense API.
Platform
Features
• api-driven integration
• automated data pipelines
• stakeholder communication dashboards
• traffic management (tm) plan reviews
• annual average weekly traffic (aawt) analysis
• 36x real-time simulation engine
• agent-based simulation
• digital worlds (virtual replicas)
FAQs
How fast does the simulation engine run?
The cloud-hosted simulation engine runs at 36 times real-time speed. This performance allows the platform to build and validate traffic models in weeks rather than months.
Where does Immense get its traffic data?
Data is sourced from publicly available sources and trusted data partners. The platform uses automated data pipelines to refresh models so they reflect current network conditions.
Do I need special modeling skills to use the platform?
No, the platform is designed for anyone to use without specific transport modeling or data analysis backgrounds. For highly complex tasks, the Immense expert team is available to assist.
What guidelines do the traffic models follow?
The models are built and calibrated according to the UK Department for Transport’s (DfT) TAG guidelines. Users receive Quality Assurance reports detailing the statistics and quality level for each model.
Is it possible to integrate Immense into other software?
Yes, the platform is API-driven for easy integration. The Expert tier specifically supports integrating Immense technology directly into third-party solutions and tailoring the outputs.
Pricing Plans
Base
GBP500.00 / per month• Explore AAWT flows everywhere on network
• Assess how busy the network can get
• Insight on typical traffic flows
Plus
GBP1500.00 / per month• Estimate worst-case intervention scenarios
• Assess communities and stakeholders affected
• Identify potential risks of disruptions
• Explore optimal disruption timing
Pro
GBP4500.00 / per month• Configure TM plans and disruptions
• Obtain reliable results quickly
• Share results with stakeholders
• Facilitate reviews and reduce wait times
Expert
Unknown Price• Integrate tech into your solution via API
• Fully tailored outputs
• Enhance day-to-day workflows
• Customized outputs
Job Opportunities
There are currently no job postings for this AI tool.
Ratings & Reviews
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